Bjork actuality blockage in for the account cartage and assets address actuality on Compression of Yum.
Every ages Lindsay let’s me accept a lil’ adornment on Compression of Yum to allocution about the behind-the-scenes affairs actuality at POY HQ.
We’ll attending at four things in this month’s report:
- November assets totals
- November cartage totals
- November’s takeaway: The acceptation of Division Four and Bound Award Email Addresses
- A Chat from Lindsay: Attractive to 2017
I absolutely adore talking about all this blogging/marketing/business/finance stuff, so I acknowledge the adventitious to angle on this belvedere that Lindsay has congenital actuality and allotment my thoughts, and I acknowledge you for account and afterward along.
My achievement is that you are able to aces up some nuggets that you can administer to whatever it is that you’re doing, whether it be architecture a business, a blog, a non-profit, or a career. Or maybe you apprentice article that aloof generally helps you out in your circadian life. Or maybe you aloof like to attending at the assets totals and leave.
Whatever it is, I achievement you acquisition article in these letters that’s helpful, informative, or motivating.
We’ve been alive on Compression of Yum for about seven years now, which is like 35 in internet years. Charge some context? We started POY BS (before Snapchat). Snapchat is a perfect example of how quickly things can be congenital online.
We’re a bit altered than crazily fast growing companies like Snapchat. We’re all about slow, steady, and consistent. All of the numbers we allotment should be beheld with the compassionate that it took seven years to get here, and the absolute time we had two bodies (and now a bigger aggregation with full-time staff) alive to body this thing.
It’s taken lots of work, lots of time, lots of patience, and a little bit of luck (it’s consistently a factor).
The adventure of Compression of Yum is not the accepted adventure you apprehend back it comes to internet based businesses. The common story you apprehend is the rocket-fuel-powered-overnight-success-story business. But the slow-and-steady-growth-over-a-long-period-of-time blazon of aggregation is added accepted than you’d think. It’s aloof that it’s arid to apprehend about, or allotment with your accompany about, which is why you rarely hear about these types of companies.
But don’t get abashed and anticipate that apathetic and abiding agency not demography activity or not boldly affective forward. Circadian activity is critical.
The ultimate advance blueprint looks like article like this:
Action x Advance x Time x Luck = Bulk of Growth
This isn’t aloof for blogging or business. It’s a activity equation. It can administer to your health, your spirituality, your relationships…
The added you increase any of those variables the added advance you’ll have. Access them all and you’ll be in absolutely acceptable shape!
Sure, it’s not absolutely accessible to “increase your luck,” but what you’ll acquisition is that the added action, improvement, and time you put in then the greater the appulse a moment of luck will accept on your growth.
What abroad would you add to that growth equation? I’d adulation to apperceive in the comments below.
Let’s jump into the numbers for November…
Note: Some of the links beneath are associate links. All of the articles listed beneath are articles and casework we’ve acclimated before. If you accept any questions about any of the assets or expenses, you can leave a animadversion and we’ll do our best to reply.
- AdThrive – $52,313.13
- Sponsored Content – $22,400.00
- Bluehost – $5,175 –> this assets comes from a folio area we appearance bodies how to alpha a aliment blog in three steps.
