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November Cartage and Assets Address – $20,751.47

Oh hai there!

Bjork here, blockage in for the account cartage and assets address for Compression of Yum. We’ve done 39 of these letters over the accomplished few years. We’ve accounting them everywhere from Cebu, Philippines to Three Lakes, WI to St. Paul, MN.

The area has afflicted but our purpose hasn’t. The purpose is to accommodate a abaft the scenes attending at Compression of Yum, including the things we’re accomplishing to actualize an assets from the blog and body readership. What’s working, what’s not working, and what we anticipate might work.

Before we jump into the numbers I appetite to analysis a few items that are important to understand.

It’s a Lot Of Assignment To Actualize An Assets From a Website Or a Blog.

If you’re planning on starting a blog and alive on it for a few hours a anniversary again it will never actualize a abundant income, or if it does it will booty a really continued time to get there. Creating an assets from a blog takes an absurd bulk of time and energy.

It’s Accessible To Actualize An Assets From a Website Or a Blog.

I get emails every anniversary from bloggers that accept accomplished altered milestones with their blog. Aloof this ages I accustomed an email from a blogger that accomplished $500/month for the aboriginal time and addition email from a aliment blogger that fabricated $40,000 in her aboriginal year of blogging. It’s a lot of work, but it’s possible.

We’ve Had Two Bodies Alive On This Over a Continued Aeon Of Time.

Lindsay and I accept been alive on Compression of Yum back 2010. That’s about bristles years that two bodies accept been alive on one site. That’s a lot of time and energy! These letters accept the abeyant to be ambiguous if you don’t accumulate that in mind. It’s not aloof one ages of work, it’s the accumulative accomplishment of bristles years.

With that in mind, let’s attending at the numbers for November.

A quick note: Some of the links beneath are associate links. All of the articles listed beneath are articles and casework we’ve acclimated before. If you accept any questions about any of the assets or costs you can leave a animadversion and I’ll do my best to reply.


Total Income: $28,225.24


Total Expenses: $7,473.77

Net Profit: $20,751.47

If you’re absorbed in acquirements added about some of the means that you can monetize a aliment blog, we animate you to download this chargeless ebook, “16 Means to Monetize Your Aliment Blog,” from our sister site, Food Blogger Pro!

a picture of the 16 Ways to Monetize Your Food Blog ebook from Food Blogger Pro and a note that says, 'free download from our friends at Food Blogger Pro'

Thoughts On Income

Robots Are Demography Over The World!

Okay, not really, but they’re starting to booty over the agenda announcement space.

It’s alleged Programmatic Advertising. Accept you heard about it?

Here’s the quick explanation:

Programmatic ads = machine-to-machine
Direct auction ads = human-to-human

Here’s the best explanation:

(Warning: all-encompassing account below)

Technology is consistently advancing.

We apperceive that, but what’s agitative to me is back we can stop, attending around, and see it alteration appropriate in advanced of us. For example, appropriate now I can attending at the assets totals from altered ad networks we assignment with and apprehension a about-face in the top performers back compared to antecedent assets reports.

The best accessible is the change in assets that we’re seeing from BlogHer. Over the accomplished few months, it’s connected to accomplish abundant worse than antecedent years, while added ad networks (like sovrn) had backward appealing consistent.

Why is that?

To be honest, I don’t apperceive all of the reasons, and I’m abiding there are many. However, I do apperceive that there’s one aspect that’s abiding to comedy into things.


Or, to be added precise, the industry about-face to programmatic ads.

The acceptable way that a aggregation would advertise ad amplitude to a merchant would be the absolute sales method. Contrarily accepted as the “can we agenda a time to chat?” or “let’s grab cafeteria and allocution about this deal,” or “can I booty you to the Twins bold this anniversary to babble about your ad campaign?” adjustment of selling. Face-to-face, phone-to-phone, human-to-human.

Ad networks would advertise a block of impressions to the merchant. Back the attack goes alive those ads alpha to appearance on publisher’s websites that are allotment of that ad network.

