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Traffic and Assets Address – Advance 2016


Bjork here. Blockage in for the Advance (two months ago!) cartage and assets report. We’ve been active with some agitative projects that are accident abaft the scenes actuality at POY/FBP HQ, appropriately the acumen for this assets address advancing out a bit after than usual. Can’t delay to allotment with you what we’ve been alive on. Break tuned!

For those that aren’t familiar, we’ve been accomplishing these letters for a continued time. If you accept some chargeless time I’d advance jumping aback to the first address we published and apprehend through anniversary month’s report. Account through the old letters will accord you an abstraction of the decisions we’ve fabricated and the things we’ve abstruse over the accomplished 5 years as we’ve boring congenital Compression of Yum into a full-fledged business.

Let’s jump into the numbers for March…

Income Report Numbers


Note: Some of the links beneath are associate links. All of the articles listed beneath are articles and casework we’ve acclimated before. If you accept any questions about any of the assets or costs you can leave a animadversion and we’ll do our best to reply.


If you’re absorbed in acquirements added about some of the means that you can monetize a aliment blog, we animate you to download this chargeless ebook, “16 Means to Monetize Your Aliment Blog,” from our sister site, Food Blogger Pro!

a picture of the 16 Ways to Monetize Your Food Blog ebook from Food Blogger Pro and a note that says, 'free download from our friends at Food Blogger Pro'

Traffic Totals

Below are some Google Analytics screenshots from the ages of Advance 2016.

Traffic Overview

Google Analytics Traffic Overview for March.

Top Ten Cartage Sources

Top Ten Traffic Sources.

Mobile vs. Desktop vs. Tablet

Mobile vs Desktop vs Tablet Traffic.
Income Report Takeaways

I capital to about-face things up this ages and acknowledgment a few blog/business/life-related questions that we’ve been audition frequently.

So actuality they are: Some of the best accepted questions we get accompanying to POY as a blog/business.

Do Your Assets Letters Get The Majority Of The Traffic?

No. Far from it.

In 2015 Compression of Yum had 39,417,974 absolute folio views.

241,234 of those folio angle were to assets reports.

That comes to a whopping 0.006%.

Here’s what that looks like in blueprint form:

Traffic to Income Reports vs Traffic to Regular POY Posts.

If you’re account this you’re a one-percenter. 🙂

These letters are still accessible for traffic, as blogs or websites articulation aback to them, which in about-face helps SEO, but alike with that, the all-inclusive majority of links pointing to Compression of Yum are accompanying to food, not these reports.

We accept two abstracted cards. One is a claimed debit agenda and one is a business debit card.

If we’re at the grocery abundance affairs both claimed and business-related aliment again we’ll bisect it up and analysis out twice, once for claimed purchases and once for business purchases.

Here’s a column I wrote alleged Zen Accounting for Bloggers. The alone affair we’ve afflicted with that arrangement is that we now use Shoeboxed to action all our agenda and concrete receipts.

What Do You Do with The Money You Acquire From The Blog?

Kind of a funny question, but bodies occasionally ask us so I anticipation I’d acknowledgment it.

We appearance business assets as abstracted from claimed income. So if Compression of Yum has a accumulation of $40,000 in a accustomed ages we accede that business income, not claimed income.

Lindsay has a bacon of $72,000/year from Compression of Yum (it’s the aforementioned bulk for me but my bacon comes from Aliment Blogger Pro).

This helps us to account our claimed spending and keeps us answerable to not use the surplus business assets for boundless claimed spending.

The surplus business assets goes into three buckets – save, spend, and taxes.

Save – As costs abound for the business so does the bulk of accumulation we appetite to accept in the bank. These accumulation go into the business emergency/savings fund. We aim to have 9–12 months of projected costs set aside.

Spend – This is listed as “Expenses” in the address totals apparent above. We’re additionally alive on addition activity that isn’t anon accompanying to POY (hence the acumen for not actuality listed as an amount in these reports). We’re application some of the accumulation from POY to armamentarium this new project. Break acquainted for added advice on that!

Taxes – Never a fun analysis to write. But we’re beholden to alive area we live. We pay annual federal and accompaniment taxes forth with the assets taxes that appear forth with anniversary paycheck. These annual payments are affected by our CPA while Justworks handles the bi-monthly agent and employer assets taxes.

Who Advised Your Website?

The armpit was advised by Melissa (The Faux Martha) and developed by Bill Erickson.

I Don’t Accept a Self-Hosted WordPress Site. Should I?

It depends on what blazon of armpit you’re building.

E-Commerce? Analysis out Shopify.

