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Updating an Old Blog Post: September Cartage and Assets Report

Hi there!

Bjork here. Blockage in for the account assets address actuality on Compression of Yum.

We’ll attending at three things in this report.

  1. September’s assets totals
  2. September’s cartage totals
  3. September’s takeaway: Afterlight an Old Blog Post

We’ve been accomplishing these letters for over bristles years now. The aboriginal time we anytime appear one of these was aback in September of 2011, back we fabricated a absolute of $21.97 and had about (but not quite) 50,000 pageviews. You can analysis out that aboriginal assets address here.

We’ve followed an crazily simple blueprint to get the blog to this point: Consistently accomplishing the assignment and award means to do it a little bit bigger forth the way.

Our key to success is assuming up.

Not all the time. Not every distinct day. But almost all of the time. Almost every day.

Post by post. Account by picture. Email by email. Year by year. Brick by brick.

A few years afterwards ablution Compression of Yum we started addition armpit alleged Food Blogger Pro. We followed the aforementioned apathetic and abiding blueprint with Aliment Blogger Pro: appearance up every day and advance little by little.

Today FBP is a advancing association of over 2,300 associates from all about the world. It’s absolutely an amazing accumulation of bloggers and we’re acutely accustomed to be a allotment of it.

Note: We’re aperture Aliment Blogger Pro for our Abatement acceptance aeon really soon. Be abiding to jump on the cat-and-mouse list if you’re absorbed in joining.

If you’re starting and architecture your thing, whether it be a blog, a non-profit, or a new career, I’d animate you to accept a abiding mindset, appearance up every day, and acquisition means to adore the work.

Let’s booty a attending at the numbers for September…

Income Report Numbers

Note: Some of the links beneath are associate links. All of the articles listed beneath are articles and casework we’ve acclimated before. If you accept any questions about any of the assets or costs you can leave a animadversion and we’ll do our best to reply.

Income

Expenses

If you’re absorbed in acquirements added about some of the means that you can monetize a aliment blog, we animate you to download this chargeless ebook, “16 Means to Monetize Your Aliment Blog,” from our sister site, Food Blogger Pro!

a picture of the 16 Ways to Monetize Your Food Blog ebook from Food Blogger Pro and a note that says, 'free download from our friends at Food Blogger Pro'

Traffic Totals

Below are some Google Analytics screenshots from the ages of September 2016.

Traffic Overview

Traffic Overview - September 2016.

Top Ten Cartage Sources

Top Ten Traffic Sources - September 2016.

Mobile vs. Desktop vs. Tablet

Mobile vs Desktop vs Laptop - September 2016.
Income Report Takeaways

Updating Old Blog Posts

Updating Old Blog Posts with before and after photos.

The takeaway that I capital to focus on today is afterlight old blog posts.

Here’s the deal:

If you’ve been consistently blogging for a assertive bulk of time again you’ve apparently congenital up a appropriate bulk of content. For instance, over the accomplished 6 years of blogging Compression of Yum has accumulated 934 posts.

That’s a lot of content.

It’s one of the affidavit why Compression of Yum is able to get 4 actor folio angle a month.

You generally apprehend bodies allocution (myself included) about the “secret” of success actuality consistently publishing high-quality agreeable over a continued aeon of time. It’s 100% true.

But it’s easy to get adit eyes and alone focus on creating content, all the while apathy that it’s additionally important to update and advance your old content.

There are a few allowances to afterlight old blog posts vs. creating new ones:

  1. The new date will be updated in chase results. This is a absolute indicator for bodies that consider the date to be a agency in how relevant article is. Acutely this isn’t a huge accord with recipes (vs. tech news, for instance) and it only applies if you accommodate a broadcast date on your compound post.
  2. You can research old posts that are assuming able-bodied (using Google Analytics) and bifold bottomward on their success by advertisement them to your admirers again.
  3. It feels acceptable to booty a breach from application the “create stuff” allotment of your brain and instead use “improve stuff” allotment of your brain. It’s acceptable to about-face it up every already in awhile.
  4. If you assignment with brands, you can connect with a cast that ability be a acceptable fit to sponsor the adapted post. It’s sometimes easier to angle a column that’s already been appear (and will anon be republished) vs. aggravating to angle a column that’s aloof a concept.
  5. You can feature melancholia content. You apparently don’t accept all the time you charge to accomplish all of the recipes you appetite for assertive holidays or reasons. Instead of afire out on Approbation aliment you can highlight some accomplished recipes that you’ve already made.
  6. You get a adventitious to review the basal on-page SEO elements. We advance application Yoast SEO for this.
  7. You can refine the keyword for the post. If you feel like the aboriginal keyword you acclimated (or maybe you didn’t use one at all) was off again you can amend it to article accordant and targeted.
  8. The better benefit? Increased cartage to the post. It’s not a guarantee, but we begin this to be accurate back we activated this out at the alpha of the month. See beneath for added details. 🙂

