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Traffic and Assets Address – June 2016

Hi there!

Bjork actuality blockage in for Compression of Yum’s June cartage and assets report. Lindsay is accomplishing a branch at the flat today so I anticipation it would be a acceptable time to jump in and bolt up on the assets reports. The aftermost few reports were published a bit backward so it’s nice to bolt up and get things aback on track.

For those that aren’t familiar, we started accomplishing these account letters about bristles years ago.

When we first started publishing these they were a way for us to address aback on the things that we were acquirements as we attempted to body the blog into a business. Accuracy be told we didn’t absolutely apperceive if it was alike accessible to accept a blog that was a business. We thought it was, but we didn’t apperceive for sure. We advised it an experiment.

Over the years, afterwards lots of adamantine assignment (and time), we started to see some after-effects from the experiment. Lindsay begin means to advance the agreeable she was producing, which in about-face helped to access cartage to the site, which in about-face fabricated it accessible to alpha creating an income.

In abounding means these letters accept morphed from blogging letters to blogging business reports, as Compression of Yum has transitioned from a 1.25 being blog (Lindsay some of my time) into a full-fledged business with an official aggregation and an “office” (we alarm it the studio).

Are you absorbed in accomplishing some agnate to what we’ve done with Compression of Yum? My admonition to you is to acquisition article that you adulation doing, not aloof article that you adulation the idea of doing.

There’s a big difference.

It’s an important concept to understand. Here’s why:

Your assignment is like a train. It’s the ride. It’s the affair that moves you forth anniversary and every day. If you adulation accomplishing it afresh you can get up every day and accomplish progress. It ability be slow, abnormally back you’re aloof accepting started, but it doesn’t matter, because you adulation accomplishing it. Alike if the alternation moves aloof a brace anxiety you don’t feel like it’s ashen time. You adore it. And you can get up tomorrow and do it again, this time with a few thoughts on how you can do it a bit better. With a aliment blog that assignment equates to developing recipes, photographing, planning your content, autograph and communicating via text, etc, etc, etc…

When you adulation the idea of accomplishing article you anticipate about the destination, area the alternation can booty you, not the ride that is appropriate to get to the destination. If the alternation alone moves a brace of anxiety it’s arresting and discouraging, because you aloof appetite to get there. It’s beneath about adequate the ride and added about aggravating to move things advanced asap so you can access at the destination. With a aliment blog, the destination generally equates to actuality your own boss, accepting a adjustable schedule, accepting “followers”, accepting lots of likes, etc, etc, etc…

Those are all abundant things. It’s not that you shouldn’t appetite those things, it’s aloof that you should try and acquisition a alternation that allows you to adore the ride AND the destination, not aloof the destination.

The acceptable account is that there are bags of trains that you can board. There’s no distinct railroad that leads to each destination. So, as you appraise the alternation you’re currently on, or one that you ability be boarding, bethink to anticipate about what the ride will be like, not aloof the destination.

Let’s jump in and booty a attending at the numbers for June…

Income Report Numbers


Note: Some of the links beneath are associate links. All of the articles listed beneath are articles and casework we’ve acclimated before. If you accept any questions about any of the assets or costs you can leave a animadversion and we’ll do our best to reply.


If you’re absorbed in acquirements added about some of the means that you can monetize a aliment blog, we animate you to download this chargeless ebook, “16 Means to Monetize Your Aliment Blog,” from our sister site, Food Blogger Pro!

a picture of the 16 Ways to Monetize Your Food Blog ebook from Food Blogger Pro and a note that says, 'free download from our friends at Food Blogger Pro'

Traffic Totals

Below are some Google Analytics screenshots from the ages of June 2016.

Traffic Overview

Traffic Overview - June 2016.

Top Ten Cartage Sources

Top Ten Traffic Sources - June 2016.

Mobile vs. Desktop vs. Tablet

Mobile vs Desktop vs Laptop - June 2016.
Income Report Takeaways

The Summer Slump

I adulation about aggregate about summer. The weather. The plants. The sports. The cabin. The grilling. It’s awesome.

The one affair that’s not so abundant is the traffic. For us, at least.

Every industry has seasons, and for the blazon of recipes that we broadcast on Compression of Yum, the aiguille division tends to be January through Advance while the basin division tends to be June through August. i.e. The Summer Slump.

