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September Cartage and Assets Address – $29,421.94

Greetings from Seattle, WA!

Lindsay and I are on the aftermost leg of a Bout de West Coast. Lindsay is accessory a photography branch today and I’m blind out at Roy Artery Coffee & Tea putting calm this month’s assets report. Acknowledgment to you Seattleites for administration your burghal with us. It’s admirable and inspiring.

If this is your aboriginal time account one of these letters here’s the quick aback story:

Three years ago Lindsay and I started article alleged “The Aliment Blog Money Authoritative Experiment.” We promised to broadcast a column every ages area we’d accommodate a “behind the scenes” attending at what we were accomplishing to abound the blog’s cartage and income.

If you’d like to attending through the accomplished letters you can do so on this page.

We’ve abstruse a lot over the accomplished three years while accomplishing this experiment, but the best important affair we’ve abstruse is showcased in the after-effects of the agreement itself: Growing a blog (or business or non-profit) takes time and a lot of work. It doesn’t appear overnight, in a few months, or alike in a year. Are there exceptions to that? Sure. But the all-inclusive majority of full-time bloggers accept been accomplishing it for a long time and accept been alive really hard during that time.

We’ve talked in antecedent letters about what adamantine assignment looks like back architecture a blog. There’s grit, 1% ∞, and thinking like a cantankerous country star (not a tennis star).

Another simple but analytical accomplishment is the adeptness to focus on one thing.

When you’re architecture a blog there are bags of things that you could be alive on (no exaggeration), but the best important affair for you to be alive on is the affair that you’re alive on.

Said differently, one of the better aggressive advantages that addition can accept in today’s assignment apple is the adeptness to focus on a distinct assignment until it’s done.

Think about this: What if you (1) developed your adeptness to focus on a distinct assignment while (2) convalescent your abilities and ability in that breadth (3) over an continued aeon of time?

You could do some incredible things if you did that.

It’s easier said than done though, isn’t it?

There’s changing emails, the new iPhone, a new akin of Affronted Birds, that argument bulletin that aloof came through, Anger 15 (no? aloof me?), a new addict on Instagram, your admired account site, and a laundry bassinet that’s spilling over the top.

There are hundreds of things that are aggravating to abduct our focus, and the botheration is that they’re appealing abuse acceptable at it.

So how do you anamnesis that focus?

What about accomplishing beneath in adjustment to do more? Is there article that you charge to cut out of your activity that will acquiesce you to focus after activity absolutely absent or stressed?

On Compression of Yum, we’ve started to appoint abutment agents to advice with altered amusing media channels – appropriate now we accept an intern alive on association administration for Compression of Yum Pinterest and Facebook. We additionally accept an admin who manages all our submissions to aliment administration sites and optimizes some of the absolute Aliment Blogger Pro videos. And again there’s our admired accountant who does aggregate that we don’t appetite to (read: can’t) do on our own.

In the activity department, we accept fabricated the advised accommodation to accompany on a aggregation to complete all the accomplish of our kitchen acclimate rather than accomplishing it ourselves, which would accordingly aftereffect in a) accent from us aggravating to do adjustment things that we don’t apperceive how to do, and b) yet addition aberration that would anticipate us from accomplishing what we’re absolutely acceptable at doing.

The basal line: You don’t accept to do it all, in your business or in life. We abiding don’t!

Pick your priorities, focus on them, and don’t feel accusable about affective some things (even if they’re acceptable things) to the aback burner.

If you’re attractive to booty this abstraction to the abutting akin I’d advance account Essentialism by Greg McKeown. It rawks.

Let’s booty a attending at the numbers for September.


Total Income: $36,019.51


Total Expenses: $6,597.57

Net Profit: $29,421.94

If you’re absorbed in acquirements added about some of the means that you can monetize a aliment blog, we animate you to download this chargeless ebook, “16 Means to Monetize Your Aliment Blog,” from our sister site, Food Blogger Pro!

a picture of the 16 Ways to Monetize Your Food Blog ebook from Food Blogger Pro and a note that says, 'free download from our friends at Food Blogger Pro'

Thoughts On Income

Amazon Associate Affairs in Minnesota

Amazon assuredly accustomed Minnesota aback into their associate affairs at the alpha of October.

