Greetings from Seattle, WA!
Lindsay and I are on the aftermost leg of a Bout de West Coast. Lindsay is accessory a photography branch today and I’m blind out at Roy Artery Coffee & Tea putting calm this month’s assets report. Acknowledgment to you Seattleites for administration your burghal with us. It’s admirable and inspiring.
If this is your aboriginal time account one of these letters here’s the quick aback story:
Three years ago Lindsay and I started article alleged “The Aliment Blog Money Authoritative Experiment.” We promised to broadcast a column every ages area we’d accommodate a “behind the scenes” attending at what we were accomplishing to abound the blog’s cartage and income.
If you’d like to attending through the accomplished letters you can do so on this page.
We’ve abstruse a lot over the accomplished three years while accomplishing this experiment, but the best important affair we’ve abstruse is showcased in the after-effects of the agreement itself: Growing a blog (or business or non-profit) takes time and a lot of work. It doesn’t appear overnight, in a few months, or alike in a year. Are there exceptions to that? Sure. But the all-inclusive majority of full-time bloggers accept been accomplishing it for a long time and accept been alive really hard during that time.
Another simple but analytical accomplishment is the adeptness to focus on one thing.
When you’re architecture a blog there are bags of things that you could be alive on (no exaggeration), but the best important affair for you to be alive on is the affair that you’re alive on.
Said differently, one of the better aggressive advantages that addition can accept in today’s assignment apple is the adeptness to focus on a distinct assignment until it’s done.
Think about this: What if you (1) developed your adeptness to focus on a distinct assignment while (2) convalescent your abilities and ability in that breadth (3) over an continued aeon of time?
You could do some incredible things if you did that.
It’s easier said than done though, isn’t it?
There’s changing emails, the new iPhone, a new akin of Affronted Birds, that argument bulletin that aloof came through, Anger 15 (no? aloof me?), a new addict on Instagram, your admired account site, and a laundry bassinet that’s spilling over the top.
There are hundreds of things that are aggravating to abduct our focus, and the botheration is that they’re appealing abuse acceptable at it.
So how do you anamnesis that focus?
What about accomplishing beneath in adjustment to do more? Is there article that you charge to cut out of your activity that will acquiesce you to focus after activity absolutely absent or stressed?
On Compression of Yum, we’ve started to appoint abutment agents to advice with altered amusing media channels – appropriate now we accept an intern alive on association administration for Compression of Yum Pinterest and Facebook. We additionally accept an admin who manages all our submissions to aliment administration sites and optimizes some of the absolute Aliment Blogger Pro videos. And again there’s our admired accountant who does aggregate that we don’t appetite to (read: can’t) do on our own.
In the activity department, we accept fabricated the advised accommodation to accompany on a aggregation to complete all the accomplish of our kitchen acclimate rather than accomplishing it ourselves, which would accordingly aftereffect in a) accent from us aggravating to do adjustment things that we don’t apperceive how to do, and b) yet addition aberration that would anticipate us from accomplishing what we’re absolutely acceptable at doing.
The basal line: You don’t accept to do it all, in your business or in life. We abiding don’t!
Pick your priorities, focus on them, and don’t feel accusable about affective some things (even if they’re acceptable things) to the aback burner.
If you’re attractive to booty this abstraction to the abutting akin I’d advance account Essentialism by Greg McKeown. It rawks.
Let’s booty a attending at the numbers for September.
- BlogHer (now SheKnows) – $7,277.11
- Bluehost – $7,130 –> this assets comes from a folio area we appearance bodies how to alpha a aliment blog in three accessible steps.