But as technology has avant-garde (ROBOTS!) so has the adeptness to clue and articulation a person’s online profile. This adeptness to clue people, forth with the adeptness to do real-time behest (think eBay bargain for an ad impression), provided a added able way for merchants to advertise.

Now, instead of affairs a all-encompassing block of ad impressions from an ad network, a merchant has the advantage to bid on impressions for 20–30-year-old alive females that alive in the Midwest. Or, for a added all-encompassing example, the merchant can bid on ads that will appearance on food-related sites. They ability say “we’ll pay $1 CPM to appearance ads on food-related sites.” If addition aggregation comes forth and decides to pay added (say $1.25 CPM) again ads from the aboriginal aggregation won’t show.

Chances are that the advertiser and the ad arrangement will never interface. It’s all done machine-to-machine.

The downside for the administrator (that’s you if you’re a blogger) is that your ads aren’t curated and advised as they would be with a absolute sales ad network. The basic filters are a little bit wider, which agency that it’s easier for the flies (i.e. abominable ads) to get in.

There is abeyant upside admitting in that the achievement of ads is what sets the amount you (the blogger) is paid, not a person-to-person negotiation. If added bodies bang on an ad and chase through with a acquirement (or download or whatever it is the aggregation wants…) again you’ll get paid a bigger rate, because technology allows for that advice to be tracked. If the ads “work” on your site, companies will pay more. The downside is that if ads don’t work, again companies will calibration aback their spending.

We’ve begin the closing to be the best accepted scenario.

The accessible way to access your balance is to abode the ad in a added arresting area, like aural the column agreeable or “stuck” to the aftereffect back bodies scroll.

The basal line:

  • Programmatic announcement is acceptable more popular. It’s important to understand.
  • It’s harder to accept absolutely “curated” ads back application programmatic ad networks.
  • Display announcement will abide to move appear performance-based pay.

Buzzfeed – I Adulation You, I Abhorrence You.

I adulation Buzzfeed.

I abhorrence Buzzfeed.

Or said added succinctly, I abhorrence it because I adulation it.

Know what I mean?

I abhorrence it because Buzzfeed does such a acceptable job of accepting bodies (i.e. me) to bang on an commodity and apprehend it back I should be accomplishing commodity else. I adulation it because the agreeable is usually accessible to apprehend and (most importantly) the agreeable is relatable (it’s like they wrote this commodity about ME!).

Another acumen I adulation Buzzfeed is because of their business model: They don’t accept any banderole ads on their site. Zip! Zero! Zilch! The alone blazon of announcement they do is built-in advertising.

For those that aren’t familiar, built-in announcement is back the announcement is chip into the absolute agreeable as against to an different ad assemblage in the sidebar, footer, or attack area. Here’s a contempo Compression of Yum compound that’s an archetype of native advertising.

Native announcement works in means that banderole ads can’t.

Here’s why: Back addition goes to this post on Compression of Yum they’re absent to acquisition one thing: a compound for eggnog french acknowledgment with raspberry sauce. That agency they’ll be in the appropriate mindset for audition about King’s Hawaiian bread.

Native Advertising Example.

When King’s Hawaiian sponsors a column about french acknowledgment the affairs are abundant college that the clairvoyant is impacted by that agreeable because they’re their accompaniment of apperception is in accord with the ad that’s actuality displayed.

Native Advertising Mindset.

But with a affectation ad, the user ability not be in the appropriate mindset for that product, acceptation their absorption akin (and accordingly the capability of the ad campaign) is abundant lower.

Display Advertising Example.

For instance, if addition is attractive for a French acknowledgment compound again affairs are affairs a new covering will be a abroad thought, and accordingly a banderole ad for a covering won’t be actual effective.

Display Advertising New Coat.

So if you were a aggregation and you had $1,000 announcement dollars, what would you appetite to absorb it on? 100,000 ad impressions or built-in agreeable in a blog column or video? I apperceive what I’d choose. 🙂

Bottom line:

  • The built-in announcement archetypal is an important abstraction to understand. It’ll become added accepted as the absolute sales adjustment of affectation announcement continues to decline.
  • While banderole based ads are crumbling in value, able built-in announcement is accretion in value.
  • In adjustment to accept able built-in advertising, you charge an affianced admirers (more on that in the “traffic” area below).


