Oh hai there!
Bjork here, blockage in for the account cartage and assets address for Compression of Yum. We’ve done 39 of these letters over the accomplished few years. We’ve accounting them everywhere from Cebu, Philippines to Three Lakes, WI to St. Paul, MN.
The area has afflicted but our purpose hasn’t. The purpose is to accommodate a abaft the scenes attending at Compression of Yum, including the things we’re accomplishing to actualize an assets from the blog and body readership. What’s working, what’s not working, and what we anticipate might work.
Before we jump into the numbers I appetite to analysis a few items that are important to understand.
It’s a Lot Of Assignment To Actualize An Assets From a Website Or a Blog.
If you’re planning on starting a blog and alive on it for a few hours a anniversary again it will never actualize a abundant income, or if it does it will booty a really continued time to get there. Creating an assets from a blog takes an absurd bulk of time and energy.
It’s Accessible To Actualize An Assets From a Website Or a Blog.
I get emails every anniversary from bloggers that accept accomplished altered milestones with their blog. Aloof this ages I accustomed an email from a blogger that accomplished $500/month for the aboriginal time and addition email from a aliment blogger that fabricated $40,000 in her aboriginal year of blogging. It’s a lot of work, but it’s possible.
We’ve Had Two Bodies Alive On This Over a Continued Aeon Of Time.
Lindsay and I accept been alive on Compression of Yum back 2010. That’s about bristles years that two bodies accept been alive on one site. That’s a lot of time and energy! These letters accept the abeyant to be ambiguous if you don’t accumulate that in mind. It’s not aloof one ages of work, it’s the accumulative accomplishment of bristles years.
With that in mind, let’s attending at the numbers for November.
A quick note: Some of the links beneath are associate links. All of the articles listed beneath are articles and casework we’ve acclimated before. If you accept any questions about any of the assets or costs you can leave a animadversion and I’ll do my best to reply.
- Bluehost – $6,785 –> this assets comes from a folio area we appearance bodies how to alpha a aliment blog in three accessible steps.
- sovrn – $4,907.71
- Tasty Aliment Photography – $3,736.50
- Sponsored Posts/Speaking – $3,200.00
- Yellow Bang Media – $2,938.19
- BlogHer – $1,392.45
- Google AdSense – $1,018.86
- Ziplist – $765.48
- Genesis Theme – $705.05
- The Blogger Arrangement – $692.20
- Photo Licensing – $500.00
- Gourmet Ads – $383.55
- Amazon Associates – $335.45
- The Buttery Cauliflower Booze eCookbook – $297.00
- Everyday Advantageous eCookbook – $270.00
- Elegant Themes – $182.50
- How to Monetize Your Aliment Blog eBook – $92.50
- AWeber – $22.80
Total Income: $28,225.24
- Canon EOS 7D Mark II – $1,936.17
- eBook Affiliates – $913.13
- Support Agents – $862.17
- Food Costs – $818.00
- Media Temple (Hosting) – $549.00
- Amazon S3 and Cloudfront – $489.40
- Facebook Ads – $349.46
- Travel – $301.44
- PayPal Transaction Allotment – $275.49
- MailChimp – $150.00
- Photo Mechanic – $150.00
- Lowel EGO Agenda Imaging – $124.95
- Coworking Appointment Amplitude – $94.33
- Office Supplies/Misc. – $69.67
- LeadPages – $67.00
- Photography Backdrop – $65.08
- Stock Images/Audio – $60.00
- Adobe Artistic Cloud – $53.55
- PayPal Website Payments Pro – $30.00
- ViralTag – $28.00
- QuickBooks – $26.95
- VaultPress – $20.00
- Time Doctor – $19.98
- E-Junkie – $18.00
- WP Stream – $2.00
Total Expenses: $7,473.77
Net Profit: $20,751.47
If you’re absorbed in acquirements added about some of the means that you can monetize a aliment blog, we animate you to download this chargeless ebook, “16 Means to Monetize Your Aliment Blog,” from our sister site, Food Blogger Pro!
Thoughts On Income
Robots Are Demography Over The World!
Okay, not really, but they’re starting to booty over the agenda announcement space.
It’s alleged Programmatic Advertising. Accept you heard about it?
Here’s the quick explanation:
Programmatic ads = machine-to-machine
Direct auction ads = human-to-human
Here’s the best explanation:
(Warning: all-encompassing account below)
Technology is consistently advancing.
We apperceive that, but what’s agitative to me is back we can stop, attending around, and see it alteration appropriate in advanced of us. For example, appropriate now I can attending at the assets totals from altered ad networks we assignment with and apprehension a about-face in the top performers back compared to antecedent assets reports.