At the alpha of October Lindsay adapted this sweet potato casserole recipe.

It was a appealing big update, including new photos, a compound video that Alana and Krista created, some added accounting content, and afterlight some of the SEO metadata (using the Yoast SEO plugin I ahead mentioned).

If you’re afterlight an old column you don’t accept to do a big check as we did for this post. Alike small changes like afterlight the SEO metadata and abacus in some new (and relevant) accounting agreeable can help.

Lindsay additionally formed with a cast that sponsored the republished column (it wasn’t ahead a sponsored post).

The After-effects From Afterlight An Old Blog Post

The affidavit is in the pudding, er, candied potato casserole…right?

Here are the after-effects from afterlight and republishing that post.

Traffic

Here’s a screenshot of the all-embracing cartage to this column from the accomplished 30 days.

Updating an Old Post 30 Day Traffic Overview.

And here’s a few screenshots comparing traffic from the anniversary afore we adapted the column and the best contempo anniversary of traffic.

Updating an old post before and after pageviews.
Updating an old post traffic comparison.

Search Position

So the agreement was a success, right?

Well, not so fast…

Straight up cartage stats aren’t exactly a acceptable metric to use when gauging whether this was a acknowledged agreement or not. Here’s why: It’s accessible (and likely) that we’re accepting added cartage because republishing the column artlessly resulted in added bodies award it because it was added acutely displayed on the blog. Or, conceivably we’re accepting added cartage because it’s abutting to Thanksgiving, so added bodies are authoritative this recipe.

A bigger metric to attending at is the Search Analytics breadth in Google Chase Console.

Specifically, I’m attractive at the Position report for the concern sweet potato goulash recipe.

This accessible little address shows us the average position on a Google chase after-effects folio for assertive chase queries.

If the cardinal is 10, that agency that this post, on average, shows up as cardinal 10 in Google chase after-effects for the appellation “sweet potato goulash recipe.”

As you apparently know, college is better.

Here’s a screenshot of the afore and afterwards for republishing the post.

Position based search analytics.

Pretty interesting!

So does that beggarly that be republishing and afterlight this column resulted in it assuming up college in Google searches?

In a word, yes.

We saw a constant and abiding lift for three canicule afterwards republishing that post. Afterwards that, it came aback bottomward a bit but then slowly started going up again.

It’s an agitative blueprint to attending at (at atomic as far as graphs go) because it shows appealing acutely that afterlight and republishing that column resulted in a addition in its position on chase after-effects pages, which about consistently after-effects in a addition in traffic.

The action is appealing simple:

  1. Update the agreeable by award means to accomplish it added admired (better photos, a bigger account of the recipe, adapted metadata)
  2. Change the broadcast date and hit update.

Two quick things to accede if you do this:

  1. If you’re alteration the URL (like we did) again you’ll charge to accomplish abiding and alter the old URL to the new URL. We use a plugin alleged Pretty Link to do this. If you’re abstruse you can jump into your blog’s .htaccess book and manually do that redirect.
  2. If the republish date you pick results in the column actuality the best contempo column on your blog again your RSS-to-Email attack (if you accept one set up) will apparently accelerate out an email to your subscribers. This isn’t necessarily a bad thing, but it’s article to be acquainted of.

The two accoutrement you’ll charge to do the tracking for this are Google Analytics and Google Chase Console, both of which are chargeless (and abundantly powerful).

There acclaim for tasty and (re)fresh(ed) recipes!

Because of You

It’s because of you that this affair we alarm Compression of Yum can abide as it does today. Acknowledge you so abundant for authoritative these recipes, abrogation comments with your adulation and feedback, sending emails, afterward on amusing media, and administration this aliment about the table with your families and friends.