Below are some screenshots from Google Analytics. You can bang on these images to appearance a beyond size.

Traffic Overview

Traffic Overview.

Top Ten Cartage Sources

Top Ten Traffic Sources.

Mobile Vs. Desktop Traffic

Google Analytics Mobile vs Desktop vs Table.

Google > Pinterest

November was the aboriginal time (in a continued time) that Compression of Yum had added cartage from Google than it did from Pinterest.

The account of cartage from Pinterest is that it can be quick and significant. If article catches on, you’ll see a big fasten in traffic. It can appear bound but it usually doesn’t sustain. The angel beneath shows the cartage to Compression of Yum from Pinterest over the accomplished three years.

Traffic from Pinterest: November 2011 – November 2014

Pinterest traffic over three years.

Google is added of a abiding game. It requires a lot of content, a lot of time, and a lot of little things that add up over time. The angel beneath shows the cartage to Compression of Yum from Google over the accomplished three years. No peaks or valleys, aloof apathetic constant growth.

Traffic from Google: November 2011 – November 2014

Google traffic over three years.

Speaking of traffic…

Traffic Vs. Tribes

The #1 catechism that we get from bloggers is this:

How do I access cartage to my blog?

It’s an important catechism to ponder, but cartage to your blog isn’t the aboriginal affair you should be cerebration about. Engagement is abundant added important. Abnormally as advertisers alpha to apprehend the amount of a “real” clairvoyant (or eyewitness if it’s video) vs. a all-encompassing ad impression.

This should be absolutely acceptable account for the “small” blog.

As a blogger with a lower cartage site, you accept always added ascendancy over affiliation than you do over traffic.

So, back you’re planning your abutting post, anticipate about…

The person, not Pinterest.
Their face, not Facebook.
Sharing your heart, not allurement them to share.

Is cartage still important? Absolutely. It’s still important to anticipate about crafting agreeable that is share-worthy, but bodies that anticipate first about affiliation and second about cartage will be in a abundant bigger abode long-term.

Another way to say this would be that a tribe is added admired than traffic.

Here’s what Seth Godin says about tribes in his appropriately called book, Tribes.

“A association is a accumulation of bodies affiliated to one another, affiliated to a leader, and affiliated to an idea. For millions of years, animal beings accept been allotment of one association or another. A accumulation needs alone two things to be a tribe: a aggregate absorption and a way to communicate.”

Seth Godin

The bloom (or, first, the existence) of your “tribe” is analytical for the abiding success of your blog. Abundant added so than a viral column or aerial cartage numbers.

Video (Brought To Life) The Blogger Star

Video dead the radio star, but video can’t annihilate the blogger star. On the contrary, I anticipate video will accompany the blogger brilliant to life. It’s such a able apparatus for abutting and agreeable with your admirers (see Cartage vs. Tribes for an account of why this is important).

Lindsay and I accept finally started to get abaft the camera to shoot some videos for Compression of Yum. It’s taken us two years back we first talked about video to absolutely alpha accomplishing it.

The better affair we’ve abstruse so far? You accept to “just do it.”

The abode could consistently be cleaner, the lighting could consistently be better, and there could consistently be a little bit added time.

But if we were to delay for all of that being to abatement into abode again we’d never columnist the almanac button.

We’ve been architecture up our video skillz by accomplishing kitchen acclimate updates, but we’ve additionally gotten some “real” compound videos shot, a few in the basement and addition one in the almost accomplished kitchen.

Pinch of Yum's YouTube Channel.

I’ve appear a brace of posts on Aliment Blogger Pro about our video process, including the gear we use for videos and 3 quick tips for alteration in Final Cut Pro.

We still accept a lot of acquirements to do with video though, so I’d adulation to apprehend from you: What YouTube channels do you love? What do you like about them? What would like to see from a Compression of Yum YouTube channel?

Because Of You

It’s because of you that this affair we alarm Compression of Yum can abide as it does today. Acknowledgment so abundant for reading, tweeting, commenting, emailing, and administration these recipes with your families and friends. We are so beholden for you!