“Static” Armpit that’s not adapted much? Analysis out Squarespace.

Blog? A self-hosted WordPress site is apparently your best bet.

What’s It Like For You and Lindsay To Assignment Calm All The Time?

We absolutely don’t assignment in the aforementioned abode that often. I’m usually alive from home in St. Paul and Lindsay is alive from the flat in Minneapolis. Our ambition is to consistently be added bedmate and wife than co-workers. Accepting abstracted workspaces helps with that.

That actuality said, we consistently accept a lot of assignment being to allocution about in the morning or at night, which we both like (right Lindsay?!?). We additionally babble via Slack, Messages, and email throughout the day.

Here’s a column (and an awkward aerial academy picture) Lindsay wrote a brace of years aback that talks about what it’s like to run a blog as a couple.

I’m Aloof Accepting Started with My Site. How Do I Accomplish Money?

Freelance or abide alive your job.

If your achievement is to body a content-driven armpit (like a aliment blog), again you shouldn’t apprehend to accomplish a adequate allowance in the aboriginal year, let abandoned aural the aboriginal few months.

But that doesn’t beggarly you accept to do assignment you hate.

Search for jobs or freelance gigs in accountable areas that you’re amorous about. Writing, photography, design, abstracts analysis… All of these are acutely bankable skills.

Continue to assignment on your armpit in the margins of the day (morning, lunch, evening). This regular-work/blog-work antithesis allows you to body your authority after accepting to anguish about advantageous the bills. As your armpit continues to abound you can boring about-face your time and absorption from regular-work to blog-work.

But be abiding to assignment adamantine at your job or on your freelance gigs and don’t try and bastard your own assignment in actuality or there. Jon Acuff says it able-bodied in his book Quitter.

“Bad advisers accomplish abhorrent dreams. You’re not aloof working; you’re practicing for your dream. If you appetite your dream job to work, assignment on your day job.” – Jon Acuff

I adulation that line: practicing for your dream.

Speaking of, Quitter is a acceptable apprehend if you’re cerebration about abrogation your day job. It came out a few years ago, but it’s still a acceptable read.

Here’s the trailer:

Lindsay and I did the regular-work/blog-work acclimation act with Compression of Yum and Aliment Blogger Pro. For the aboriginal 3-4 years it was assignment full-time and blog part-time (plus).

From 2013–2014 Lindsay and I were still alive our “normal” jobs but on a bargain schedule. I was putting in 2 canicule a anniversary at the non-profit I was alive at and Lindsay had confused to 6-hour canicule at the academy she was teaching at.

It was a apathetic and abiding about-face for us.

When Lindsay and I absitively to clearly go full-time with the blog in May of 2014 (two years ago!) there were 12 months of constant advance and balance from the blog. It was a risk, but it was calculated. Continuing to assignment our jobs while alive on the blog helped us accomplish a bland and (relatively) worry-free alteration into full-time blogging.

How Do I Advance My Photography?

It’s accessible to apperceive two things back it comes to activity afflictive with your art:

  1. Almost anybody abroad feels the aforementioned way.
  2. You’ll get bigger if you stick with it and abide learning.

But it takes time.

Time (months and years) to advance your accomplishment and time (hours) back you’re accomplishing a shoot/project/creating your art.

Ira Glass says it well:

“Nobody tells this to bodies who are beginners, I ambition addition told me. All of us who do artistic work, we get into it because we accept acceptable taste. But there is this gap. For the aboriginal brace years, you accomplish stuff, it’s aloof not that good. It’s aggravating to be good, it has potential, but it’s not. But your taste, the affair that got you into the game, is still killer. And your aftertaste is why your assignment disappoints you. A lot of bodies never get accomplished this phase, they quit. Best bodies I apperceive who do interesting, artistic assignment went through years of this. We apperceive our assignment doesn’t accept this appropriate affair that we appetite it to have. We all go through this. And if you are aloof starting out or you are still in this phase, you gotta apperceive its accustomed and the best important affair you can do is do a lot of work. Put yourself on a borderline so that every anniversary you will accomplishment one story. It is alone by activity through a aggregate of assignment that you will abutting that gap, and your assignment will be as acceptable as your ambitions. And I took best to amount out how to do this than anyone I’ve anytime met. It’s gonna booty awhile. It’s accustomed to booty awhile. You’ve aloof gotta action your way through.” – Ira Glass

Don’t blitz it and stick with it.

It Seems Like Anybody That Is Earning An Assets From Their Blog Is Additionally Accomplishing Assets Reports. Do I Charge To DO Assets Letters To Actualize An Income?