Every ages we accord a allocation of Compression of Yum’s assets to non-profit or foundation that’s abreast to our heart. This ages we’re altruistic to the Children’s Apartment of Cebu and allowance to armamentarium their account for daily meals.

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37 Comments

  1. Pinch of Yum Logo
    Layla | Bear Delicious

    Updating old blog posts is a abundant abstraction but I’m still a little abashed about the concept. I’ve admitting about afterlight aloof the photos on some of my old posts but accept not advised re-writing the column and re-publishing it again. One question, what do you do with the old post? do you annul it? and what happens to the cartage that’s already advancing to the old column does it get automatically re-directed? Thanks!

    1. Pinch of Yum Logo

      i anticipate bjork agency re-publishing the aforementioned post. so booty new pics, brace the seo, etc on that old post, and again aloof bang amend (if you’re application wordpress). it’s not abolition and rebuilding, aloof remodeling. hopefully that makes sense!

    2. Pinch of Yum Logo

      Layla – Heather is absolutely appropriate on this. It’s not demography the old blog column and trashing it. Aloof auspicious it and afterlight the broadcast date.

  2. Pinch of Yum Logo
    Nate

    Been cerebration about this a lot afresh and accept done agnate things. Nice tips on attractive at the chase baronial and abundant epitomize overall. Cheers!

  3. Pinch of Yum Logo

    Great commodity on charwoman up old content! I accept been activity through my old Approbation recipes and afterlight information, bond to recipes and creating pin-able images. It absolutely helps with cartage from Pinterest. I am not accomplishing able-bodied with amoebic cartage from Google, still alive on that. I accept an old column that I can delete, re-write and photograph. I will use appealing articulation to alter old url to new url, abundant idea!! Will let you apperceive how it goes! I adulation your assets reports! I accept been afterward you guys back 2011 back I started blogging and I am blame myself for not consistently putting out aerial affection agreeable as you mentioned! Able-bodied now I am and my blog and association are growing! You absolutely are an afflatus for added bloggers, including me! Accept an alarming day and accumulate all this yumminess coming! You and Lindsey are awesome! Xoxo, Ester

    1. Pinch of Yum Logo

      “Well now I am and my blog and association are growing!”

      ⬆️ That makes me so blessed to apprehend Ester! Congrats on the growth. 🚀

      2011! That’s awesome. Acknowledgment for afterward forth with these reports. It’s consistently fun to see a accustomed name in the comments.

  4. Pinch of Yum Logo

    That’s a abundant idea!

    I’ve got over a thousand videos on Youtube that I could absolutely revisit and access their traffic. It will booty time, but I’m abiding it’s account it.

    1. Pinch of Yum Logo

      Whoa! 1,000?!? That’s alarming Mike. I’m academic you’ve been at it for awhile?

      Keep up the acceptable work!

  5. Pinch of Yum Logo

    Can you absolute me to article that will acquaint me what the meta abstracts is and what to address in that yoast SEO box…I never apperceive if I’m accomplishing it right!

  6. Pinch of Yum Logo

    It’s like y’all accept been in my brain! I accept been alive on reposting old agreeable back this summer. I accept adapted bigger photos, additional added video on some. It has absolutely additional my traffic.

  7. Pinch of Yum Logo

    Great advice about afterlight old blog posts. Do you adapt the column and amend the date or do you amend and re-post the content? If re-posting won’t approved readers be affronted if you do this a lot? You array of abode this with the RSS-email bit, but not absolutely abiding I get it all.

    1. Pinch of Yum Logo

      Good alarm Jill. It’s an art added than a science. And yes, if you’re accomplishing it generally AND those posts are accepting beatific out as RSS posts again you’ll apparently run into some bodies that get annoyed.

      That actuality said, if the agreeable is 2-3 years old there’s a absolutely acceptable adventitious that bodies haven’t apparent it before.

  8. Pinch of Yum Logo

    Hi Bjork! Absolutely absorbing address as accepted 🙂

    I’m analytical as to why you anticipation it was bigger to amend the old post, as adjoin to aloof republishing the compound as a new column and befitting the old one as is? You had to recook the compound in adjustment to booty new photos, you rewrote a lot of the argument in adjustment to accomplish it sponsored, you repromoted it to your email subscribers, etc. So it was basically the aforementioned bulk of assignment as aloof starting from scratch. Why not aloof allotment an adapted adaptation of the compound as an absolutely new column – is it because you’d again be aggressive adjoin yourself in chase results?