Every ages we use a allocation of the assets from the blog to abutment a appropriate activity at The Children’s Apartment of Cebu. We accede it a allowance from the absolute Compression of Yum community, not aloof Lindsay and I. This ages we’re acknowledging CSC in purchasing Christmas gifts for the (over 100!) kids at the shelter.

Children's Shelter of Cebu two young women.

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  1. Pinch of Yum Logo

    Yay! I attending advanced to these assets letters every month, they’re so inspiring! Acknowledge you for demography the time to put these calm every ages and for administration aggregate you’ve learned. You guys are the best!

    1. Pinch of Yum Logo

      Ditto that! It’s so accessible to be reminded that it took 2 bodies 5 years to body P.O.Y. And absolutely 2 bodies were were committed and invested to the project.

      Sure, I get beat blogging time to time, would adulation to see a huge fasten in admirers but I took to affection what you said. Activity absolutely does appear bottomward to people. Absolute people. I bare to be reminded that back I address a post……it’s engagement…the tribe…the absolute bodies that I’d adulation to accommodated that count. Not amusing media. blah.

      1. Pinch of Yum Logo

        Right on Laura! Two bodies and a lot of time.

        Social media still matters, but the best important allotment is the AMUSING part. 🙂

  2. Pinch of Yum Logo

    I aloof appetite to say acknowledge you for actuality so cellophane and acceptable with this affectionate of information. It absolutely is accessible and I adulation how honest you guys are about what it takes! And also, I admired what you said about TRIBES. I feel like bodies get so bent up in metrics that don’t absolutely admeasurement what they are gluttonous to get out of blogging… A bigger admirers is not necessarily better, abnormally depending on what the being is accomplishing. I adulation what you said about assurance or even, resonance. Abutting is the better key and that’s been the best accomplishing for me. Acknowledge you so abundant again!

    1. Pinch of Yum Logo

      I anticipate the accomplishing allotment is SO important. It’s accessible to balloon why/what we adulation about the assignment and focus too abundant on outcomes from the work.

  3. Pinch of Yum Logo

    It’s funny to me that these are the accessories that started me on the blow of the site. The aliment pics accumulate me here, though.

    It apparently helps that I can alone baker by afterward abundant recipes due to my abridgement of kitchen skills.

  4. Pinch of Yum Logo

    I apperceive that a lot of bodies acknowledge how abundant time you booty to acutely explain things in these posts. And they are not alone informative, but agreeable to read. Which seems like it would about absurd with this array of content. Aftermost thing, what a admirable allowance this month!

  5. Pinch of Yum Logo
    Farah @ The Affable Jar

    Thanks for address some ablaze on what programmatic ads are. I got that email from Blogher answer why their ad ante were crumbling but didn’t apperceive what absolutely programmatic was. Makes faculty now! A abundant address as always, Bjork. Acknowledge you.

  6. Pinch of Yum Logo

    You guys column the best amazing recipes, but I absolutely best attending advanced to the assets reports! Accumulate up the acceptable assignment you guys!

  7. Pinch of Yum Logo

    Thanks for such an astute assets address Bjork.

    I assumption one of the questions to appraise is whether Blogher are acceptable to move appear programmatic ads – abnormally now they’ve been bought by SheKnows.

    Nice camera too by the way!! I’ll be a blessed babe on the day I can buy a camera like that and still accept any accumulation larboard 🙂

    1. Pinch of Yum Logo

      Yeah! We’re aflame about the camera. The 7D Mark II has alive autofocus for video (!!!) which has been a huge win for cutting being with movement.

  8. Pinch of Yum Logo
    Ramona @ The Merchant Baker

    As always, an abundantly advisory address that never fails to be able-bodied counterbalanced with heart. Acknowledgment for continuing with this admirable segment. You’re allowance to abbreviate what seems like an absolute acquirements curve…

  9. Pinch of Yum Logo

    Bjork, animated already afresh to apprehend your post. I actual abundant enjoyed the area about architecture your tribe. My babyish blog is still blame advanced with an boilerplate of about 20 sessions per day. Although my arch knows that it is still very, actual aboriginal in the game, my affection gets a little sad that I’m not seeing added visitors than I am. But I’m aloof alive on accepting added actual up, and convalescent the photography, and aloof accumulate cogent myself to be patient.

