Bjork here. Blockage in for the account assets address actuality on Compression of Yum.
We’ll attending at three things in this report.
- September’s assets totals
- September’s cartage totals
- September’s takeaway: Afterlight an Old Blog Post
We’ve been accomplishing these letters for over bristles years now. The aboriginal time we anytime appear one of these was aback in September of 2011, back we fabricated a absolute of $21.97 and had about (but not quite) 50,000 pageviews. You can analysis out that aboriginal assets address here.
We’ve followed an crazily simple blueprint to get the blog to this point: Consistently accomplishing the assignment and award means to do it a little bit bigger forth the way.
Our key to success is assuming up.
Not all the time. Not every distinct day. But almost all of the time. Almost every day.
Post by post. Account by picture. Email by email. Year by year. Brick by brick.
A few years afterwards ablution Compression of Yum we started addition armpit alleged Food Blogger Pro. We followed the aforementioned apathetic and abiding blueprint with Aliment Blogger Pro: appearance up every day and advance little by little.
Today FBP is a advancing association of over 2,300 associates from all about the world. It’s absolutely an amazing accumulation of bloggers and we’re acutely accustomed to be a allotment of it.
Note: We’re aperture Aliment Blogger Pro for our Abatement acceptance aeon really soon. Be abiding to jump on the cat-and-mouse list if you’re absorbed in joining.
If you’re starting and architecture your thing, whether it be a blog, a non-profit, or a new career, I’d animate you to accept a abiding mindset, appearance up every day, and acquisition means to adore the work.
Let’s booty a attending at the numbers for September…
Note: Some of the links beneath are associate links. All of the articles listed beneath are articles and casework we’ve acclimated before. If you accept any questions about any of the assets or costs you can leave a animadversion and we’ll do our best to reply.
- AdThrive – $28,553.61
- Tasty Aliment Photography Workshops – $5,765.00
- AdThrive Video – $4,072.10
- Bluehost – $4,025 –> this assets comes from a folio area we appearance bodies how to alpha a aliment blog in three steps.
- Amazon Associates – $2,653.80
- Swoop – $2,314.68
- Tasty Aliment Photography – $2,198.20
- Gourmet Ads – $1,428.44
- sovrn – $446.24
- Genesis Theme – $351.10
- How to Monetize Your Aliment Blog eBook – $225.00
- Elegant Themes – $139.00
- ActiveCampaign – $36.03
- AWeber – $14.40
- Justworks and Contractors – $15,263.75
- New Computer Equipment – $4,285.72
- Studio Accompanying Costs – $4,125.09
- Travel – $1,576.49
- Food Costs – $1,309.36
- eBook Affiliates – $525.25
- ActiveCampaign – $415.00
- PayPal Fees – $282.35
- Photography Accompanying – $271.43
- Software – $202.66
- Insurance – $131.91
- Education – $109.87
- Adobe Artistic Cloud – $107.43
- EventBrite – $79.35
- Media Temple (Hosting) – $79.00
- Ceramics – $72.73
- LeadPages – $67.00
- Zapier – $50.00
- PayPal Website Payments Pro – $30.00
- Shoeboxed – $29.95
- Hotjar – $29.00
- E-Junkie – $28.00
- QuickBooks – $26.95
- Amazon S3 and Cloudfront – $26.53
- GitHub – $25.00
- VaultPress – $20.00
- CloudFlare – $20.00
- Pingdom – $14.95
- Backupify – $12.00
- Buffer – $10.00
- CrashPlan – $9.99
- Link In Profile – $9.99
- BoardBooster – $5.00 (Update: BoardBooster has shut down)
If you’re absorbed in acquirements added about some of the means that you can monetize a aliment blog, we animate you to download this chargeless ebook, “16 Means to Monetize Your Aliment Blog,” from our sister site, Food Blogger Pro!
Below are some Google Analytics screenshots from the ages of September 2016.
Top Ten Cartage Sources
Mobile vs. Desktop vs. Tablet
Updating Old Blog Posts
The takeaway that I capital to focus on today is afterlight old blog posts.
Here’s the deal:
If you’ve been consistently blogging for a assertive bulk of time again you’ve apparently congenital up a appropriate bulk of content. For instance, over the accomplished 6 years of blogging Compression of Yum has accumulated 934 posts.
That’s a lot of content.
It’s one of the affidavit why Compression of Yum is able to get 4 actor folio angle a month.
You generally apprehend bodies allocution (myself included) about the “secret” of success actuality consistently publishing high-quality agreeable over a continued aeon of time. It’s 100% true.
But it’s easy to get adit eyes and alone focus on creating content, all the while apathy that it’s additionally important to update and advance your old content.
There are a few allowances to afterlight old blog posts vs. creating new ones:
- The new date will be updated in chase results. This is a absolute indicator for bodies that consider the date to be a agency in how relevant article is. Acutely this isn’t a huge accord with recipes (vs. tech news, for instance) and it only applies if you accommodate a broadcast date on your compound post.
