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Traffic and Assets Address – April 2016


Bjork actuality blockage in for Compression of Yum’s account cartage and assets report. As some of you ability know, we’ve been accomplishing these letters for absolutely a while now. About bristles years! We appear our aboriginal one way aback in September of 2011.

These letters started as an agreement to see if it was accessible to body a aliment blog into a business. Afterwards a few years of adamantine work, we begin that it was.

We abide to broadcast these letters as (1) a way to break answerable to growing and convalescent and (2) a way to animate others to assignment agilely and consistently on “their thing” (whatever that ability be).

One of the things we noticed as we talked about about architecture Compression of Yum was that there were lots of added bodies with agnate goals and aspirations – bodies that capital to body a blog (or online business or e-commerce armpit or amusing media afterward or non-profit) in the aliment industry.

But there wasn’t absolutely a abode for bodies absorbed in this foodie bend of the internet to affix and apprentice from anniversary other.

That’s why in 2013 we started Aliment Blogger Pro: a armpit committed to this crazy lil’ alcove of aliment and compound agreeable creators. What started as an abstraction that Lindsay and I had over coffee has angry into a advancing association of over 2,000 bodies spanning 61 counties and 1,773 cities about the world. We’re accustomed and ashamed to be allotment of such an alarming community.

While this map doesn’t accommodate a define for every member, it helps to accord an abstraction of the ability that this absurd association has.

Food Blogger Pro Members around the world

It ability complete silly, but as the apple bits and divides in some means I acquisition it alarming to see that in added means it’s absolutely advancing afterpiece together. From India to Qatar to Canada to the Affiliated States to New Zealand to Israel to Guernsey (we see you Guernsey!) bodies on Aliment Blogger Pro are acquisition calm to apprentice and abutment anniversary added as we assignment on accessible our ability as creators.

So, no amount area you alarm home if you’re absorbed in starting (or growing) a food-related website we’d adulation for you to join Aliment Blogger Pro. We’re currently in a accessible acceptance session, which we do alert a year, but today (Thursday, June 2nd) is the aftermost day to enroll.

Click actuality to assurance up for Aliment Blogger Pro. <–

Enrollment closes tonight at 11:59 pm CST.

Enrollment Closes June 2nd

If you’d like to apprentice added about FBP you can read Lindsay’s column here.

Let’s jump into the numbers for April.

Income Report Numbers


Note: Some of the links beneath are associate links. All of the articles listed beneath are articles and casework we’ve acclimated before. If you accept any questions about any of the assets or costs you can leave a animadversion and we’ll do our best to reply.


If you’re absorbed in acquirements added about some of the means that you can monetize a aliment blog, we animate you to download this chargeless ebook, “16 Means to Monetize Your Aliment Blog,” from our sister site, Food Blogger Pro!

a picture of the 16 Ways to Monetize Your Food Blog ebook from Food Blogger Pro and a note that says, 'free download from our friends at Food Blogger Pro'

Traffic Totals

Below are some Google Analytics screenshots from the ages of April 2016.

Traffic Overview

Traffic Overview for April 2016

Top Ten Cartage Sources

Top Ten Traffic Sources for April 2016

Mobile vs. Desktop vs. Tablet

Mobile vs Desktop vs Tablet Traffic
Income Report Takeaways


Lindsay has been spending added and added time afresh application Snapchat (you can addict her @pinchofyum). There’s a bit of a acquirements ambit but the advantage with Snapchat is that it’s a belvedere that allows for lots of experimentation. It’s one of the nice things about creating agreeable that disappears – you don’t accept to anguish as abundant about mistakes!

It’s not consistently accessible to amount out area to focus your time as a agreeable creator. There’s amusing media, there’s email, there’s agreeable for your blog… I could go on and on. The point is that your time is bound and things to do aren’t, so you accept to aces and accept what you’re absorption on.

Related: If you haven’t yet listened to my account with Jay Papasan, co-author of The ONE Thing, I’d absolutely animate you to analysis it out.

As you’re authoritative that accommodation for what to focus on, I’d animate you to anticipate about how you can advantage your time by cerebration about what bodies are advantageous absorption to. For instance, if you accord a accent in an alone alley, you won’t accept abundant of an impact. If you accord a accent to a amphitheater abounding of people, you’ll accept a big impact.

Snapchat is a amphitheater appropriate now. It’s a abode area bodies are spending time and attention. See for yourself – back you’re cat-and-mouse in band what are bodies accomplishing with their phones? My assumption is that they’re on Snapchat, Instagram, Facebook, and (if they’re beneath 14) Musically.

This doesn’t beggarly that you accord up creating agreeable for your blog and architecture an email list. Far from it. That should be the aboriginal abode you focus your time. This aloof agency to anticipate alarmingly about the time that is committed to amusing media and absorb it creating agreeable on platforms area bodies are advantageous attention.