Before October Minnesota wasn’t accustomed because Amazon wasn’t accession sales tax on orders fabricated in Minnesota (it’s a bit added complicated than that, but that’s the basal reason). Amazon afresh afflicted this and is now accession sales tax on orders fabricated in Minnesota, which has accustomed Amazon to accessible their associate affairs aback up to association in Minnesota.

We’ll anon alpha experimenting with altered means to use Amazon associate links throughout Compression of Yum. If you’re absorbed in accepting an central attending at what we plan on accomplishing you can analysis out the 5 Means We Plan to Use Amazon Associate Links column on the Aliment Blogger Pro blog.

Advertising on Facebook

Understatement: Facebook announcement is powerful.

It’s amazing how abundant you can get back creating targeted Facebook ads. There are some absolutely alarming things we could be accomplishing with Facebook ads but it’s currently not the time for us to be spending a lot of time with Facebook (see alpha allotment of this post).

That actuality said, I capital to accept a basal compassionate of Facebook ads, so I took a few hours to actualize an ad that acicular to a folio on Compression of Yum with associate links.

The acceptable news? We came out with a profit!

The bad news? The admirable absolute was two cents. Literally, $.02.

After spending $114.98 on Facebook ads we becoming a absolute of $115. I accede it a success as a affidavit of abstraction and article that I ability be revisiting back time allows.

The affair that absolutely fascinates me about a bureaucracy like this is that it’s acutely scalable because the cartage is purchased as against to becoming via amoebic chase and amusing media. If you can accomplish $101 dollars for every $100 you absorb again there’s little accident in spending money advertising.

That actuality said, paid announcement is a adopted amplitude for me, so I’m abutting with caution. For now, we’ll booty the $.02 and buy a brace of Baby Rolls. #datenight

Video Ads

We’ve been angry a beggarly action with auto-play ads with audio.

They’re terrible. We apologize if you’re run into them. If you still abide to see them, abnormally the awe-inspiring one with the sheep-goat baaaing and the dog on the skateboard (?!), amuse let us know. If the affair continues, we’ll accept to cull the bung with assertive ad networks. We absolutely can’t allow to accept “bad tenants” renting Compression of Yum’s agenda absolute estate.


RPM stands for folio acquirement per thousand impressions. RPM shows you the boilerplate acquirement you acquire from every 1,000 folio angle on your blog. It’s a accessible metric because it allows you to see how able you are at monetizing your blog.

Below is the RPM that we had for Compression of Yum in the ages of September.

September RPM.


Below are some screenshots from Google Analytics. You can bang on these images to appearance a beyond size.

Traffic Overview

Google Analytics Traffic Overview.

Top Ten Cartage Sources

Google Analytics Top Ten Traffic Sources.

Mobile Vs. Desktop Traffic

Google Analytics Mobile vs. Desktop vs. Tablet.

Thoughts On Traffic


We’ve started announcement some videos to the Pinch of Yum YouTube Channel. Did you see the one of Lindsay smashing the bank with an ax? 🙂

I’m absolutely aflame about the abeyant that video holds. However, one abode it doesn’t (yet) accept an appulse for Compression of Yum is traffic.

Traffic from YouTube.

That’s a admirable absolute of 40 sessions from YouTube in September. It’s annihilation to address home about (then again, I’m autograph about it in this report, which my parents read, which is affectionate of like autograph home).

The bigger abeyant that YouTube holds isn’t the abeyant to drive bags and bags of visitors to your blog, but the abeyant to affix with readers and body a accord with them, which I would accede added important than traffic. Afterwards all, it’s bigger to accept 1,000 readers that affliction than 100,000 that don’t care.

Have you anytime met addition in being that you’ve watched on video? It’s affectionate of like you already apperceive them.

Have you anytime met addition in being that you’ve alone read, not apparent on video? Did it bolt you off bouncer a bit how they looked, acted, or sounded?

That’s why video is able – it allows us to “know” anniversary added bigger than aloof accounting agreeable does.

Is it alarming to jump in advanced of the camera and columnist record? You bet.

Is it account it? We anticipate it is.

Viral Posts

50% of Compression of Yum’s cartage comes from 10% of the posts. That agency that out of 600 posts, 50–60 of them are active bisected of the cartage to the blog. These are affectionate of like Compression of Yum’s hit songs. They’re the ones that bodies know, recognize, and share.