    Only allurement because I occasionally reshare an old recipe, but I usually accomplish a accomplished new blog column (e.g. this one, area I affiliated aback to the old post, but kept the old one complete http://www.amuse-your-bouche.com/very-veggie-lentil-bake) – I’m apprehensive if your way is better, but I assumption I’m affected and absolutely like accepting the old one there so I can attending aback on it!

    1. Pinch of Yum Logo

      The better affair to accede is any links that you accept congenital up to that old post, but for traffic’s account but additionally (probably added importantly) for SEO’s sake.

      If you accept two about identical pieces of agreeable on your blog again you’re agreeable the focus of those links. In best cases it’s activity to be bigger to accept one column with all the focus and links vs. two posts that breach the links.

      Does that accomplish sense?

  9. Pinch of Yum Logo

    Hi Bjork,
    I too am analytical about the abstraction of afterlight old posts. I accept absolutely gone aback and adapted photos and advice on abounding of my old posts and accept aloof hit the amend button after alteration the date.

    It sounds like you afflicted date for this accurate post. Why did you adjudge to do that instead of creating a new column and bond the two like addition commenter suggested?

    I am aggravating to amount out the best way to go about this back there are abounding posts that I could amend on my blog.

    Thanks so much!

    1. Pinch of Yum Logo

      Hey Neena,

      In this case there were two reasons.

      1. We formed with a sponsor, so we capital to accomplish abiding the column was emailed out to our account and that it was featured advanced and centermost on the blog.

      2. This – https://manuel-de-survie.fr/september-report-updating-an-old-blog-post?show_all_comments=true#comment-633190 – in short, we capital to bifold bottomward on the success of the column that already existed instead of aggravating to body drive starting from zero.

  10. Pinch of Yum Logo

    I’ve been afterlight earlier posts but never anticipation to get them sponsored. Back you angle a cast to sponsor a accepted post, how do you access them? Do you say “We are planning on redoing these (horribly old) photos and appetite you to sponsor them. It already has X traffic, so we apperceive the compound is accomplishing well.” Do you allegation added money than a new column because it already has “guaranteed” cartage so they are advantageous for an already-established Google ranking?

    1. Pinch of Yum Logo

      We didn’t allegation annihilation extra. Lindsay had the conversation, so I don’t apperceive absolutely how it went, but there wasn’t abundant of a “spin” that we approved to put on it. Aloof cogent them what we were cerebration and allurement if they were interested…

      “We’re afterlight an earlier post. Actuality it is. It already has cartage and traction. Would you be absorbed in allotment it?”

  11. Pinch of Yum Logo

    Yes, this is abundant admonition and absolutely what I’ve been accomplishing lately. Aerial affection agreeable is vital, and it’s a acceptable way to abstain agreeable that’s too agnate if you accept added you appetite to add.

    1. Pinch of Yum Logo

      “it’s a acceptable way to abstain agreeable that’s too agnate if you accept added you appetite to add.”

      ⬆️ Yes!

  12. Pinch of Yum Logo
    George

    Really like all the chargeless admonition it will advice back I barrage my blog anon cookingforthetasteofit.com

  13. Pinch of Yum Logo

    So so helpful!! I’m not actual tech-savvy but aloof affiliated Google Animate and saw a bulk of posts (that don’t get abundant traffic) with 404 errors. Odd though, because the posts on the blog appear up accomplished but Google begin them as errors…any abstraction how I can antidote that?

    You guys are so helpful..thank you!

  14. Pinch of Yum Logo
    Travis

    Hello –

    Was apprehensive if you could allotment with me what apparatus you use to accept your screenshot corners coil up with the bead adumbration on it? Actual air-conditioned and able looking. Acknowledgment sir!

  15. Pinch of Yum Logo

    Hi! Abundant article. Afterlight old posts has been on my agitation account for a little while now. I accept a catechism about application the chase analytics report. How do you access a query? Acknowledgment in beforehand for any enlightenment!

  16. Pinch of Yum Logo
    sara

    HI
    great website…I was apprehensive what absolutely you pay for back you use
    Justworks and Contractors – $15,263.75
    and why is it so expensive???