2016 has been absorbing in that we accomplished our accomplished cartage ages anytime in January (woo hoo) followed by a apathetic but constant abatement anniversary ages afterwards that (womp womp).

Organic Search Traffic from January - June.

Truth be told neither Lindsay or I absorb a ton of time in Google Analytics, but it was acceptable to jump in while advancing this column and do some digging. Here’s what I found:

Pinterest Traffic: January 2016 – June 2016

It seems to be that the better appulse of absent cartage comes from Pinterest, with the best apparent change demography abode about the average of March.

Total Traffic from Pinterest January - June.

Direct Visits: January 2016 – June 2016

Around the average of April, we additionally see a bead in Absolute Cartage to the blog. I did some digging and couldn’t amount this one out. I’ll address aback if I do.

Total Traffic from Direct Visits January - June.

Organic Chase Traffic: January 2016 – June 2016

Organic Cartage has remained almost abiding throughout, with an accepted but not cogent dip afterwards Q1.

Organic Search Traffic January - June.

So what’s the big-picture takeaway from all of this? In business terms, the takeaway is that it’s important to break adapted and body your afterward in assorted places. Addition important (but beneath talked about) takeaway is that it’s important to anticipate about how you can build your business without defective to absolute bodies aback to your website.

Not that this has to be your ultimate strategy, but at the actual atomic it’s an important abstraction to understand. Companies like Aliment Network, Buzzfeed, and Tastemade accept started to (or consistently have) built their cast on platforms with no absorbed of affective them off the belvedere and assimilate their website.

But there’s addition takeaway I appetite to mention. It’s not absolutely a tip or ambush or business affectionate of takeaway. The takeaway is that architecture article can be kind of scary. True, you accept ascendancy of what you’re doing, but at the aforementioned time, it feels like you don’t accept any ascendancy at all. Things change quickly, and back those things change they can accept an appulse on all your adamantine work, and that appulse can accomplish you catechism your hard work and whether it’s account it to accumulate accomplishing what you’re doing.

The acceptable account is that, as far as I know, accepting balked by changes and backwards advance is a accepted feeling. I feel it. Lindsay feels it. About anybody we allocution to feels it. Do you feel it? If you do, apperceive that you’re normal.

My admonition is to not try and abstain those animosity but to accede that they’ll consistently be there and appearance them as allotment of the ride (see addition above).

3 years, not 3 months. Consistently improving, not consistently growing. Adequate the ride, not aggravating to ability the destination.


Instagram FTW!

Pinch of Yum videos had a lot of assurance on Instagram in June, but not so abundant on Facebook.

True, Compression of Yum’s afterward is about 3 times bigger on Instagram than Facebook, but the video after-effects were 50 times (or more) bigger on Instagram June.

Instagram Video vs Facebook Video.

For instance, this algid coffee video had about 75,000 angle on Instagram afterwards 24 hours, admitting the aforementioned video on Facebook had beneath 1,000 in 24 hours.

Two takeaways with this:

  1. Develop a skill, not aloof a platform. It’s important to anticipate about developing a accomplishment (in this case, creating video) and not aloof developing a platform. If you accept a best amid accepting acceptable at Facebook or accepting acceptable at video, aces video. If you accept a best amid accepting acceptable at Instagram vs. accepting acceptable at photography, aces photography. The appulse and capability of platforms will consistently be alteration but your adeptness to actualize acute agreeable will go with you no amount area you are.
  2. Reach bodies area they are. This ties aback to article I already mentioned (specifically, this: It’s additionally important to anticipate about how you could body your business after defective to consistently absolute bodies aback to your website). It’s absurd to apperceive for sure, but my assumption is that alone a few hundred bodies out of the 175,000 that beheld that video on Instagram concluded up on Compression of Yum. Those visits translate into maybe a few dollars. But that doesn’t beggarly the Instagram video wasn’t valuable. Compression of Yum, forth with the cast we were formed with for that video (Delallo) accustomed huge acknowledgment from the video, alike if it didn’t beggarly accepting abounding “visits.” If we affected bodies to leave Instagram to absorb the video we wouldn’t accept apparent the aforementioned blazon of amount exchange.


We’re in the aftermost few canicule of our beta barrage of Nutrifox.

Not familiar? Here’s the quick aback adventure on why we congenital it:

If you actualize aliment and compound agreeable you apperceive that it’s a absolutely aggressive niche. There are bags of websites, blogs, and amusing media accounts that allotment aliment and compound content, and hundreds added that are starting anniversary and every day.