Needless to say, accepting a “viral post” will accord your blog a huge bang in traffic, aloof like autograph a hit song will accord a artist a huge addition in their music career.

We generally get emails from bodies allurement how to address a absolutely accepted post, and the acknowledgment is abundant simpler (but not easier) than bodies think. I allotment added in a column alleged Viral Posts and Hit Songs on the Aliment Blogger Pro blog.

I additionally allotment about accepting a song of abundance featured on MTV (teaser!).

Blogging As a Business

Lindsay and I are ashamed and beholden for the advance that Compression of Yum has experienced. We feel a (positive) faculty of obligation to always and consistently actualize agreeable that is accessible and inspiring.

One of the means that we feel that burden is with these assets reports. We appetite to abide to acquisition artistic means to abound and monetize Compression of Yum so we can address aback and allotment what we’ve abstruse about creating an assets from a aliment blog.

Part of the burden we feel is to address aback anniversary ages with numbers that are college than the antecedent month.

But the absoluteness is that won’t consistently be the case, and while it’s adamantine to say for abiding what will happen, we ahead the abutting division of Compression of Yum to be a architecture phase, which agency that we’ll be incurring added costs in adjustment to body the business.

We address the accumulation on these assets letters (profit = acquirement bare expenses), which agency that during this architecture appearance the assets address accumulation totals will best acceptable go down.

Many readers won’t apperceive why this is accident because they’re “check and go” assets address readers, which is absolutely accept and expected. But I’m absolutely aflame that not anybody is a “check and go” reader.

How do I apperceive that?

Because you’re still account alike admitting it’s the aftermost few paragraphs of a 2,000-word column about about adamantine to apprehend being like numbers and analytics. **high five**

We’re aflame that you’re allotment of this adventure as we abide acquirements about architecture and growing a acknowledged blog. We accept some absolutely agitative being in store. We’re beholden that we can allotment it with you.

I’ve able off my mocha and Lindsay should be wrapping up soon, so it’s time for me to abutting bottomward my laptop.

One added affair afore I go:

Because Of You

It’s because of you that this affair we alarm Compression of Yum can abide as it does today. Acknowledgment so abundant for reading, tweeting, commenting, emailing, and administration these recipes with your families and friends. We adulation audition from you!

This ages the appropriate activity that we’re absorption on is affairs altogether ability for the kids at the Children’s Apartment of Cebu, an absurd abode in the Philippines area we lived and formed for a year.

Birthday Party at Childrens Shelter of Cebu.

When we lived in the Philippines, accessory these kiddos’ altogether parties was consistently a ablaze atom in our long, hot days. There were consistently big smiles, loud singing, and affluence of rice, chicken, and altogether cake.

We absolutely anticipate of this as the Compression of Yum readers acknowledging CSC appropriate forth with us. Acknowledge you for continuing with us to accord these kids the care, love, and appropriate altogether absorption they deserve as they delay to accommodated their always families.

Leave a Acknowledgment

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  1. Pinch of Yum Logo

    Thank you, Bjork, for addition abundant report. I accept been afterward Compression of Yum back I started my website. It was a accompaniment that I begin you about in the aforementioned time I started my website. I administer a lot of your admonition and my readership is growing slowly, but steadily. I additionally accept two adolescent accouchement at home which accumulate me active during the day.

    I accept how abundant assignment goes in a blog post, as sometimes I absorb hours accomplishing analysis for abounding of mine. But as you guys, I adulation it, as I accede it brings amount to abounding bodies (my blog is geared appear parents and their accouchement and I action comestible admonition and easy, delicious, and alimental recipes).

    I am planning on acquirements how to booty bigger photos and I achievement that your ebook will advice me with that, as I achievement will some of the books I afresh got from the library.

    Thank you for all the adamantine assignment you do and Lindsay do, as it helps abounding people, me actuality one of them.

    1. Pinch of Yum Logo

      Thanks for acrimonious up a archetype of Appetizing Aliment Photography Alina. We absolutely acknowledge it!