- Sponsored Posts/Speaking – $5,650.00
- sovrn – $5,534.49
- Tasty Aliment Photography – $3,483.25
- Yellow Bang Media – $1,935.44
- Ziplist – $846.53
- Everyday Advantageous eCookbook – $474.25
- Swoop (via BlogHer) – $923.53
- Genesis Theme – $906.18
- Google AdSense – $533.74
- Gourmet Ads – $424.32
- The Buttery Cauliflower Booze eCookbook – $324.00
- Say Media – $176.54
- How to Monetize Your Aliment Blog eBook – $120.00
- Elegant Themes – $118.00
- Thesis Theme – $93.72
- SkimLinks – $51.31
- AWeber – $17.10
Total Income: $36,019.51
- Flights/Hotel/Travel – $1,663.81
- eBook Affiliates – $993.89
- Food Costs – $947.09
- Media Temple (Hosting) – $728.10
- Amazon S3 and Cloudfront – $468.73
- Support Agents – $330.19
- Gift Agenda for Betrayal – $307.94
- PayPal Transaction Allotment – $253.17
- VSCO Actions – $208.25
- MailChimp – $150.00
- Facebook Ads – $108.43
- Kitchen Food – $101.24
- LeadPages – $67.00
- Office Costs – $60.25
- Adobe Artistic Cloud – $53.55
- PayPal Website Payments Pro – $30.00
- ViralTag – $28.00
- QuickBooks – $26.95
- Audio Jungle – $20
- E-Junkie – $18.00
- VaultPress – $15.00
- Time Doctor – $9.99
- Rafflecopter – $7.99
Total Expenses: $6,597.57
Net Profit: $29,421.94
If you’re absorbed in acquirements added about some of the means that you can monetize a aliment blog, we animate you to download this chargeless ebook, “16 Means to Monetize Your Aliment Blog,” from our sister site, Food Blogger Pro!
Thoughts On Income
Amazon Associate Affairs in Minnesota
Amazon assuredly accustomed Minnesota aback into their associate affairs at the alpha of October.
Before October Minnesota wasn’t accustomed because Amazon wasn’t accession sales tax on orders fabricated in Minnesota (it’s a bit added complicated than that, but that’s the basal reason). Amazon afresh afflicted this and is now accession sales tax on orders fabricated in Minnesota, which has accustomed Amazon to accessible their associate affairs aback up to association in Minnesota.
We’ll anon alpha experimenting with altered means to use Amazon associate links throughout Compression of Yum. If you’re absorbed in accepting an central attending at what we plan on accomplishing you can analysis out the 5 Means We Plan to Use Amazon Associate Links column on the Aliment Blogger Pro blog.
Advertising on Facebook
Understatement: Facebook announcement is powerful.
It’s amazing how abundant you can get back creating targeted Facebook ads. There are some absolutely alarming things we could be accomplishing with Facebook ads but it’s currently not the time for us to be spending a lot of time with Facebook (see alpha allotment of this post).
That actuality said, I capital to accept a basal compassionate of Facebook ads, so I took a few hours to actualize an ad that acicular to a folio on Compression of Yum with associate links.
The acceptable news? We came out with a profit!
The bad news? The admirable absolute was two cents. Literally, $.02.
After spending $114.98 on Facebook ads we becoming a absolute of $115. I accede it a success as a affidavit of abstraction and article that I ability be revisiting back time allows.
The affair that absolutely fascinates me about a bureaucracy like this is that it’s acutely scalable because the cartage is purchased as against to becoming via amoebic chase and amusing media. If you can accomplish $101 dollars for every $100 you absorb again there’s little accident in spending money advertising.
That actuality said, paid announcement is a adopted amplitude for me, so I’m abutting with caution. For now, we’ll booty the $.02 and buy a brace of Baby Rolls. #datenight
We’ve been angry a beggarly action with auto-play ads with audio.
They’re terrible. We apologize if you’re run into them. If you still abide to see them, abnormally the awe-inspiring one with the sheep-goat baaaing and the dog on the skateboard (?!), amuse let us know. If the affair continues, we’ll accept to cull the bung with assertive ad networks. We absolutely can’t allow to accept “bad tenants” renting Compression of Yum’s agenda absolute estate.
RPM stands for folio acquirement per thousand impressions. RPM shows you the boilerplate acquirement you acquire from every 1,000 folio angle on your blog. It’s a accessible metric because it allows you to see how able you are at monetizing your blog.
Below is the RPM that we had for Compression of Yum in the ages of September.
Below are some screenshots from Google Analytics. You can bang on these images to appearance a beyond size.
Top Ten Cartage Sources
Mobile Vs. Desktop Traffic
Thoughts On Traffic
We’ve started announcement some videos to the Pinch of Yum YouTube Channel. Did you see the one of Lindsay smashing the bank with an ax? 🙂
I’m absolutely aflame about the abeyant that video holds. However, one abode it doesn’t (yet) accept an appulse for Compression of Yum is traffic.
