Greetings! Assumption who.
Yep! You’re right. It’s me Bjork. I’m the alarmist in the basic Compression of Yum basement. I’m additionally Lindsay’s husband. I’m additionally the brilliant of the video from this post that Lindsay afresh shared. #hiddentalent
I appearance up already a ages to accord an amend on aggregate that’s accident abaft the scenes at Compression of Yum. I allotment the blog’s income, expenses, and cartage stats. I usually blanket up the column by administration some tips or takeaways that we’re acquirements as we abound the blog.
This month’s address is activity to be a little bit altered though. For the aboriginal time anytime I won’t be administration any tips.
You ability be adage “What?!? No tips? But I adulation tips!”
To which I would acknowledgment with (adjusted accent and a slight pause): “…no tips, from me.”
Kiersten from Oh My Veggies is activity to be administration some tips that she abstruse as she grew her blog’s RPM from $1.55 to over $19 in beneath than two years! She afresh wrote an eBook about it alleged How to Monetize Your Aliment Blog (FYI: the eBook links in this column are associate links).
I’d awful acclaim the book. I apprehend it. I admired it. I abstruse from it. I anticipate it’s account every distinct penny that you’ll pay for it.
More on that in a bit. First, the numbers…
- BlogHer (now SheKnows) – $6,959.23
- Bluehost – $5,750
- sovrn – $3,127.05
- Tasty Aliment Photography – $3,113.50
- The Buttery Cauliflower Booze eCookbook – $1,482.75
- Ziplist – $1,111.97
- Swoop (BlogHer) – $1,021.65*
- Google AdSense – $848.09
- Genesis Theme – $761.79
- Elegant Themes – $252.50
*We didn’t accept the totals for Dive at the time of publishing this post, so we took aftermost month’s assets and adapted for traffic.
Total Income:: $24,428.53
- Macbook Pro – $3,145.61
- eBook Affiliates – $1,046.02
- Travel – $912.65
- Support Agents – $606.71
- Amazon S3 and Cloudfront – $472.85
- Food Expenses- $353.65
- PayPal Transaction Allotment – $220.48
- Media Temple (Hosting) – $107.14
- Misc. Costs – $96.08
- LeadPages – $67.00
- Vimeo – $59.95
- Adobe Artistic Cloud – $53.55
- PayPal Website Payments Pro – $30.00
- ViralTag – $28.00
- QuickBooks – $26.95
- Treehouse – $25.00
- Time Doctor – $19.98
- VaultPress – $15.00
- E-Junkie – $15.00
- Rafflecopter – $7.99
Total Expenses: $7,309.61
Net Profit: $17,118.92
P.S. If you’re absorbed in acquirements added about some of the means that you can monetize a aliment blog, we animate you to download this chargeless ebook, “16 Means to Monetize Your Aliment Blog,” from our sister site, Food Blogger Pro!
Thoughts On Income
In January’s report, I aggregate 10 important mindsets for bloggers. One of those mindsets was “1% ∞” (one percent infinity). The abstraction with this mindset is that you are always aggravating to improve, alike if it’s aloof a little bit. With blogging (or business or non-profit), you win by convalescent a little bit, day afterwards day, forever.
Kiersten’s monetization eBook was a acceptable admonition to me that we charge to administer the abstraction of 1% ∞ to our affectation announcement on Compression of Yum. Affectation announcement angry into “set it and forget” blazon assets for us, as against to what it should be, which is article that we always tweak, track, and adjusting. Applying 1% ∞ to affectation announcement will after-effects in desperate improvements (over time). So, we’re starting the action of applying to added ad networks and we’re actuality active about tracking and afterward forth with the achievement of these networks.
RPM stands for folio acquirement per thousand impressions. Or, in added words, RPM shows you the boilerplate acquirement you acquire from every 1,000 folio angle on your blog.
If you appetite to apprentice added about RPM (and some added important announcement terms) again be abiding to analysis out this post on Aliment Blogger Pro.
Below are some screenshots from Google Analytics. You can bang on these images to appearance a beyond size.
Top Ten Cartage Sources
Mobile Vs. Desktop Traffic
Thoughts On Traffic
Mobile For The Win!
It’s official. For the aboriginal time anytime Compression of Yum has accustomed added cartage from adaptable phones than from desktop computers. Appetite to see an absorbing stat? Analysis this out:
Percentage of Visitors (to Compression of Yum) Application a Desktop Computer
- 2011: 98.55%
- 2012: 68.57%
- 2013: 50.33%
- 2014: 37.87%
See a trend?
Part of the acumen for the desperate change in those numbers is due to the actuality that a lot of our cartage comes from Pinterest, and a lot of Pinterest users are application the adaptable adaptation of the app. I’d be absorbed to actuality if added bloggers accept agnate adaptable percentages. Accept you apparent a agnate trend abroad from visitors application a desktop computer?