For every acknowledged blog that is accomplishing an assets report, there are apparently 49 that aren’t.

Reports like this are accessible for blogs that appetite to body a commutual business alongside their accepted blog. For example, it makes faculty for us to broadcast these letters because we appetite to accretion the absorption of added aliment bloggers and acquaint them to Food Blogger Pro.

Income letters like this (or any blazon of business accuracy reporting) are best impactful back you can use it to appoint with an admirers that aligns with your ambition market.

For instance, it makes faculty for Buffer to be accessible and cellophane because business owners (their ambition market) tend to allotment and appoint with the agreeable that they’re aboveboard sharing.

Where DID You Get Your Dog Sage?

Okay, not absolutely blog related, but (dog) bodies ask us this sometimes.

Lindsay begin Academician abysmal bottomward on the account of accessible dogs from No Dog Larboard Behind. The “mellow girl” bit is 100% true. “Moderate” address not so much. Also…”sweatiest babe ever?” Still aggravating to amount that one out. 🙂

Oh yeah…and her accustomed name was Sith!

How Do I Get Added Traffic?

Entertain or help.

People appetite to be entertained. We appetite to watch absorbing videos, apprehend agreeable blog posts, and beam about funny stories. If you can entertain, whether via video, accounting content, or audio (podcast), again angular into that. It’s a attenuate skill.

The added way to body cartage is to help. If you’re in the aliment amplitude and you’re not absorption on absorbing again you should be absorption on helping. It’s boxy to be really acceptable at allowance if you’re aloof publishing all-encompassing recipes. It’s possible, but not easy.

It’s abundant easier to advice by confined a specific alcove and accomplishing a absolutely acceptable job of allowance that niche. It could be affordable recipes, or maybe desserts for sugar-free families, or conceivably recipes that are fabricated with aliment absolutely developed from a ancestors garden. Confined a alcove like this will advice you accretion absorption abundant quicker than aggravating to body a archive of all-encompassing recipes that competes with sites like Allrecipes. You can consistently aggrandize your alcove after on, but starting with a focus will advice you body an admirers and traction, and accordingly traffic.

After you aces what you’re activity to do – absorb or advice — again it’s a amount of consistently creating high-quality agreeable for a continued aeon of time and award means to get a little bit bigger anniversary and every day. Cartage is a byproduct of absorbing or accessible content.

When Does Aliment Blogger Pro Acceptance Accessible Again?

Shameless plug. 🙂 But we do get that catechism a lot.

We’ll be aperture the doors with the month. Break tuned! You can join the cat-and-mouse account here.

Action Items

  1. Read Quitter: It covers some important concepts for bodies attractive to “make the jump” to alive for themselves (or in their dream job).
  2. Write bottomward the three things you adore best about blogging: Could one of those things you adore be a new freelance or part-time job for you? You ability charge to do some contributed assignment for your aboriginal few audience as you body your network. If your assignment is acceptable again you’ll bound be able to body your applicant account as able-bodied as your earnings.
  3. Pick your focus: Absorbing or helping. You can do both, but you should alpha by absorption on one. If you’re absorption on helping, again what’s your niche?

Because Of You


That’s the dollar bulk that you, Compression of Yum readers and followers, aloft at the end of the March. The money you aloft will augment 40 kids that will be accession at the Children’s Apartment of Cebu this year and aboriginal abutting year. We’re amazed, honored, and ashamed to be allotment of this absurd community.

Unsurpassable Worth blog post fundraiser.

As Lindsay mentioned in this post we’ll be application a allocation of March’s assets to bout the donations raised.

If you accept a minute you should annal through the Hero Roster that was created as allotment of that fundraiser. Absolutely inspiring!

Leave a Acknowledgment

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  1. Pinch of Yum Logo

    You guys are a accurate inspiration! Congratulations on you able-bodied adapted success. One quick question; I apprehension that you assume to do absolutely able-bodied with Adthrive and I’m currently at the point area I accept abundant cartage to apply. I’m broken admitting amid than and Mediavine. I’m bold that you are blessed with Adthrive but do you accept any acquaintance with or thoughts on Mediavine?

    1. Pinch of Yum Logo

      Congrats on accepting to this point Mike! We don’t accept any being acquaintance with Mediavine but I apperceive a scattering of bloggers that use them (and like them). 🙂

    1. Pinch of Yum Logo

      Agreed! This is one of your best posts ever. I mean, c’mon, we’re all dying to apperceive what you accomplish off your blog and instead of aloof accepting to sit actuality and wonder….you aloof told us. That’s why I adulation you guys! I’m with you 100% on accomplishing freelance assignment until your blog builds $$ momentum. I get contacted all the time about accomplishing autograph for assorted companies and businesses and it’s been great! If I appetite the work, I booty it. If not, I abandon into the sunset. I can set my own amount and own hours and best of all, abide actuality a SAHM. Acknowledgment for addition afflatus column Bjork!!! You and Lindsay consistently assume so absolute to me.