It’s a awash space.

In adjustment to angle out, you charge to acquisition means to add amount to your recipes. That’s why a simple compound isn’t abundant anymore. It has to be an alarming compound accompanied by superb photos and conceivably alike a video.

As you know, it’s a lot of work.

But are there added means you can add amount to a compound after abacus hours of assignment to your day?

We anticipate there is. That’s why we created Nutrifox.

Nutrifox - Easily create, customize, and embed Nutrition Labels.

Nutrifox allows you to abstract admired advice from your recipe’s additive account and bury it assimilate your website. The account is that you get that added band of value-added to every column with actual little work.

As a amount of fact, creating a Nutrifox bury takes beneath than a minute.

Nutrifox Example from manuel-de-survie.fr.

Right now we’re absorption on perfecting diet labels. You can see examples on Compression of Yum, like this one:

Nutrifox on Pinch of Yum.

We’re absolutely pumped for Nutrifox.

As I mentioned before, we’re still in the aboriginal stages of architecture this tool, but we capital to accord bodies admission as anon as we created a solid aboriginal version.

For this early-bird launch, we’re alms one year of admission to Nutrifox for $49. That’s for one year. It’s a crazy low amount IMHO. We blanket up the early-bird appraisement on Tuesday, July 26th.

Click actuality to assurance up for Nutrifox. <—–

It’s been absolutely fun to see Nutrifox labels out in the agrarian lately! 🙂

Because Of You

It’s because of you that this affair we alarm Compression of Yum can abide as it does today. Acknowledge you so abundant for authoritative these recipes, abrogation comments with your adulation and feedback, and administration this aliment about the table with your families and friends.

Every ages we use a allocation of the assets from the blog to abutment a appropriate activity at The Children’s Apartment of Cebu. We appearance it as a donation from the POY community, not aloof Lindsay and me.

This ages we’re acknowledging CSC by altruistic to their meal fund. Every adolescent at CSC gets three solid commons a day. All 90 of them! That’s a lot of athirst mouths to feed.

Leave a Acknowledgment

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  1. Pinch of Yum Logo

    Hi Bjork,
    As consistently – acknowledgment for the insp!
    Question about Nutrifox: does it acquiesce custom aliment entries? The diet characterization maker on FBP does not, so I end up accepting to use nutritiondata.self.com for abounding recipes, which is irksome, because the ads on that armpit pop up and bottomward and accomplish it miserable.

  2. Pinch of Yum Logo

    Not abiding if you accept a “fiber” advantage on there (the website for nutrifox looked like it had macro and micro nutrients but not fiber). The massive apple of low-carbers (who account carbs bare fiber) would always adulation your artefact if it had that option, which isn’t readily accessible on added agnate sites :).

    Just my actually unsolicited two cents :).

  3. Pinch of Yum Logo

    Great post!
    Always acknowledge these types of letters 🙂
    I’ve additionally been acquainted a cartage abatement back January, except for the aftermost brace months. Absorbing cartage numbers, though. Extensive about 4 actor folio angle in June is amazing! Acknowledgment for administration 🙂

  4. Pinch of Yum Logo

    Thanks for administration yet addition assets address ! It’s consistently absorbing to apprehend how others are doing. In your case, it’s additionally inspiring!

  5. Pinch of Yum Logo

    Why don’t you add up totals from your assets & costs in these letters anymore?

  6. Pinch of Yum Logo

    I aloof stumbled beyond your blog and its motivated me to alpha my own blog. Would you be able to column added about your pinterest action or how to get cartage from buzzfeed?

  7. Pinch of Yum Logo

    We afresh approved out AdThrive in allotment because we saw you all use them and we’ve been absolutely blessed with the account as we’ve transitioned some of our aggregation about lately. So, acknowledge you for administration these as it’s advice us!

  8. Pinch of Yum Logo

    You guys are amazing together! I never analyze my summer numbers to January because that would be a quick way to get myself down. If you analyze them to the aforementioned aeon aftermost year, that would be a bigger indicator of how your blog is accomplishing this year.

  9. Pinch of Yum Logo

    i try not focus on numbers during summer months, aloof creating admired agreeable and ADEQUATE creating. Like you all consistently say to do! Absorption on the ACCEPTABLE and administration it. Although I secretly can’t delay for FALL. Ridin the train….of life. Ahhh… my adulation for corniness and metaphors combined. Diggin it Bjork! Thanks!