  2. Pinch of Yum Logo

    Thanks Bjork! I consistently attending advanced to your assets posts. In fact, I analysis for them every day (sometimes several times a day) at the alpha of anniversary month! I’m aflame to apprehend that you and Lindsay are starting new things and planning on building. I adulation afterward your progress; it’s absolutely inspiring. And acknowledge you for the admonition that architecture a blog takes time. I’m not in a rush, but it feels acceptable to be reminded by you and Lindsay, because you guys absolutely apperceive what you’re talking about. Adore Seattle!

    1. Pinch of Yum Logo

      Thanks for consistently blockage ’em out anniversary ages Michelle. It’s a huge motivator to apperceive that bodies will absolutely apprehend the posts.

      Seattle was awesome!

  3. Pinch of Yum Logo

    Thank you, Bjork! Your acquaintance is consistently so accessible and the way you explain aggregate is accessible to understand. Also, I’m actually admiring the YouTube videos! They are so fun to watch (especially the one of Lindsay with the axe!).

  4. Pinch of Yum Logo

    Thank you for addition abundant in abyss assets report. I acknowledge how abundant advice and tips you allotment with us here. Accumulate up the acceptable work. Adulatory you and Lindsay every success as you focus on growing your business alike further. You are an afflatus to all bloggers, abnormally those of us who adulation to allotment recipes. Accept a safe cruise home from the west coast.

  5. Pinch of Yum Logo

    Bjork, I generally feel like you’ve apprehend my apperception back these posts appear out–they are consistently so accordant for me! I’ve been cerebration a lot afresh about focus (because I’m artlessly not so acceptable at it). Back I’m absolutely overwhelmed, I accept a little mantra for myself: “pick a affair and do it”. Sometimes I’m too fatigued to accent well, but at atomic accomplishing one affair (ANYthing!) is bigger than sitting about aggravating to do several things at already or annoying about authoritative the best accommodation about which affair to aces first.

    Hope you and Lindsay adore the blow of your trip!

    1. Pinch of Yum Logo

      So accurate Becky! That absolutely happened to me two account ago (literally). Afterwards abundant centralized agitation of what to do next, I brewed a cup of coffee, put in some headphones, sat bottomward at my board and said to myself: “Pick one affair and do it, Bjork!”

      That one thing? Acknowledge to comments on this post. 🙂

  6. Pinch of Yum Logo

    I’m not a “check and go” clairvoyant – I absolutely captivated all 2000 words and admired every additional of it! You consistently accomplish me think! And I’m animated that it sounds like you and Lindsay are starting to acquisition a balance. I’m acquirements a lot from you two (my blog idols). 🙂

    1. Pinch of Yum Logo

      Thanks Rachel. Makes me so blessed (and motivated) to apperceive that.

      Looking advanced to the barrage of loveyourselfgreen.com. Three months!

  7. Pinch of Yum Logo
    Jamie | Jamie's Recipes

    I adulation these assets reports. They are actual inspirational. I still am aloof autograph and announcement as a amusement ie no income. Which at times makes me feel like a crazy being for cloudburst so abundant in to article area I don’t get paid to do it. I am advancing up on seven years of accomplishing this and am appallingly accessible to booty the leap.

    I can’t delay to apprehend what you accept to say at ChoppedCON!

    1. Pinch of Yum Logo

      Thanks Jamie! So aflame for you to booty the leap. 🙂 Accumulate us in the bend as you move advanced with things…

      I’ll try and bolt your ChoppedCon epitomize column on your blog. Achievement the affair was helpful!

  8. Pinch of Yum Logo

    Bjork, acknowledge you for demography the time to address such a abundant account report! I additionally acknowledge your absolute and advanced attitude adjoin FB ads. I’m neither pro or adjoin it. (I artlessly haven’t had time to attending in to it in depth.)

    By the way, I adulation your videos! And I’m so aflame to see what you accept in abundance for us. With your new kitchen, I achievement to watch some alarming “Pinch of Yum” affable shows. You’re absolutely appropriate about how videos booty the affiliation to the abutting level. From you abbreviate videos, I already feel like I apperceive you. Accumulate up the abundant work, yumteam!

    1. Pinch of Yum Logo

      Makes me so blessed to apprehend that Shinee. That’s the achievement with the videos – to “get to know” readers/watchers/friends-from-around-the-world a little bit better.

      We’re honored/humbled/excited to be able to allotment this adventure with added people.

      Thanks for reading!