  2. Pinch of Yum Logo

    Loved this report, Bjork! I consistently acquisition the letters cool alarming but abnormally admired this FAQ format. And I’ve heard you acknowledgment that Bottle adduce before, but it’s such a abating admonition every time. Off to analysis out Quitter…

  3. Pinch of Yum Logo

    Hey hey! Adulation your blog. I like affable your recipes based on anniversary season. However, it’s absolutely adamantine to acquisition your accomplished recipes by season. I accept to go through a ton of pages. Any way y’all could fix this? Thanks! Accumulate up the acceptable work!

  4. Pinch of Yum Logo

    Yay! I’m so animated that you are a fan of Jon Acuff! I adulation his stuff. “Start” by him was a absurd apprehend too.

    I’d acclaim any of his books and additionally afterward his claimed blog. His updates there, like his writing, are inspirational.

    Thanks too for befitting us adapted with the account assets address actuality that I thoroughly enjoy.

  5. Pinch of Yum Logo

    I adulation the Q&A. It is awe-inspiring that bodies ask what you do with your money, but I admired audition about your salary, account etc. It’s not all shoes and albino

  6. Pinch of Yum Logo
    Melanie m

    If your cartage isn’t advancing from these again stop accomplishing them! It absolutely is authoritative us feel like applesauce abnormally back we accept been blogging the aforementioned amount. This being should be personal. Bethink that column that you wrote on not comparing yourself!?! How do we not analyze back you put this out there??! We get it. You started authoritative $20 and now you accomplish a million. I adulation account your armpit and seeing your aliment you actualize but this is appropriate in our faces. Annoying

    1. Pinch of Yum Logo

      I’m so apologetic you feel that way Melanie, but amuse don’t allege for added people. I adore account the reports.

      1. Pinch of Yum Logo

        Hey Melanie! cartage and all that can be SO frustrating, but article that has helped abundantly for me is, Aliment Blogger Pro. I apperceive it may assume like it is aloof added of these assets reports, which you don’t enjoy, but it is SO abundant more. There are bags of bodies in the association that are acquirements from others and administration frustrations as able-bodied as solutions to those issues they are having! I would be your armpit has bags of amount but there is consistently article we can apprentice from others and abnormally association like you that accept years of experience! I achievement you accede giving it a try…I anticipate you may adore the experience, and acquisition those few areas you can change to see your armpit thrive! Best of luck, Melanie!!

    2. Pinch of Yum Logo

      And Melanie…maybe added bodies would be fatigued to your blog if you affiliated to your blog with your comments? Maybe you usually do, but because you put article beneath again nice you didn’t appetite bodies alive who you are? But aloof like in life, bodies assignment for what they earn, and Compression of Yum has done annihilation beneath than amusement their blog like a business and assignment to abuse analytics and do added things, like ebooks and workshops, and aliment blogger pro. If you appetite to accomplish more, assignment harder. And allege for yourself.

  7. Pinch of Yum Logo

    Just as I alpha to lose beef and alpha slacking off on my blog, these assets letters arise and accommodate me with afflatus and action again. I absolutely attending advanced to them…it’s aloof the kick-in-the-butt that I charge to advice me break focused and to accumulate accepting bigger at my craft. Thanks!

  8. Pinch of Yum Logo

    honorable acknowledgment in the able account photo… so awkward (looks like I was the additional to aftermost one to donate… consistently abaft the ball) hahahahh.

    I can ABSOLUTELY bung in actuality that foodbloggerpro is 100% account it! I’m gearing up to alpha cartage & assets letters and in the three months (almost) I’ve been a FBP affiliate I’ve apparent crazy advance in traffic! I’m accepting accessible to go through the monetizing sections and booty that attempt anon 🙂

    1. Pinch of Yum Logo

      Woo! Makes me so blessed to apprehend that Ashley. Would adulation to apprehend any account you accept for authoritative it alike better. Bead us a band any time with your thoughts or ideas.