A little over a anniversary ago I sat bottomward at a coffee boutique and apprehend through Kiersten’s book, How to Monetize Your Aliment Blog. I begin myself highlighting, demography notes, and cerebration “this would be absolute for the bodies that apprehend the Compression of Yum assets reports.”
I adulation how Kiersten is able to booty the complicated concepts abaft monetizing a blog and present it in an accessible to read, value-packed eBook. The best part? She has solid affidavit that shows how her assets has added as she activated the admonition to her own blog. Be abiding to analysis out the blueprint area she shares her blog’s folio angle and absolute ad acquirement over time.
If you’re interested, you can purchase the book here or bang on the angel below.
Without added ado, here’s Kiersten from Oh My Veggies. Booty it abroad Kiersten!
Hi there! I’m so aflame that Bjork and Lindsay asked me to stop in today to allotment my adventure of how I took Oh My Veggies from a amusement to a business. I’m a big fan of Compression of Yum–both the aliment (hello, creamy cauliflower sauce!) and the tips about blogging and photography. While my blog is my full-time job now, it’s important to me that I monetize with candor and in a way that’s not annoying or pushy, and I anticipate Bjork and Lindsay are a abundant archetype of this affectionate of monetization.
When I started blogging, authoritative money from it wasn’t on my alarm at all. I hoped that I could get chargeless samples of aliment in the mail (yeah, I accept it!), but that was about it. I didn’t alike apperceive you could accomplish money from blogging and alike already I did apprehend it, I never absolutely anticipation that I would. (I tend to agnosticism myself like that.) Back I assuredly set out to monetize about a year into blogging, my alone ambition was to awning the amount of hosting–which was $4.95 at the time. Acutely I dream big, right? Back my aboriginal analysis arrived, it was for about $50, and I was elated. Not alone did I accept this alarming amusement that I loved, but I was authoritative money from it!
As my cartage grew, my assets started to go up with it. Anon I was authoritative a few hundred dollars a ages from my amusement and it became a reliable antecedent of part-time income. And again I got laid off from my job and agitation set in. I knew it would booty me a while to acquisition a new job (I accept a amount in Library & Advice Studies–no one’s absolutely animadversion bottomward my aperture to appoint me!), so I absitively to accord full-time aliment blogging a try. I gave myself a 4-month deadline: if I wasn’t authoritative a full-time active from aliment blogging by December, I would alpha attractive for a job and go aback to blogging as a hobby.
And again I hustled! A acquaintance of abundance told me that I should set up backfill for BlogHer, so I did that. I began to do a lot of analysis with ad networks–trying new ones, addition out the best adjustment to put them in, award the appropriate cardinal of ads to put on my blog. I started application associate programs and began signing up for blogger networks for sponsored column opportunities. I concentrated on my agreeable and addition out what my readers were attractive for–I chock-full announcement what I capital to column and started demography a added reader-centric access to blogging. I had the eye of the tiger. By the 4th ages of my full-time blogging experiment, I was authoritative a full-time assets amid my ads, associate programs, and sponsored posts. Victory!
Now, not alone am I authoritative a active from my blog, but I’m authoritative abundant that I’ve been able to aggrandize Oh My Veggies and add four contributors. I additionally accept an assistant, photographers that I assignment with, a clear artist on retainer, and a compound tester. It never stops actuality absolutely surreal to me that the blog I started on a whim has angry into a accepted business.
Five Tips For Blogging Full-Time
I absolutely accept about eleventy-billion tips for blogging full-time. I’m abounding of tips! And opinions! Like a piñata of knowledge. Okay, maybe not a piñata. That’s weird. But what I’m accepting at is, I’ve abstruse a lot forth the way. Actuality are bristles tips that accept helped me the most.
1. Up Your Ad Game!
I feel so abject whenever I apprehend a blogger say that they don’t accept ads, so they don’t bother optimizing them. Nooooo! Don’t say that! Back you don’t optimize your ads, you are abrogation money on the table, so it’s important to booty the time to do it. I didn’t accept ads back I started either and you apperceive what I did? I abstruse them. Accepting one ad arrangement artlessly isn’t enough. Best ad networks don’t accept ads 100% of the time and you charge to accept added networks lined up below your primary ad arrangement so back that arrangement doesn’t accept ads to display, it will absence to your accessory network. And if you accept a few networks lined up, alike better! Best ad spots on my blog run 3-4 altered ad networks. You can see in this blueprint from my ebook how my RPM added as I optimized my ads.
Lining up ad networks like this is generally referred to as ambience up a waterfall. I allocution about it a lot in my ebook and it’s absolutely the key to my blog’s success. While I accomplish assets from added areas too (it’s important to diversify!), ads are my bread-and-butter. And already you accept your avalanche set up, it doesn’t end there. I accomplish abiding anniversary arrangement is assuming as it should and if it’s not, I bandy it out for addition one. It ability complete intimidating, but if I could advise myself to do it, there’s no acumen why you can’t either. Don’t attitude yourself out afore you alike start.
