Bjork here, blockage in for my account cartage and assets report. It’s acceptable to be back. I absent you guys.
Lindsay and I accept been accomplishing these account letters for about three years now – our first assets report was appear in September of 2011. We started publishing these letters because we anticipation added bloggers ability accept agnate questions to the ones that we had (and abide to have).
- How do I body traffic?
- How do I get comments on posts?
- What’s the best important affair to focus on?
- How do I actualize an income?
- What’s the airspeed acceleration of an unladen swallow?
Our circadian Compression of Yum activity includes a lot of acquirements and experimenting to try and appear up with answers to questions like these (still alive on #5).
While we’ve appear up with some answers, we haven’t appear up with the answers, so every ages I appear aback and address on what we’ve learned. We allocution about what works, what doesn’t work, what we’re alive on, and what we ambition was alive better.
Before I allocution about what’s alive (and what’s not) this month, I capital to abode one of the best accepted questions we get from readers and added bloggers.
What Does It Booty To Acquire An Assets From Your Blog?
If I had to say one affair I’d say grit. Dust is the allotment abysmal bottomward central of you that helps you advance through back you’d rather be accomplishing article else.
Definition of dust taken from the all-knowing Wikipedia.com.
Do you apperceive acknowledged bloggers? Affairs are really acceptable that they’ve appear a lot of absolutely acceptable content. Affairs are additionally acceptable that they haven’t consistently been aflame about creating that content. Dust helps you angular into the assignment and get it done back you don’t feel like it.
In added words, adamantine assignment pays off.
If I had to say two things, I would say dust and luck. Actuality at the appropriate abode at the appropriate time and accepting noticed by the appropriate people. But apperceive this: the multiplier of luck is grit.
The Beatles were advantageous to be apparent by Brian Epstein, the administrator that helped to arrange their acceleration to common fame. But they had additionally played bags of hours of music calm afore they were famous. Anniversary afterwards week, night afterwards night, tiny bar afterwards tiny bar. The Beatles’ dust (hard work) served as a multiplier for that “lucky” analysis by Brian Epstein.
In added words, the harder you assignment the luckier you are.
If I had to say three things it would be grit, luck, and the admiration to always improve. What did The Beatles do afterwards they had their aboriginal huge hit? They connected autograph music, arena shows, and crafting their skillz (intentional use of “z”).
If you abide to assignment adamantine (grit) again you ability anytime get your breach (luck). But if you stop there you’ll be a one-hit-wonder. If you accept a admiration to always advance again you’ll be able bifold bottomward on your antecedent successes instead of endlessly to adore them.
In added words, don’t blow on your laurels.
So what does it takes to acquire an assets from your blog? Grit, luck, and the admiration to always improve.
**Bjork accomplish bottomward from his soapbox.**
With that in mind, let’s booty a attending at the numbers for May.
A quick note: Some of the links beneath are associate links. All of the articles listed beneath are articles and casework we’ve acclimated before. If you accept any questions about any of the assets or costs you can leave a animadversion and I’ll do my best to reply.
- BlogHer (now SheKnows) – $5,214.53
- sovrn (formerly Lijit) – $4,915.05
- Bluehost – $4,830 –> this assets comes from a folio area we appearance bodies how to alpha a aliment blog in three accessible steps.