- You can research old posts that are assuming able-bodied (using Google Analytics) and bifold bottomward on their success by advertisement them to your admirers again.
- It feels acceptable to booty a breach from application the “create stuff” allotment of your brain and instead use “improve stuff” allotment of your brain. It’s acceptable to about-face it up every already in awhile.
- If you assignment with brands, you can connect with a cast that ability be a acceptable fit to sponsor the adapted post. It’s sometimes easier to angle a column that’s already been appear (and will anon be republished) vs. aggravating to angle a column that’s aloof a concept.
- You can feature melancholia content. You apparently don’t accept all the time you charge to accomplish all of the recipes you appetite for assertive holidays or reasons. Instead of afire out on Approbation aliment you can highlight some accomplished recipes that you’ve already made.
- You get a adventitious to review the basal on-page SEO elements. We advance application Yoast SEO for this.
- You can refine the keyword for the post. If you feel like the aboriginal keyword you acclimated (or maybe you didn’t use one at all) was off again you can amend it to article accordant and targeted.
- The better benefit? Increased cartage to the post. It’s not a guarantee, but we begin this to be accurate back we activated this out at the alpha of the month. See beneath for added details. 🙂
At the alpha of October Lindsay adapted this sweet potato casserole recipe.
It was a appealing big update, including new photos, a compound video that Alana and Krista created, some added accounting content, and afterlight some of the SEO metadata (using the Yoast SEO plugin I ahead mentioned).
If you’re afterlight an old column you don’t accept to do a big check as we did for this post. Alike small changes like afterlight the SEO metadata and abacus in some new (and relevant) accounting agreeable can help.
Lindsay additionally formed with a cast that sponsored the republished column (it wasn’t ahead a sponsored post).
The After-effects From Afterlight An Old Blog Post
The affidavit is in the pudding, er, candied potato casserole…right?
Here are the after-effects from afterlight and republishing that post.
Here’s a screenshot of the all-embracing cartage to this column from the accomplished 30 days.
And here’s a few screenshots comparing traffic from the anniversary afore we adapted the column and the best contempo anniversary of traffic.
So the agreement was a success, right?
Well, not so fast…
Straight up cartage stats aren’t exactly a acceptable metric to use when gauging whether this was a acknowledged agreement or not. Here’s why: It’s accessible (and likely) that we’re accepting added cartage because republishing the column artlessly resulted in added bodies award it because it was added acutely displayed on the blog. Or, conceivably we’re accepting added cartage because it’s abutting to Thanksgiving, so added bodies are authoritative this recipe.
A bigger metric to attending at is the Search Analytics breadth in Google Chase Console.
Specifically, I’m attractive at the Position report for the concern sweet potato goulash recipe.
This accessible little address shows us the average position on a Google chase after-effects folio for assertive chase queries.
If the cardinal is 10, that agency that this post, on average, shows up as cardinal 10 in Google chase after-effects for the appellation “sweet potato goulash recipe.”
As you apparently know, college is better.
Here’s a screenshot of the afore and afterwards for republishing the post.
So does that beggarly that be republishing and afterlight this column resulted in it assuming up college in Google searches?
In a word, yes.
We saw a constant and abiding lift for three canicule afterwards republishing that post. Afterwards that, it came aback bottomward a bit but then slowly started going up again.
It’s an agitative blueprint to attending at (at atomic as far as graphs go) because it shows appealing acutely that afterlight and republishing that column resulted in a addition in its position on chase after-effects pages, which about consistently after-effects in a addition in traffic.
The action is appealing simple:
- Update the agreeable by award means to accomplish it added admired (better photos, a bigger account of the recipe, adapted metadata)
- Change the broadcast date and hit update.
Two quick things to accede if you do this:
- If you’re alteration the URL (like we did) again you’ll charge to accomplish abiding and alter the old URL to the new URL. We use a plugin alleged Pretty Link to do this. If you’re abstruse you can jump into your blog’s .htaccess book and manually do that redirect.
- If the republish date you pick results in the column actuality the best contempo column on your blog again your RSS-to-Email attack (if you accept one set up) will apparently accelerate out an email to your subscribers. This isn’t necessarily a bad thing, but it’s article to be acquainted of.
There acclaim for tasty and (re)fresh(ed) recipes!
Because of You
It’s because of you that this affair we alarm Compression of Yum can abide as it does today. Acknowledge you so abundant for authoritative these recipes, abrogation comments with your adulation and feedback, sending emails, afterward on amusing media, and administration this aliment about the table with your families and friends.
Every ages we accord a allocation of Compression of Yum’s assets to non-profit or foundation that’s abreast to our heart. This ages we’re altruistic to the Children’s Apartment of Cebu and allowance to armamentarium their account for daily meals.