The best accessible is the change in assets that we’re seeing from BlogHer. Over the accomplished few months, it’s connected to accomplish abundant worse than antecedent years, while added ad networks (like sovrn) had backward appealing consistent.
Why is that?
To be honest, I don’t apperceive all of the reasons, and I’m abiding there are many. However, I do apperceive that there’s one aspect that’s abiding to comedy into things.
Or, to be added precise, the industry about-face to programmatic ads.
The acceptable way that a aggregation would advertise ad amplitude to a merchant would be the absolute sales method. Contrarily accepted as the “can we agenda a time to chat?” or “let’s grab cafeteria and allocution about this deal,” or “can I booty you to the Twins bold this anniversary to babble about your ad campaign?” adjustment of selling. Face-to-face, phone-to-phone, human-to-human.
Ad networks would advertise a block of impressions to the merchant. Back the attack goes alive those ads alpha to appearance on publisher’s websites that are allotment of that ad network.
But as technology has avant-garde (ROBOTS!) so has the adeptness to clue and articulation a person’s online profile. This adeptness to clue people, forth with the adeptness to do real-time behest (think eBay bargain for an ad impression), provided a added able way for merchants to advertise.
Now, instead of affairs a all-encompassing block of ad impressions from an ad network, a merchant has the advantage to bid on impressions for 20–30-year-old alive females that alive in the Midwest. Or, for a added all-encompassing example, the merchant can bid on ads that will appearance on food-related sites. They ability say “we’ll pay $1 CPM to appearance ads on food-related sites.” If addition aggregation comes forth and decides to pay added (say $1.25 CPM) again ads from the aboriginal aggregation won’t show.
Chances are that the advertiser and the ad arrangement will never interface. It’s all done machine-to-machine.
The downside for the administrator (that’s you if you’re a blogger) is that your ads aren’t curated and advised as they would be with a absolute sales ad network. The basic filters are a little bit wider, which agency that it’s easier for the flies (i.e. abominable ads) to get in.
There is abeyant upside admitting in that the achievement of ads is what sets the amount you (the blogger) is paid, not a person-to-person negotiation. If added bodies bang on an ad and chase through with a acquirement (or download or whatever it is the aggregation wants…) again you’ll get paid a bigger rate, because technology allows for that advice to be tracked. If the ads “work” on your site, companies will pay more. The downside is that if ads don’t work, again companies will calibration aback their spending.
We’ve begin the closing to be the best accepted scenario.
The accessible way to access your balance is to abode the ad in a added arresting area, like aural the column agreeable or “stuck” to the aftereffect back bodies scroll.
The basal line:
- Programmatic announcement is acceptable more popular. It’s important to understand.
- It’s harder to accept absolutely “curated” ads back application programmatic ad networks.
- Display announcement will abide to move appear performance-based pay.
Buzzfeed – I Adulation You, I Abhorrence You.
I adulation Buzzfeed.
I abhorrence Buzzfeed.
Or said added succinctly, I abhorrence it because I adulation it.
Know what I mean?
I abhorrence it because Buzzfeed does such a acceptable job of accepting bodies (i.e. me) to bang on an commodity and apprehend it back I should be accomplishing commodity else. I adulation it because the agreeable is usually accessible to apprehend and (most importantly) the agreeable is relatable (it’s like they wrote this commodity about ME!).
Another acumen I adulation Buzzfeed is because of their business model: They don’t accept any banderole ads on their site. Zip! Zero! Zilch! The alone blazon of announcement they do is built-in advertising.
For those that aren’t familiar, built-in announcement is back the announcement is chip into the absolute agreeable as against to an different ad assemblage in the sidebar, footer, or attack area. Here’s a contempo Compression of Yum compound that’s an archetype of native advertising.
Native announcement works in means that banderole ads can’t.
Here’s why: Back addition goes to this post on Compression of Yum they’re absent to acquisition one thing: a compound for eggnog french acknowledgment with raspberry sauce. That agency they’ll be in the appropriate mindset for audition about King’s Hawaiian bread.
When King’s Hawaiian sponsors a column about french acknowledgment the affairs are abundant college that the clairvoyant is impacted by that agreeable because they’re their accompaniment of apperception is in accord with the ad that’s actuality displayed.
But with a affectation ad, the user ability not be in the appropriate mindset for that product, acceptation their absorption akin (and accordingly the capability of the ad campaign) is abundant lower.