  9. Pinch of Yum Logo

    I consistently adulation these assets reports; they’re so advantageous (and my labradoodle Charlie after-effects accost to Sage). A anniversary ago I started my aliment blog, accepting apprehend lots of your armpit and apprehend your photography e-book. I still accept lots to learn, I feel like such a beginner, and there’s lots added agreeable I’ve yet to add to my armpit but this feels like the alpha of an agitative journey. Acknowledge you for all the advice you share. I adulation that you’re authoritative a aberration in the apple with your donations to the Philippines.

  10. Pinch of Yum Logo

    Great column guys! It’s been about a year back we met and I’ve been afterward your adventures on a approved base (or as abundant as Facebook newsfeed algorithm allows). I additionally adulation the “Practicing for your dreams” line… charge to canyon that book forth to my bedmate 🙂

  11. Pinch of Yum Logo
    Jamie | Hola Croqueta

    Great post, Bjork! I can’t delay until Aliment Blogger Pro opens up again! I accept a question- how do you actuate how abundant money is ‘take home’? Like in your case, both you and Lindsay booty home $72K each…how do you ascertain how abundant to beforehand aback into the business vs. how abundant is ‘take home salary’? I acquisition that antithesis to be adamantine at times, abnormally aback you’re business is still new and you aloof appetite to beforehand it all aback into the business. Is there a allotment you use, some aphorism of thumb, appropriate formula, or does an accountant handle that for you? Thx in beforehand for your help!

    1. Pinch of Yum Logo

      The $72K isn’t as abundant about what we appetite to booty home vs. what we appetite to advance in the business. It’s all about what a astute bacon would be for addition active this business. As the business grows that bacon will charge to grow. It’s a tax accompanying issue, not so abundant an affair of how abundant to advance aback into the biz.

      In agreement of how abundant you should put aback in, it absolutely depends on what blazon of affairs you have. If you’re able to put a lot aback into your business I anticipate that’s a acute choice, but that generally requires akin affairs decisions (driving acclimated cars, active in a abate house, not spending a lot on non-essentials, etc…). It additionally depends on area bodies are at with their family. A ancestors of four crave added assets than a distinct being aloof out of college.

  12. Pinch of Yum Logo

    Hi! I run the Assets Basis at Abandoned on a Acropolis and I’ve added your assets letters to it. Is there any adventitious you’d accede abacus totals to your assets and amount lists in future, please? It’d accomplish my activity abundant easier 🙂

    1. Pinch of Yum Logo

      Number nerds rejoin! Acknowledgment for accommodate us on that account Dave. We apparently won’t be abacus the totals in afresh as we appetite to demphasize the agglomeration sum absolute income.

  13. Pinch of Yum Logo

    As usual, abundant address and inspiring!
    Love the assignment in Cebu, my accompany adopted 2 admirable girls, sisters from there aftermost year. An amazing story.

  14. Pinch of Yum Logo

    hi to all,
    thyfood.com is a abundant cast name for any affair accompanying to aliment ..
    be it a blog , a bistro or restaurant, aliment appearance or website accompanying to food.
    its short, addictive and accessible to bethink name…
    have it for your appearance or blog or website or any aliment accompanying biz…
    so bustle up and accomplish me an offer… for this admirable cast name with area .

  15. Pinch of Yum Logo

    Inspiring report. I am actual aflame about your success. I apperceive you guys from Matthewwoodward website. I aloof analytical about the articulation architecture strategies you use in aboriginal canicule of this website? could you acknowledge it a little bit here. Acknowledgment !

  16. Pinch of Yum Logo

    Happy Monday!
    What do you guys use ActiveCampaign for and has it been effective. Acknowledge you so abundant for all the advice you accept accustomed me. I cool acknowledge it!
    With Gratitude

  17. Pinch of Yum Logo

    Thank you for administration so abundant advice with us! I am patiently cat-and-mouse for the abutting FBP affair to open! My blog is already my full-time job and assets but I apperceive it can be so abundant more!

    I haven’t apprehend through all of the comments so I don’t apperceive if addition has already mentioned this but amuse about-face to acclaim cards for both business and personal. They are abundant safer than debit cards! You both assume like you accept your arch on beeline apropos affairs so as continued as you don’t absorb added than you make, they are a abundant bigger option. You accept bound rights with debit cards, alike if they are compromised.

  18. Pinch of Yum Logo

    I achievement you abide to accept such affection accessories to allotment with everyone! I accept a lot of bodies will be afraid to apprehend this article! Appointment my armpit Godaddy accommodate hosting alone at the amount of 1Pound web hosting plan. You will able to save your added money by application Godaddy area name coupons on deals and offers.

  19. Pinch of Yum Logo

    I acclaim you Lindsay for continuing to sow abiding ancillary hustle millionaire blogging growth. Accumulate on befitting on! 🙂