- Tasty Aliment Photography – $4,344.47
- Everyday Advantageous eCookbook – $2,586.25
- Ziplist – $1,771.39
- Yellow Bang Media – $1,574.90
- Swoop (BlogHer) – $955.83
- Genesis Theme – $834.85
- How to Monetize Your Aliment Blog eBook – $765.00
- Google AdSense – $638.68
- The Buttery Cauliflower Booze eCookbook – $254.25
- Elegant Themes – $381.50
- Say Media – $234.47
- Thesis Theme – $130.02
- TapIt! – $89.48
- Gourmet Ads – $66.70
- AWeber – $10.40
Total Income: $29,597.77
- Support Agents – $1,640.07
- eBook Affiliates – $1,229.36
- Conference/Class Fee – $600.00
- Food Expenses- $497.88
- Amazon S3 and Cloudfront – $472.85
- Design Assignment – $450.00
- PayPal Transaction Allotment – $415.91
- Media Temple (Hosting) – $350.00
- RightBanners – $126.00
- Media Temple Access – $79.00
- LeadPages – $67.00
- Adobe Artistic Billow – $53.55
- MailChimp – $45.00
- PayPal Website Payments Pro – $30.00
- ViralTag – $28.00
- Easy Compound Plus – $24.95
- QuickBooks – $21.56
- Stock Files – $20.00
- Time Doctor – $19.98
- E-Junkie – $18.00
- VaultPress – $15.00
- Domain Name Purchase – $10.17
- Google Apps – $5.00
Total Expenses: $6,219.28
Net Profit: $23,378.49
P.S. If you’re absorbed in acquirements added about some of the means that you can monetize a aliment blog, we animate you to download this chargeless ebook, “16 Means to Monetize Your Aliment Blog,” from our sister site, Food Blogger Pro!
Thoughts On Income
Viewability is a appellation that all bloggers should be accustomed with. It’s an announcement appellation that will anon become accepted terminology. My aboriginal appointment with the appellation came from an email beatific from BlogHer that started like this:
“I achievement this agenda finds you well! As you acceptable recall, we’ve been talking about a new announcement accepted alleged Viewability for over a year now. In backward March, the Internet Announcement Agency (IAB) accomplished the definition, and in acknowledgment the absolute announcement industry has apparent a big uptick in appeal for “viewable” ad inventory. I’m autograph to allotment your site’s Viewability allotment and, if necessary, to ask for your actual advice to advance any low-performing ad positions on Compression of Yum.”
I wasn’t actual accustomed with viewability so I did some research. Actuality are the questions I had and the answers I found. Hopefully, these answers advice you accept viewability a bit more.
What is viewability?
Three things: An ad is counted as “viewable” if 50% of the ad assemblage is absolutely loaded and arresting for at atomic 1 additional with no scrolling.
In essence, an ad is advised arresting if addition can absolutely see it and doesn’t bound annal accomplished it.
Why is viewability important?
Brands appetite to accomplish abiding that their ads are absolutely actuality apparent to people. Makes sense, right? If you were advantageous $5.00 for every 1,000 impressions of an ad you’d appetite to apperceive that bodies were absolutely seeing those ad impressions that you were advantageous for.
The bad account for brands application affectation announcement is that best affectation ads (54%!) aren’t absolutely actuality apparent to visitors. The ads ability be loading but they’re either (1) beneath the agreeable and the visitors never scrolls bottomward or (2) aloft the agreeable and the ad cipher didn’t amount bound abundant afore the company circling down.
Thus the charge for tracking viewability.
Viewability gives advertisers an accessible to accept metric that shows how generally their ad is absolutely viewed.
What does this beggarly for my blog?
The better affair to be acquainted of is the alpha of an industry about-face abroad from the agreement “above the fold” and “below the fold.” While these agreement will abide to accept meaning, their acceptation will achromatize as the accent of viewability increases.
This is accident because websites no best accept a constant “fold.”
Here’s an example. If you’re account this on your desktop computer, go aback to the actual top of this column and again grab the bend of the window and move it aback and alternating (left to right). Do you see how the agreeable accouterment and adjusts? That’s because Compression of Yum is adaptable responsive. Abounding sites are starting to use this blazon of architecture to acquiesce for accessible account on assorted types of screens and devices.
When the window gets to a assertive width, the aftereffect moves beneath the capital agreeable area. The aftereffect is usually aloft the fold, but back the awning is baby abundant it moves to beneath the fold.
We can no best say an ad is either aloft the bend or beneath the fold. Why? Because it depends on what blazon of accessory addition is using.
While the agreement aloft the bend and beneath the bend can still be used, they won’t backpack as abundant acceptation in the announcement industry. This agency that advertisers will alpha requesting assertive viewability percentages as against to requesting an ad to be placed aloft the fold.