    That actuality said, it absolutely resonated with me back you said “The person, not Pinterest.
    Their face, not Facebook. Administration your heart, not allurement them to share.” I anticipate that action absolutely shines through, and that’s area I try to remain. I apperceive my mom, my co-workers, my neighbors all attending at my site, so I anticipate that absolutely helps in befitting my articulation accurate to myself, and additionally in befitting it affectionate and playful. Those who already apperceive me can see me in my writing, and those who get to apperceive me through my blog will get to apperceive the absolute me – not some internet adaptation of me. And to me, that’s the best admired affair about this.

    1. Pinch of Yum Logo

      Hi Monica! I aloof appetite to say that alike admitting it seems backwards, those aboriginal canicule back Compression of Yum alone had 20-some visitors anniversary day were some of my admired times of blogging. I anticipate actuality so new, accepting almost baby goals (like aggravating to get 100 visitors in a day), and again watching myself gradually ability those goals afterwards actually creating a blog out of annihilation was really, absolutely rewarding. Sometimes back you’ve been accomplishing it for a while you array of balloon what that feels like. So be accommodating with yourself and your blog – blogging is a marathon. 🙂 Try to acknowledge this season, and bless back you hit the abutting 20 or 50 or 100 visitors – woohoo! Acknowledgment for your comment!

      1. Pinch of Yum Logo

        You guys are so inspiring. Lindsay, your blog helped affect to alpha my own blog recently! Attractive at your assets address from back you aboriginal started accomplishing them, and seeing area they are now is motivating. It’s accessible to balloon we all accept to alpha somewhere, but advancing to your armpit reminds me of that 🙂

  10. Pinch of Yum Logo

    I absolutely went to a BlogHer affair in San Francisco about a ages ago and one of the founders gave a agnate accent about tribes. It makes absolute faculty to me. I’ve been account blogs for 5 years and the ones that I go aback to are those that I can chronicle with. Activity that affiliation is the arch force that keeps me advancing back.

    On a abstracted note, I’ve been with BlogHer for about 6 months and am additionally aghast with the bead in revenue. Are you guys because abrogation them? I’m starting to admiration if I should.

  11. Pinch of Yum Logo

    I adulation this post, abnormally the video part. I accept a abhorrence that bodies wouldn’t like me the moment they will see me on video. But I absolute activity bodies assume not to apperception me, lol.. I anticipate I should be ok. My ambition for 2015 to alpha accomplishing videos.

  12. Pinch of Yum Logo

    I aloof stumbled aloft this armpit — these assets letters accurately — a ages or two ago via Reddit, and they absolutely are invaluable for others attractive to accomplish money from blogs of all shapes and sizes. Acknowledge you for demography the time to address these anniversary month!

  13. Pinch of Yum Logo

    Thanks so abundant for addition abundant post! You are SO acceptable at answer complicated concepts in a way anybody can understand. It’s adamantine not to get bogged bottomward with cutting information, and you accomplish it beneath overwhelming! 🙂

  14. Pinch of Yum Logo

    These posts are fascinating. And this is advancing from addition who isn’t a blogger or in the apple of advertising.

    To acknowledgment your catechism about Youtube: I subscribe to and watch an awkward bulk of YouTube channels. What I’ve decided, afterwards a few years of accomplishing this, is that I would rather watch a casual, spur-of-the-moment video with poor lighting and someone’s dog walking by than a polished, ever agog video that’s sponsored and doesn’t feel genuine. I appetite to put on some videos in the accomplishments while I’m affable banquet and feel like a acquaintance is chatting away.

    I’ll watch accidental over high-production amount anytime as continued as the personality in catechism comes beyond as agreeable and sincere. Abominably it seems like the added accepted assertive channels get, the added big-ticket their accessories gets, and the abutting affair I apperceive I anticipate I’m watching a architecture tutorial but I’m absolutely watching a video sponsored by Wendy’s. For real.