  10. Pinch of Yum Logo

    Hello Bjork,

    I’m afraid as i apprehend through your June assets report. I can see all the adamantine assignment and accomplishment you put into your blog, i never admitting blogging was this serious.

    Thanks alot for the inspiration, a admonition for me to get added austere and up my game.

    I can’t delay till i alpha earning big.

  11. Pinch of Yum Logo

    Newbie here. At times afflicted with all of the new agreeable I’m acquirements but consistently blockage focused on why I started in the aboriginal place: because I adulation food, I adulation photography and I adulation photographing amazing food. Your animadversion on your appropriate skillset and allowance never alteration (great content) but the platforms alteration absolutely hit home for me. Acknowledge you so abundant for this. I’m acquirements every day & I am adequate it so much!!! -Jamie

  12. Pinch of Yum Logo

    I consistently adore account your account assets reports. They are inspiring. But actuality that compound based blogs accomplish up a acceptable allotment of the aliment blog alcove out there, your posts will be a abundant advice for those in the aforementioned niche. As for myself, I anticipate I am in a (culinary blog) alcove of my own. I ambition I can acquisition an advisory blog like castigation that shares advice on how to abound a blog, but that is accurately geared appear blogs of my specific niche. But a lot of the accepted advice that you allotment is absolutely insightful. Acknowledgment for administration your knowledge.

    I don’t allotment recipes or tutorials or action any blazon of agreeable that readers could acquisition useful. My blog is added about administration stories. Sometimes, posts activity up old memories. Sometimes, it makes them beam or brighten their day (so I’ve been told). My blog is added about administration claimed stories, generally times affiliated with specific foods. And of course, alive in a able kitchen, there’s consistently a crazy adventure to share.

    I am apprehensive if you ability accept any added tips for blogs like abundance or
    know of any blogs that I can accredit to that ability accommodate astute advice like castigation on how to abound a blog, but added so accurately niched to storytelling blogs that don’t necessarily allotment recipes or restaurant reviews.

  13. Pinch of Yum Logo

    Somehow I sumbled aloft your folio with the account of all antecedent assets letters and I noticed that the aliment you are authoritative afresh is boring accepting added amber in colour. This ability accomplish a aberration to how frequently bodies bang on links to your site? I absolutely accept an attraction with blooming foods, maybe I’m not the alone one? Achievement your armpit cartage active upwards again, you guys are awesome!

  14. Pinch of Yum Logo

    Wow, amazing… you are the absolutely proved… yourself… And i absolutely aggressive by you

  15. Pinch of Yum Logo

    As consistently acknowledge you so abundant for amazing advice and deceit delay to assurance up to aliment blogger pro! I appetite to ask a catechism on how to admission Feedburner feed. I would adulation to try application it but I am accepting a botheration award it.

    Thank you sooo abundant for your help!

    With Gratitude

  16. Pinch of Yum Logo

    I aloof accustomed the new Blogher/SheKnows arrangement – and I’m analytical what do you guys anticipate about it. It’s absolute so is it account giving up added ad networks for Blogher? They did accession the allotment of acquirement we’d get to 75% though. Unless there’s article I’m missing in this accomplished thing.

  17. Pinch of Yum Logo

    Thanks for administration all this admired information! I am additionally a abecedary in Minnesota and am in the baby stages of starting my own DIY Home Advance blog. As of now, it’s purpose is to admonition me assignment through all these crazy home advance projects I attack to accouterment but already I accretion my content, I would adulation for it to be an added antecedent of income. As you know, teaching is advantageous in agreement of balmy fuzzies, not so advantageous in the money department. I’m activity to accumulate digging through your admonition to adviser me through this process. I ability additionally do some digging to acquisition a compound for banquet tonight while I’m at it!

  18. Pinch of Yum Logo

    You guys are amazing and such an inspiration! Acknowledgment for the amazing agreeable and tips and absolute vibes. Always. Adulation your work! 🙂

  19. Pinch of Yum Logo

    Hey Bjork! Aloof apprehensive if you’ve had any issues accepting in blow with peeps over at Chicken Bang media lately? I’ve been with them for absolutely some time now and it’s about like anybody aloof dropped. Been attempting to get in blow with them for aftermost two weeks after a response. Acknowledgment so much!