But I anticipation advertisers appetite ads that are aloft the fold?
At the core, advertisers appetite ads that are seen. It doesn’t amount to them area those ads appearance up, as continued as bodies absolutely see them.
In the past, companies weren’t accustomed to use viewability metrics because the big wig ad regulator bodies said that the accessible technology wasn’t acceptable abundant to clue viewability. That’s why we had to use agreement like aloft the bend and beneath the fold.
But the big wig ad regulator bodies recently announced that they anticipate viewability technology is acceptable abundant to use, so it’s now accept for the announcement industry to clue viewability and crave assertive percentages. This agency that bloggers (like you) are starting to apprehend about it and are actuality asked to advance your ad’s viewability.
What was Compression of Yum’s viewability percentage?
BlogHer aggregate the viewability allotment that we were currently accepting on Compression of Yum, which at the time of the email was 21.95%.
Yoiks! That’s absolutely low.
What’s the accord with that?
It’s boxy to say for sure, but I anticipate the affair has to do with two things:
1. Our BlogHer ads are aloft the fold.
It acclimated to be a claim for our BlogHer ads be aloft the fold, but with the contempo viewability changes, it is now absolutely a disadvantage. It’s a disadvantage because of how we use photos in our blog posts.
Having a big photo at the alpha of a column agency that bodies are added acceptable to bound annal bottomward to the accounting content, area they’ll apathetic bottomward their scrolling. The botheration is that back bodies are bound scrolling accomplished the angel they are additionally bound scrolling accomplished our ads.
Remember, aerial viewability is the new aloft the fold.
That’s why the best atom to accept Compression of Yum’s ads isn’t aloft the fold, it’s beside the accounting agreeable (not beside the images). These are the areas area bodies are best acceptable to apathetic bottomward continued abundant for the ad consequence to be counted as “viewable.”
2. Compression of Yum is adaptable responsive.
Most bodies appointment Compression of Yum on a adaptable accessory like an iPhone or iPad. As we discussed before, the adaptable acknowledging architecture on Compression of Yum moves the aftereffect bottomward to the actual basal of the site. This agency that ads accept absolutely low afterimage back addition visits Compression of Yum on a adaptable device.
In adjustment to access our viewability percentage, we could do two things.
- Show ads aural the agreeable on adaptable devices.
- Hide the ads on adaptable accessories so it’s not counted adjoin our viewability percentage.
We’ll best acceptable be affective advanced with #2, but we’re not as abiding about #1.
Anything abroad you’d like to add to the chat about arresting ads? Do you anticipate it’s a acceptable change? Accept you heard from added ad networks that are allurement you to accomplish changes?
Mobile Ads For The Win (Or Not)
We did a analysis run with a mobile-specific ad aggregation alleged TapIt! (the assertion point is allotment of the name, I’m not aggravating to accurate any action about it).
We had a baby banderole that ran on the basal of iPhones and iPads. All-embracing the ads performed poorly. It wasn’t account it for us to run these ads because how abounding impressions we bare in adjustment to actualize a appropriate income.
We angry off TapIt! and angry BlogHer adaptable footer ads aback on.
Has anyone had a acceptable acquaintance with adaptable ad companies? I’d adulation to apprehend what others accept to say about this.
Additional Announcement Companies
We’ve added a few advertisers into the mix and I capital to address aback on those.
We’re application Say Media as a second-tier advertiser on Compression of Yum (coming in afterwards sovrn). The CPM has been advancing in a bit aloft $1.00 and the ample amount is a low 10%. Afterwards that, we’re application Gourmet Ads, which has about 100% ample with a CPM of $0.43.
We’re continuing to use Chicken Bang Media in a 300×250 aftereffect ad unit. The CPM is about $1 with a ample amount of 100% (which is great!). The affair we’ve had with YellowHammer so far is that the CPM drops absolutely low back we use it as passback, so we’ve had to accumulate it in as a stand-alone ad unit.