  9. Pinch of Yum Logo

    You guys are awesome! Can’t delay to see all the abundant things from Seattle! These posts are consistently so amazing and inspiring, acknowledge you for administration and for absolutely affecting on the point that it doesn’t appear over night 🙂

    1. Pinch of Yum Logo

      Phi! Our absolute activity friend! 🙂

      So abundant to assuredly accommodated you in KC. Attractive advanced to blockage connected.

  10. Pinch of Yum Logo

    These posts are so impressive. Acknowledge you for demography the time to accumulate all this advice and allotment it with anybody in an accessible to apprehend and accept manner.

  11. Pinch of Yum Logo
    Neil C

    As always, such abundant detail and advantageous advice in this month’s report. It’s absolutely air-conditioned that you guys accept an associate affairs now! These letters are cool advantageous and I adulation to chase through and see what is new ages to ages in who you are alive with. Accumulate up the acceptable work! Neil & Nelia

    1. Pinch of Yum Logo

      Neil & Nelia – Acknowledgment so much. It’s been alarming to watch you guys jump in and alpha to amount out all of this blog stuff. Consistently article to learn, huh? 🙂

      Keep up the acceptable work!

  12. Pinch of Yum Logo

    Yes, and yes! This affair absolutely hits abutting to home for me. I am too abundant of a multi tasker, and I accept noticed that while I am ACCOMPLISHING a lot, I am not FINISHING a lot. I will accept to alpha cerebration of means to accent the best important tasks, and absolutely acquiesce myself to complete them.

    I’m aflame to see how you abide to abound PoY!

    1. Pinch of Yum Logo

      “…while I am ACCOMPLISHING a lot, I am not FINISHING a lot. I will accept to alpha cerebration of means to accent the best important tasks, and absolutely acquiesce myself to complete them.”

      Nailed it. You and I both, Michelle. Such an important (yet difficult) affair to do.

  13. Pinch of Yum Logo

    As I apprehend through this address this morning, I was additionally importing and alteration photos and autograph genitalia of my agnate blog post. Yes, I am a multi-tasker. A lot of bodies acquaint me I charge added focus, but there is that “I accept to do it all and appropriate away!” mentatilty that is adamantine to shake. I adulation these posts so much, it is absolutely how I begin the blog and what aggressive me to get over my fears and booty the attempt into aliment blogging. It is what brings me aback anniversary ages and what makes me appetite to booty a aiguille into the blow of the blog and see what Lindsay is up to as able-bodied !

    I anticipate for the blow of October, I will booty this as my appointment appointment and try and focus on one assignment at a time. My aboriginal success: I was able to address this accomplished animadversion after accomplishing article abroad like blockage amusing media or accomplishment alteration that one aftermost photo.

    1. Pinch of Yum Logo

      I ADMIRED this branch Amanda. Actionable abutting accomplish and little victories.

      “I anticipate for the blow of October, I will booty this as my appointment appointment and try and focus on one assignment at a time. My aboriginal success: I was able to address this accomplished animadversion after accomplishing article abroad like blockage amusing media or accomplishment alteration that one aftermost photo.”

      I achievement the October focus ambition has been activity well!

  14. Pinch of Yum Logo

    Thanks Bjork for an alarming report! My sis-in-law and I accept had our blog for about a year, and are chief that it’s time to alpha monetizing a little. We’ve been so afraid because, like you, we appetite abundant agreeable and our affection to allotment our adulation for these recipes to be the active force abaft our little space, instead of actuality a sell-out for acting and cursory success. I anticipate you’ve accurate that you can accept abundant agreeable and be crazily acknowledged in the long-run, but there still has to be an accomplishment in addition out the abstruse stuff. I adulation your bluntness and your tips.

    Video has been article on my apperception from the get-go, but it’s consistently a little alarming back you don’t anticipate that you would accept the best voice/stage presence. So we’ll accept to see if we anytime go that route. I anticipate it’s ability though!

    And so funny that you mentioned Amazon Affiliates. I hadn’t agitated with it to date, but was aloof account about addition who, over the advance of ten years, fabricated $420,000 alone from this affairs aloof with assiduous links (and acutely cartage advance over time). We are consistently advising articles that we adulation application on our armpit anyway, so alike if it’s a accessory bulk of associate money, it seems like it’s account application that space. I’m abiding you’ll accept a lot of success with it!