Recipe Video

We’re continuing our apathetic and abiding move appear creating compound videos. The acumen for video is two-fold:

  1. It’s acceptable accepted for brands to appeal a video back accomplishing sponsored content.
  2. It helps to accomplish a column “sticky” and accumulate bodies about longer.

In the past, Lindsay and I accept done the videos on our own. Sometimes I would advice by cutting the video (with a DSLR) and again editing, but a few times Lindsay would aloof shoot and adapt the video on her iPhone. This chocolate dent accolade video is an archetype of an iPhone alone video and this report talks about the action Lindsay acclimated to shoot and adapt the video.

It’s a lot of work, but there’s additionally a big upside, as the video amplitude isn’t as awash as the accepted aliment and compound space.

Between POY and FBP, we’re no best at the point area we can sustain creating the videos on our own, so we’ve started the action of architecture a little video aggregation (three acclaim for Steph and Alana).

Steph and Alana

Keep an eye out for added videos in approaching POY posts!


As POY has developed over the years, so accept our server bills. We’ve been alive with Daniel to try and acquisition means to optimize our server and hosting setup, starting aboriginal with acid bottomward on the amount of our angel CDN. The aboriginal footfall we’re demography is ambience up Cloudflare to sit in advanced of Cloudfront. This will advice abate the Cloudfront costs. We’re application the $20 able Cloudflare plan.

I apperceive that’s a lot of “clouds,” but the basal abstraction is that Cloudflare is a set amount per ages (we’re on the $20 plan) while Cloudfront (an Amazon service) is a sliding calibration depending on usage. The big catechism is if the $20 plan with Cloudflare will accomplish as able-bodied as the sliding calibration with Cloudfront.

Keep an eye on our Amazon S3 and Cloudfront costs in the months to appear to see if the agreement works. So far the after-effects attending good.

Here’s a screenshot that shows the amount accumulation afterwards we angry on Cloudflare for confined POY’s images.

Cost savings when running Cloudflare and Cloudfront

As always, we’ll be abiding to accumulate you adapted forth the way!

Because Of You

It’s because of you that this affair we alarm Compression of Yum can abide as it does today. Acknowledge you so abundant for authoritative these recipes, abrogation comments with your adulation and feedback, and administration this aliment about the table with your families and friends.

Every ages we use a allocation of the assets from the blog to abutment a appropriate activity at The Children’s Apartment of Cebu. We appearance it as a donation from the POY community, not aloof Lindsay and me.

This ages we’re acknowledging CSC by altruistic to their meal fund. Every adolescent at CSC gets three solid commons a day. All 90 of them! That’s a lot of athirst mouths to feed. 😊

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  1. Pinch of Yum Logo

    helpful as always! was apprehensive what was accident with the videos, back i hadn’t apparent them in a while (but man, i apperceive how abundant time assignment they require, so i wasn’t too hasty accustomed aggregate abroad activity on).

  2. Pinch of Yum Logo

    Hi, I absolutely adore accepting new recipes by email, but I’m absolutely not absorbed in the aliment blogger pro info. Is there a way to stop these added emails after absolutely unsubscribing? Thanks!

    1. Pinch of Yum Logo

      Totally get it Jody. The affliction is that bodies that are subscribed vs. RSS (like you) get an email any time a new blog column is published. There’s no way we can clarify those out based on agreeable type. Apologetic about that! One advantage would be to about-face to the account arbitrary vs. the circadian abounding column email. You’ll see that advantage at the basal of the email.

  3. Pinch of Yum Logo

    Are these numbers POY only? I don’t see an assets band account for FBP cable and wondered how that factors in. Thx for all your abundant assignment POY & FBP team.

    1. Pinch of Yum Logo

      Just POY for these numbers. We don’t accommodate FBP in these reports. We capital to accumulate it specific to one blog vs. assorted businesses.

  4. Pinch of Yum Logo

    Hi, I adore your your address actual much. Acknowledge you for all the informations you accord here. This is a actual acceptable afflatus for us (blogger) to abound and acceptable bigger in our business. I´m not a aliment blogger, but adulation your site!

  5. Pinch of Yum Logo

    Thanks for addition abundant assets report, Bjork!! I’m absolutely attractive advanced to seeing added videos on POY and aloof about admiring all the abundant blogger videos that accept been bustling up lately!

  6. Pinch of Yum Logo

    Love your reports, as always!
    Video is additionally article I’ve been attractive into for my site, and it is absolutely backbreaking and I’ve aloof been putting it off for ages, admitting I apperceive I charge to get it done.
    Would abundant acknowledge a column or any tips on how you guys got started (besides the iphone one), how you abstruse to edit, and all that applesauce – if there is one already and I absent it, my bad!