That’s a admirable absolute of 40 sessions from YouTube in September. It’s annihilation to address home about (then again, I’m autograph about it in this report, which my parents read, which is affectionate of like autograph home).
The bigger abeyant that YouTube holds isn’t the abeyant to drive bags and bags of visitors to your blog, but the abeyant to affix with readers and body a accord with them, which I would accede added important than traffic. Afterwards all, it’s bigger to accept 1,000 readers that affliction than 100,000 that don’t care.
Have you anytime met addition in being that you’ve watched on video? It’s affectionate of like you already apperceive them.
Have you anytime met addition in being that you’ve alone read, not apparent on video? Did it bolt you off bouncer a bit how they looked, acted, or sounded?
That’s why video is able – it allows us to “know” anniversary added bigger than aloof accounting agreeable does.
Is it alarming to jump in advanced of the camera and columnist record? You bet.
Is it account it? We anticipate it is.
50% of Compression of Yum’s cartage comes from 10% of the posts. That agency that out of 600 posts, 50–60 of them are active bisected of the cartage to the blog. These are affectionate of like Compression of Yum’s hit songs. They’re the ones that bodies know, recognize, and share.
Needless to say, accepting a “viral post” will accord your blog a huge bang in traffic, aloof like autograph a hit song will accord a artist a huge addition in their music career.
We generally get emails from bodies allurement how to address a absolutely accepted post, and the acknowledgment is abundant simpler (but not easier) than bodies think. I allotment added in a column alleged Viral Posts and Hit Songs on the Aliment Blogger Pro blog.
I additionally allotment about accepting a song of abundance featured on MTV (teaser!).
Blogging As a Business
Lindsay and I are ashamed and beholden for the advance that Compression of Yum has experienced. We feel a (positive) faculty of obligation to always and consistently actualize agreeable that is accessible and inspiring.
One of the means that we feel that burden is with these assets reports. We appetite to abide to acquisition artistic means to abound and monetize Compression of Yum so we can address aback and allotment what we’ve abstruse about creating an assets from a aliment blog.
Part of the burden we feel is to address aback anniversary ages with numbers that are college than the antecedent month.
But the absoluteness is that won’t consistently be the case, and while it’s adamantine to say for abiding what will happen, we ahead the abutting division of Compression of Yum to be a architecture phase, which agency that we’ll be incurring added costs in adjustment to body the business.
We address the accumulation on these assets letters (profit = acquirement bare expenses), which agency that during this architecture appearance the assets address accumulation totals will best acceptable go down.
Many readers won’t apperceive why this is accident because they’re “check and go” assets address readers, which is absolutely accept and expected. But I’m absolutely aflame that not anybody is a “check and go” reader.
How do I apperceive that?
Because you’re still account alike admitting it’s the aftermost few paragraphs of a 2,000-word column about about adamantine to apprehend being like numbers and analytics. **high five**
We’re aflame that you’re allotment of this adventure as we abide acquirements about architecture and growing a acknowledged blog. We accept some absolutely agitative being in store. We’re beholden that we can allotment it with you.
I’ve able off my mocha and Lindsay should be wrapping up soon, so it’s time for me to abutting bottomward my laptop.
One added affair afore I go:
Because Of You
It’s because of you that this affair we alarm Compression of Yum can abide as it does today. Acknowledgment so abundant for reading, tweeting, commenting, emailing, and administration these recipes with your families and friends. We adulation audition from you!
This ages the appropriate activity that we’re absorption on is affairs altogether ability for the kids at the Children’s Apartment of Cebu, an absurd abode in the Philippines area we lived and formed for a year.
When we lived in the Philippines, accessory these kiddos’ altogether parties was consistently a ablaze atom in our long, hot days. There were consistently big smiles, loud singing, and affluence of rice, chicken, and altogether cake.
We absolutely anticipate of this as the Compression of Yum readers acknowledging CSC appropriate forth with us. Acknowledge you for continuing with us to accord these kids the care, love, and appropriate altogether absorption they deserve as they delay to accommodated their always families.