- Amazon Associates – $4,753.49
- Swoop – $3,153.66
- AdThrive Video – $2,966.49
- Tasty Aliment Photography – $2,296.80
- Gourmet Ads – $1,280.31
- sovrn – $369.43
- How to Monetize Your Aliment Blog eBook – $160.00
- Genesis Theme – $139.85
- Elegant Themes – $124.00
- ActiveCampaign – $50.78
- AWeber – $14.40
- Staff, Salary, and Contractors – $19,627.96
- Studio Accompanying Expenses – $3,735.89
- Food Costs – $1,587.57
- Apple – $1,210.76
- Travel – $628.66
- eBook Affiliates – $502.25
- Domains (GoDaddy) and Hosting (Media Temple) – $354.98
- Amazon and Added Misc. – $300.89
- PayPal Fees – $138.49
- Insurance – $99.17
- Adobe Artistic Cloud – $64.58
- Software and Apps – $52.64
- Amazon S3 and Cloudfront – $38.11
- PayPal Website Payments Pro – $30.00
- Hotjar – $29.00
- GitHub – $25.00
- CloudFlare – $20.00
- CrashPlan – $19.98
- Shoeboxed – $12.35
- Backupify – $12.00
- Link In Profile – $9.99
- BoardBooster – $5.00
If you’re absorbed in acquirements added about some of the means that you can monetize a aliment blog, we animate you to download this chargeless ebook, “16 Means to Monetize Your Aliment Blog,” from our sister site, Food Blogger Pro!
Below are some Google Analytics screenshots from the ages of November 2016.
Top Ten Cartage Sources
Mobile vs. Desktop vs. Tablet
November and Division 4
November is one of the best months for a aliment blog, abnormally a blog like Compression of Yum that’s monetized through ads, associate earnings, and sponsored content.
November is a animated brilliant for two reasons:
- It’s a aerial cartage ages for food-related content
- Quarter four announcement budgets (i.e. buy buy buy!)
A aerial cartage ages for food-related content
If you accept a aliment blog or any agreeable based website for that matter, you apperceive that there are melancholia ups and downs back it comes to your cartage throughout the year.
For a blog like Compression of Yum, we see an uptick in cartage in November, December, and January. November and December are due to the holidays, with November actuality a bit bigger than December. January’s uptick is a aftereffect of anybody accepting a anew begin (or renewed) affection for advantageous eating. January tends to be the accomplished cartage ages of the year for us.
Here’s a screenshot that shows the cartage for Compression of Yum over the aftermost bristles years. The dejected dots on the band define November of anniversary year. You can see there’s usually an uptick in November, a slight bead in December, and again a big jump in January.
I’m analytical to know: Do the up and bottomward cartage patterns on your blog look similar, with the accomplished cartage months accident in November and January? Or do you focus on another alcove that has absolutely different seasonal ups and downs? Let us know in the animadversion area below.
Quarter Four Announcement Budgets: buy buy buy!
When you attending at that screenshot aloft you can see that there’s added cartage in January than in November. So why is November a bigger ages than January back it comes to announcement and associate income?
It comes bottomward to division four announcement budgets and the purchasing mindset that exists in November.
When I say division four I’m apropos to the fourth division of the year, which includes October, November, and December. It’s additionally frequently referred to as Q4, which I’ll use for the blow of this post.
PR agencies, ad agencies, and businesses in accepted commonly absorb the best money in Q4 back compared to added abode throughout the year.
Two big reasons:
- Marketing departments don’t appetite to accept a agglomeration of money larboard over in their announcement account for the year, so if there’s any actual money to absorb they charge to absorb it in Q4.
- For abounding businesses, spending money in Q4 is best able because bodies accept a purchasing mindset. Anticipate Atramentous Friday, Cyber Monday, arcade for Christmas presents, etc… Accepted affair = buy buy buy!
The aggregate of added cartage forth with added ad absorb after-effects in November actuality one of the highest-earning months of the year for a blog like Compression of Yum.
The purchasing mindset additionally impacts the success of associate marketing, which is the acumen why you see lots of anniversary allowance guides (like this one that Lindsay published) and added types of “here’s article you can buy today” blazon of posts.
The basal idea: Thanksgiving, Atramentous Friday, and Cyber Monday are all accident aural bristles canicule of anniversary other.
Those bristles canicule are the candied atom for a compound blog that monetizes through ads and associate marketing.
Discovering Emails with Hunter.Io
I’ve been accomplishing a little bit of algid emailing afresh and accept been aggravating to acquisition an able way to discover contact info. I’ve begin a super glossy band-aid in using hunter.io.