    Teff xx

  7. Pinch of Yum Logo

    Hi Bjork, I’m a new affiliate of FBP but accept been alert to your podcasts for the aftermost 4 months. My son Justin works with me on my blog and he pushed me to listen! So animated I did. I’m a continued time blogger but alone afresh accomplished I could apparently become abounding time. Acknowledgment to you for administration your acquaintance with others and allowance us out in acumen our own dreams!

  8. Pinch of Yum Logo

    Thanks for this- consistently so informative! Two questions. I’m confused. Doesn’t Adthrive administer all your ads? I still see assets advancing from Gourmet Ads and Sovrn, but anticipation that already you switched to Adthrive, that the added assets stops? Or how does that work? Do you accumulate added ad units activity with Gourmet Ads in accession to Adthrive, and if so, why is that? Apologetic if this seems like a impaired question…I aloof switched to Adthrive and acutely am still addition it out. 🙂 Additional question, at what point should one accede accepting ones own sever? Mine’s on flywheel, is it based on traffic? Thanks

    1. Pinch of Yum Logo

      Not a impaired catechism at all. It’s absolutely a bit confusing.

      AdThrive acclimated to do added ad administration vs. actuality aloof an ad network. We started at the point area they managed a accumulation of ad networks and we were grandfathered (or grandmothered if you prefer) into that accord with them.

      No charge for you to move off of Flywheel. They’re solid.

  9. Pinch of Yum Logo

    I acclimated CloudFlare for a while, back I ran my own hosting company, and now I administer a hosting aggregation a acquaintance runs. I alone admired it, but I chock-full application it because I chock-full accepting a photoblog. The added pictures I upload, though, the added I can see myself defective it afresh in the future.

    I achievement it works able-bodied for you guys! ❤

  10. Pinch of Yum Logo

    Thank you for administration this! I’ve been attractive at “how I accomplish money from blogging” posts afresh and I anticipate it’s abundant that you allotment not alone the acquirement abstracts but additionally traffic.
    So abounding blogs carelessness to acknowledgment cartage and that can absolutely be ambagious for bodies who are new to blogging who could be apprehensive aloof how can a distinct page/post accomplish added than $4K in acquirement like your folio about “how to alpha your own aliment blog” does.
    Much appreciated!

    1. Pinch of Yum Logo

      Sure affair Anne! It’s additionally important to bethink the capricious of monetization aisle as able-bodied as industry. Monetizing a aliment blog through ads takes a lot of traffic. But if you accept a alcove aftermath or a blog in a altered industry (finance, for instance) it’ll be a bit easier to monetize w/ beneath traffic. Not easy…but you apperceive what I mean. 🙂

  11. Pinch of Yum Logo

    This is absolutely an advisory and adorning post. Acknowledge you for assuming how you are accomplishing this while creating adorable food. Best of luck!

  12. Pinch of Yum Logo

    Very astute read, acknowledge you for administration this. A lot of actual advantageous information. Also, we’re admiring your aliment photography!

  13. Pinch of Yum Logo

    I’m because ambience up a abstracted blog augment on my WordPress install to allocution added about how to run a biking blog. Would you acclaim ambience up a abstracted WP install in a subdirectory or artlessly ambience up a class that does not affectation on the advanced page?

    1. Pinch of Yum Logo

      How abundant time do you have? Best bodies don’t accept abundant time for one blog, let abandoned two! If it were me I’d stick to accepting aggregate beneath one blog and amid it out with a class tag. But if you accept lots of time you could body it out as a altered blog altogether.

  14. Pinch of Yum Logo

    thanks for administration your acquirement as it helps us to apperceive which aource is acceptable for earning for bloggers.

  15. Pinch of Yum Logo

    Great website! Quick question- do you use a plugin to actualize the adumbration aftereffect for all your images? (by the way, the commenting apparatus doesn’t assume to acquiesce caps, incase you were apprehensive about the poor punctuation!)

  16. Pinch of Yum Logo

    Thank you for all the alarming info! So inspiring!!! I feel like I’m at a point that I charge to re-setup my blog to optimize it so that it alcove above ancestors and friends. I’m apprehensive which administration to booty it. So far:
    BlueHost – check
    Wordpress.org – check
    What “theme” do you suggest?
    Any added suggestions?
    Thanks in advance!

  17. Pinch of Yum Logo

    Your assignment is amazing. Both, the educational and the “food blog” part. We are foodbloggers from Munich, Germany and already met a lot of added bloggers who apperceive you and anticipate you helped them a lot.
    Keep it up! 🙂

  18. Pinch of Yum Logo
    Joanne Aristocrat MacLeod

    I absolutely adore abounding of your recipes and attending advanced to them advancing to see what’s new ! Accumulate up the abundant assignment . I alive in Charlottetown , Prince Edward Island , Canada . I ADULATION accepting new recipes YUM !