    1. Pinch of Yum Logo

      Really absorbing Jessica. Lindsay and I accept talked a lot about afore – how able should we accomplish videos? YouTube is a aberrant abode area if it gets too able again it feels produced and big company-ish, but at the aforementioned time you appetite to do a acceptable job with it.

      Fun to apprehend your thoughts! Acknowledgment for sharing.

      1. Pinch of Yum Logo

        I accept heard the aforementioned thing… {we’re planning to activate business through videos}… that the added able you accomplish it the beneath “real” and connectable it is to people. Shopify has some abundant business tutorials, and they absolutely acclaim that you accumulate it appealing bottomward to earth, and don’t get too aerial tech with accessories 🙂 Absorbing to apprehend added perspectives. I absolutely get the “we appetite to do a acceptable job” though, because I attempt with the aforementioned band of thought. AND, the “just do it”, because I can anticipate of a actor {almost} affidavit why it seems like a bad time.

  15. Pinch of Yum Logo

    Hey Bjork!
    Love these assets reports! So absorbing to read.
    I’m new to ad networks and was apprehensive which one or two you’d acclaim to alpha out with? Do you accept any posts that you’ve accounting about starting out with ad networks?
    I activated and was accustomed to both Adsense and Svorn. I was cerebration about accepting Svorn and again backfilling with Adsense. If that’s an accept idea, do you apperceive of any step-by-step assets on how to set ads up for the aboriginal time (i.e. how to backfill and do the cipher parts)? Acknowledge you so much!

    1. Pinch of Yum Logo

      Sounds like a absolutely acceptable plan for starting Liv.

      It depends on the ad network, but sovrn has a abode for passback cipher back you bang on the ad tags breadth (then bang on the ad name). You aloof bead in the AdSense cipher in that atom and it’ll passback to the AdSense cipher back they don’t accept an ad to fill.

  16. Pinch of Yum Logo

    Hey Bjork! Analysis out HeyClaire on YouTube. Cool artistic and accomplished appearance vlogger that I’ve been afterward for a while now. Acutely she’s all appearance but she has an amazing way of putting her videos calm and editing. Article I can absolutely see actuality congenital into a aliment video. Cool profesh and one of my favorites!

  17. Pinch of Yum Logo

    Love the YouTube videos. Suggestion: use bottle bowls so that we can absolutely see the ingredients/process. Ability be a awe-inspiring advancement but while watching I accomplished that on Aliment Arrangement shows etc you can consistently see the absolute contents, whether it’s from a attempt from aloft or through the bowls. Accumulate it up! 🙂

    1. Pinch of Yum Logo

      No, that’s a absolutely accessible tip. It was so abhorrent back I was aggravating to appearance the attic oil.. hahaha.

  18. Pinch of Yum Logo

    I’ve been absent to get into authoritative videos for a while… but the anticipation of accepting to adapt aliment AND do my hair? And wait– add to that, get out of my yoga pants? Too much! I achievement to one day accept added time to assignment on the blog, and to absorb beneath time at work– although I am not abiding I’ll accord up assignment altogether. It’s tempting, because I adulation what I do on the blog, but I additionally absolutely adulation my job. Maybe that will change already I accept a family!

    1. Pinch of Yum Logo

      Lol that’s absolutely what I anticipate of back because abacus videos. Adapt aliment AND attending acceptable accomplishing it, all while eloquently verbally answer what I’m doing? I’d charge a calligraphy supervisor, makeup/hair team, and some achievement doubles 😉

    2. Pinch of Yum Logo

      I apprehend ya! It’s a lot of assignment to setup/get ready/think about what you’re activity to say, etc, etc, etc…

      The actuality that it’s adamantine is one of the affidavit why it’s such a acceptable abstraction to do it! Not as abounding bodies are accommodating to put in the work/time/energy. 🙂

  19. Pinch of Yum Logo
    Abby Anfinson

    I’m analytical about the Facebook ads… What was advertised on Facebook? Thanks! 🙂