For instance, if addition is attractive for a French acknowledgment compound again affairs are affairs a new covering will be a abroad thought, and accordingly a banderole ad for a covering won’t be actual effective.
So if you were a aggregation and you had $1,000 announcement dollars, what would you appetite to absorb it on? 100,000 ad impressions or built-in agreeable in a blog column or video? I apperceive what I’d choose. 🙂
- The built-in announcement archetypal is an important abstraction to understand. It’ll become added accepted as the absolute sales adjustment of affectation announcement continues to decline.
- While banderole based ads are crumbling in value, able built-in announcement is accretion in value.
- In adjustment to accept able built-in advertising, you charge an affianced admirers (more on that in the “traffic” area below).
Below are some screenshots from Google Analytics. You can bang on these images to appearance a beyond size.
Top Ten Cartage Sources
Mobile Vs. Desktop Traffic
Google > Pinterest
November was the aboriginal time (in a continued time) that Compression of Yum had added cartage from Google than it did from Pinterest.
The account of cartage from Pinterest is that it can be quick and significant. If article catches on, you’ll see a big fasten in traffic. It can appear bound but it usually doesn’t sustain. The angel beneath shows the cartage to Compression of Yum from Pinterest over the accomplished three years.
Traffic from Pinterest: November 2011 – November 2014
Google is added of a abiding game. It requires a lot of content, a lot of time, and a lot of little things that add up over time. The angel beneath shows the cartage to Compression of Yum from Google over the accomplished three years. No peaks or valleys, aloof apathetic constant growth.
Traffic from Google: November 2011 – November 2014
Speaking of traffic…
Traffic Vs. Tribes
The #1 catechism that we get from bloggers is this:
How do I access cartage to my blog?
It’s an important catechism to ponder, but cartage to your blog isn’t the aboriginal affair you should be cerebration about. Engagement is abundant added important. Abnormally as advertisers alpha to apprehend the amount of a “real” clairvoyant (or eyewitness if it’s video) vs. a all-encompassing ad impression.
This should be absolutely acceptable account for the “small” blog.
As a blogger with a lower cartage site, you accept always added ascendancy over affiliation than you do over traffic.
So, back you’re planning your abutting post, anticipate about…
The person, not Pinterest.
Their face, not Facebook.
Sharing your heart, not allurement them to share.
Is cartage still important? Absolutely. It’s still important to anticipate about crafting agreeable that is share-worthy, but bodies that anticipate first about affiliation and second about cartage will be in a abundant bigger abode long-term.
Another way to say this would be that a tribe is added admired than traffic.
Here’s what Seth Godin says about tribes in his appropriately called book, Tribes.
“A association is a accumulation of bodies affiliated to one another, affiliated to a leader, and affiliated to an idea. For millions of years, animal beings accept been allotment of one association or another. A accumulation needs alone two things to be a tribe: a aggregate absorption and a way to communicate.”
The bloom (or, first, the existence) of your “tribe” is analytical for the abiding success of your blog. Abundant added so than a viral column or aerial cartage numbers.
Video (Brought To Life) The Blogger Star
Video dead the radio star, but video can’t annihilate the blogger star. On the contrary, I anticipate video will accompany the blogger brilliant to life. It’s such a able apparatus for abutting and agreeable with your admirers (see Cartage vs. Tribes for an account of why this is important).
Lindsay and I accept finally started to get abaft the camera to shoot some videos for Compression of Yum. It’s taken us two years back we first talked about video to absolutely alpha accomplishing it.
The better affair we’ve abstruse so far? You accept to “just do it.”
The abode could consistently be cleaner, the lighting could consistently be better, and there could consistently be a little bit added time.
But if we were to delay for all of that being to abatement into abode again we’d never columnist the almanac button.
We’ve been architecture up our video skillz by accomplishing kitchen acclimate updates, but we’ve additionally gotten some “real” compound videos shot, a few in the basement and addition one in the almost accomplished kitchen.
We still accept a lot of acquirements to do with video though, so I’d adulation to apprehend from you: What YouTube channels do you love? What do you like about them? What would like to see from a Compression of Yum YouTube channel?
Because Of You
It’s because of you that this affair we alarm Compression of Yum can abide as it does today. Acknowledgment so abundant for reading, tweeting, commenting, emailing, and administration these recipes with your families and friends. We are so beholden for you!
Every ages we use a allocation of the assets from the blog to abutment a appropriate activity at The Children’s Apartment of Cebu. We accede it a allowance from the absolute Compression of Yum community, not aloof Lindsay and I. This ages we’re acknowledging CSC in purchasing Christmas gifts for the (over 100!) kids at the shelter.