Note: If you’d like to apprentice added about how announcement works I’d advance account Kiersten Frase’s eBook, How to Monetize Your Aliment Blog (affiliate link). She does a abundant job answer the basics of application ad networks and gives suggestions for some networks to alpha with.
RPM stands for folio acquirement per thousand impressions. Or, in added words, RPM shows you the boilerplate acquirement you acquire from every 1,000 folio angle on your blog. Beneath is the RPM that we had for Compression of Yum in the ages of May.
If you appetite to apprentice added about RPM (and some added important announcement terms) again be abiding to analysis out this post on Aliment Blogger Pro.
Below are some screenshots from Google Analytics. You can bang on these images to appearance a beyond size.
Top Ten Cartage Sources
Mobile Vs. Desktop Traffic
(these stats go through June 12th)
I afresh set up e-commerce tracking for Compression of Yum, which agency I’m able to see acquirement advice for Compression of Yum products. My jaw alone back I pulled up the adaptable vs. desktop analytics and included e-commerce data.
Do you see the amazing accomplishment in the red box?
The absolute cardinal of purchases fabricated from a adaptable accessory is zero. ZERO! Isn’t that crazy?
It fabricated me apprehend that we charge to change our action for adaptable visitors and about-face our focus from announcement a artefact to announcement email sign-ups.
Email signup is admired because it allows us to abide to acquaint with the company continued afterwards the antecedent interaction. It ability alike be bigger to aloof canyon on the assets we’d acquire on from adaptable ads and absolute all of our focus on accepting bodies to assurance up for the email list.
Affiliate Business and Banderole Ads
One of the means that we drive cartage to our artefact sales pages is through the associate programs that we accept set up for anniversary product. Afterwards ablution Accustomed Advantageous we had a scattering of bodies that were absorbed in signing on to be affiliates but we didn’t yet accept banderole ads created.
I knew that I wouldn’t accept time to accomplish the banners myself so I enlisted the advice of a aggregation alleged RightBanners. We’ve acclimated them a few times afore and the action has consistently been absolutely smooth.
I afresh wrote a column on Aliment Blogger Pro alleged the best blazon of associate marketing: what it is and why you charge to do it. I allocution about how we use associate programs on Compression of Yum and how creating your own associate affairs could advice you access your income, alike if you don’t accept a ton of cartage to your blog. It’s an important abstraction to accept so I’d animate you to analysis it out.
Broken RSS Feed
There were a brace of canicule in May area the Compression of Yum RSS email didn’t go out through MailChimp. I didn’t bolt it, but we had a brace of readers that were affectionate abundant to let us apperceive that they didn’t get an email that day.
After some troubleshooting and head-scratching, I absitively to ability out to MailChimp abutment to see if they could action any added insight. They acicular me to a quality affirmation apparatus from W3C that validates your RSS augment and makes abiding there aren’t any errors. Afterwards active in the Compression of Yum RSS I begin that the augment was burst because of some cipher that had been agitated over from a asperous abstract that I had accounting offline and again affected into WordPress (last month’s assets report, actually).
This is a abundant archetype of the point I fabricated in last month’s report about advantageous for a account (like MailChimp) against application a chargeless artefact (like Feedburner). If not for the abutment aggregation I would accept been larboard troubleshooting on my own, which apparently would accept eaten up a acceptable allocation of my day.
Because Of You
It’s absolutely true. It’s because of you (yes, you!) that this affair we alarm Compression of Yum can abide as it does today. Acknowledgment so abundant for reading, tweeting, commenting, emailing, and administration these recipes with your families and friends. We adulation audition from you!
We’re application a allocation of this month’s assets from Compression of Yum to abutment one of the appropriate projects at the Children’s Apartment of Cebu, an absurd abode in the Philippines area Lindsay and I lived and formed for a year.
This ages we’re acknowledging the Children’s Apartment of Cebu by purchasing some algebraic books so that the kids can accept new actual for academy abutting year. You can apprentice added about CSC’s appropriate projects by visiting this page on their website.