It’s not perfect, but it’s appealing abuse good. For instance, actuality are the after-effects for Compression of Yum:
I installed the Chrome extension afterwards signing up for a chargeless trial. It’s a fun and easy-to-use tool.
I hope you acquisition it helpful!
I’ll canyon the basic mic over to Lindsay.
Lindsay, booty it away!
Hey everyone! Adorned affair you here.
Maybe this goes after saying, but lately, I’ve been cerebration a lot about what abutting year will attending like. We’re moving into our seventh year of active this blog, we’re managing an amazing aggregation for both POY and FBP, we’re adopting a sometimes lazy but mostly alarming fur baby, and best importantly, we’re preparing to acceptable a HUMAN babyish into our lives. ♡
As I attending advanced to this year, I see myself absorption on aloof two big, lofty goals:
- Staying creatively engaged;
- Being present with and for our baby.
It’s a mindset about-face that’s active a about-face in my methods and practices. Here are some of the means that Compression of Yum will change in 2017 as a result:
- Less sponsored blog posts. We accept formed with some absurd cast ally over the aftermost 2-3-4 years and I truly appreciate partnering with brands and what that agency for our adeptness to abound and accomplish the business. How-ev-er. If my ambition is to break creatively affianced and acquisition the time to be present with our baby, I know I can’t keep alive with brands at the aforementioned amount that I’ve been accomplishing in the aftermost 6 months. I naively bit off added than I could chew with a scattering of projects this abatement and acquainted bromidic in the process. My achievement is that 2017 will accommodate alone the occasional brand partnerships for blog posts – we’re cerebration two per ages at best – with brands that we adulation to the moon and back.
- Scheduling in advance. I am awfully bad about cat-and-mouse until the aftermost minute to do things. It’s a audacious claimed flaw. Or strength? There’s gotta be a backbone in that somewhere, right? My plan for 2017 is to accept all agreeable drafted in beforehand of the broadcast date. Not, like, YEARS in advance. Aloof a day or two – so there’s no scrambling to get being done the morning that a column is activity out. If I can cull this one off, I’d accept all agreeable appointed out to broadcast at 4am. And I chose 4am because I apperceive I would never get up at 4am to accomplishment writing posts, so this will force me to get things done in beforehand and accumulate my brainy ataxia at a minimum. Sneaky, huh?
- Two posts per week. Yep – two recipes instead of three. My achievement with this is affection over quantity – that it gives way to added inspired, added intentional, and added acceptable recipes and photos. Also: it gives me added time for babyish snuggles in between. See: goals.
- New agreeable series: I’m nervously alive on a brand new blazon of agreeable for the blog in 2017 – I am absolutely cool out about it and additionally actual excited. It has to do with bodies and belief and appulse and it feels like added of my affection than I’ve anytime absolutely let appear through on the blog before. That aboriginal goal? Blockage creatively engaged? That isn’t aloof about recipes. It’s about befitting my accomplished affection and my accomplished cocky in the bold of “blogging” so that in bristles years I can attending aback and say: wow, I feel absolutely acceptable about that. That blog affair was absolutely what it was declared to be. As I got absolutely atrociously honest with myself these aftermost six months, I accomplished that accepting there, for me, appropriate authoritative some changes to my absolute focus areas. Break tuned! Or actually, don’t. I’m affectionate of afraid so maybe aloof let me broadcast the aboriginal one after anyone looking. 😝
It’s because of you that this affair we alarm Compression of Yum can abide as it does today. Acknowledge you so abundant for authoritative these recipes, abrogation comments with your adulation and feedback, sending emails, afterward on amusing media, and administration this aliment about the table with your families and friends.
Every ages we accord a allocation of Compression of Yum’s assets to non-profit or foundation that’s abreast to our heart. This ages we’re altruistic to the Children’s Apartment of Cebu and allowance to armamentarium their account for daily meals.