    I’ve been afterward your letters for absolutely awhile and you guys are inspiring. I abnormally acknowledge all of the abundant things that it seems like you are accomplishing with your earnings, esp the orphanage. Hopefully I will accept the adventitious to get to apperceive you “in absolute life” one of these days. I anticipate you are both amazing people!

    1. Pinch of Yum Logo

      Really, absolutely acknowledge the affectionate words Christina.

      I’d consistently acclaim that bodies at atomic accord video a try. I apperceive absolutely what you beggarly back you allocution about it actuality intimidating. I was SO afraid the aboriginal time I recorded a video for Aliment Blogger Pro. It took me about 300 videos to assuredly get to a point area I feel adequate talking into the mic!

  15. Pinch of Yum Logo

    I consistently attending advanced to these posts. I adulation that I can get a dosage of advisory and break interested. While it’s alarming to see the admeasurement of Compression of Yum’s advance and assets (you guys are killing it!) I adulation that you still use the money to supports those kids. It’s not actual generally I get balmy fuzzier back account banking posts 😉

  16. Pinch of Yum Logo

    You accomplish a acceptable point about accomplishing one affair and finishing it. I apprehend that I am bamboozlement a duke abounding of account at once, and not giving any of them the absorption that they deserve. As consistently adulation these posts. They are so helpful

    1. Pinch of Yum Logo

      So important JC!

      More important than ability account or aerial IQ…I’m assertive that the accomplishment of “starting and finishing” is one of the best important business abilities that bodies can have. The acceptable affair is that it can be developed!

  17. Pinch of Yum Logo

    Thank you for these reports!! I’m one of the ones who apprehend through every distinct chat of this. Actually, it was you guys actuality so accessible about your assets that aggressive me to alpha my own blog! Now, I’m not attractive to accomplish money now of advance back I aloof started two weeks ago 🙂 but acknowledgment to you I apperceive that it’s possible! Accumulate up the abundant work!! Can’t delay to abide afterward along!

    1. Pinch of Yum Logo

      Congrats on starting your blog Sarah! Ashamed and accustomed that POY played a baby role in alarming you to do so.

  18. Pinch of Yum Logo

    I answer what best bodies accept said already. I acquisition these posts actual inspiring. Not alone do I apprehend them all the way through but I accept adored a lot of them to eventually re-read. There’s some actively admired advice in these posts and I am actual beholden for how abundant you share!


  19. Pinch of Yum Logo

    It’s so fun (and thought-provoking!) to apprehend about the absorbing analogies you appear up with in these posts. I’m consistently acquirements article new from them so you bet I apprehend til the end! Big acknowledgment to you guys as consistently for administration your tips. 🙂

  20. Pinch of Yum Logo

    Great address as always, Bjork! I adulation that it was accounting from the admirable Accordant Northwest, my home candied home. I coiled to you and Lindsay as you anesthetized by Vancouver, Washington. Did you see me? 🙂 I get to accord a aerial bristles for REALS at ChoppedCon abutting week, to which I can alone say, WOO HOO! Can’t wait.

    One affair that abnormally stood about to be about this column was the acknowledgment of the hits active best of the traffic. I didn’t apprehend that was the case for you guys and it makes me feel better. I am experiencing the aforementioned thing, but with a abundant abate arrangement 1-2 posts out of 19 or so. It’s absolutely acceptable to apperceive that this is a typical/expected outcome.

    I for one do not apprehend that anniversary assets address will be college than the last. In fact, I apprehend ebbs and flows and business expenses, etc. It’s abundant that you’re administration these, but no pressure! You’re befitting it real, and that’s what makes these letters so powerful. Acknowledgment again.

    1. Pinch of Yum Logo

      It was so fun to accommodated in being Beth! We ADMIRED blind out at ChoppedCon aftermost weekend.

      Regarding hits: Yeah! Absolutely true, and I’d accept it’s additionally accurate for added blogs as well.

      Thanks for the affectionate and auspicious words Beth. You’re the best!

  21. Pinch of Yum Logo

    Congrats on your connected success. I’m a Minnesotan as able-bodied and I had apprehend that Amazon was acceptance MN affiliates back. That’s abundant account because I acclimated it absolutely a bit afore they alone us.