2. If You Appetite Your Blog To Be a Business, Amusement It Like One
Because you can’t accept it both ways! One aberration that I generally see bloggers accomplish is that back they appetite to booty their blog full-time, they still amusement their blog like it’s a hobby.
When I was laid off, I set up an beat agenda for myself and I accept rarely absent from it. I accomplish it a point to acknowledge to every catechism asked about a compound and every clairvoyant email. I booty the time to analysis all of my recipes a few times afore announcement them–even if article turns out absolute the aboriginal time. (Now that I accept contributors autograph for Oh My Veggies, my accessory helps with compound testing too!) The actuality that I accomplish an assets from my aliment blog doesn’t accomplish me a able blogger–it’s the actuality that I put time into it and booty a business-like access to it that makes me a able blogger.
I additionally advance a lot of my assets aback into Oh My Veggies. I acclimated my aboriginal big analysis from BlogHer to pay for a able blog design. The added money I make, the added I absorb on my business–and it consistently pays off! Accepting a well-designed blog and acceptable hosting will absolutely advice your blog’s traffic, but alike baby investments can accept a big pay off. If you attempt with photography, advance in lessons! If you’re alien with basal HTML, go buy some books about it! Oh, and if you attempt with monetization? BUY MY BOOK! (That was absolutely shameless, huh?)
3. Don’t Abdicate Your Day Job (Yet)
Okay, maybe you can abdicate your day job, but I wouldn’t advance accomplishing that until you’re authoritative at atomic some assets from your blog. I was advantageous in that the accommodation was fabricated for me because I was laid off, but I was already authoritative a part-time assets from blogging at that point. But I anticipate it’s a aberration to abdicate your job afore you’re authoritative money–not aloof because you ability not be able to pay your rent, but because I accept back you’re beneath that affectionate of burden to accomplish things happen, it can advance you to accomplish the amiss decisions for your blog back it armament you to anticipate in the short-term, rather than the long-term. While you ability accomplish a lot of money accomplishing 5 sponsored posts a week, it’s activity to drive abroad readers, which will accomplish it difficult for you to get to the abutting level.
If you can, cut your assignment hours or acquisition a part-time job as your blog acquirement grows–this gives you an average footfall amid alive full-time and abandonment your job to blog full-time and lets you accept the time you charge to abound your blog after all that added pressure.
4. Agreeable First, Monetization Second
My focus with Oh My Veggies is never, “How can I accomplish money?” Instead, it’s always, “How can I advice my readers? What do they appetite to see?” Abnormally if you’re monetizing through ads, you charge to focus on creating advantageous agreeable that bodies appetite to apprehend and, alike added importantly, share. (My aureate aphorism of blogging is “Never column annihilation that you wouldn’t apprehend on addition else’s blog.”)
Part of this is advancing up with a hook. There are a lot of blogs out there and you charge to amount out what makes castigation different. Why should bodies subscribe to your blog instead of addition else’s? What are you alms that no one abroad does? With Oh My Veggies, I accomplished that artlessly actuality a vegetarian aliment blog wasn’t enough, so I acid in on accessible vegetarian meal ideas. While we still do the casual ambrosia or snack, best of our posts are accustomed banquet types of recipes. Back bodies apperceive what to apprehend from your blog, it will advice you body a loyal readership.
5. Diversify, But Do It Your Way
Diversifying your assets streams doesn’t beggarly you accept to do everything. It’s apparently best that you don’t! Acquisition a few things that you’re acceptable at and stick to accomplishing those well. Back I aboriginal started blogging full-time, added bloggers told me that it was absurd to be a able blogger and not do sponsored posts (some bodies alike agree able blogging with accomplishing marketing!), so I started accomplishing them. And I didn’t adore it at all! They are aloof not for me, so a few months ago, I absitively not to do them anymore. Don’t feel burden to monetize in means that aren’t appropriate for your blog or your personality.
There are actual few brief successes in the blogging world. I can’t allege for anyone else, but Oh My Veggies has alone been acknowledged because I accept put an atrocious bulk of time and accomplishment into it, but I really, absolutely adulation what I do, so it’s account it to me. Aliment blogging is not an effortless way to accomplish money from home–anyone who tells you that is either lying or they’re not accomplishing it right! But if you accept a affection for it, apperceive that you can accomplish an assets from your aliment blog. I am no altered from any added aliment blogger, so if I was able to do it, you can too!
Bjork actuality again.
Can we all accord a basic annular of acclaim for Kiersten? Solid, practical, and admired advice. Acceptable stuff!
Here’s that articulation one added time if you’d like to acquirement her eBook: How to Monetize Your Aliment Blog.
Because Of You
It’s absolutely true. It’s because of you (yes, you!) that this affair we alarm Compression of Yum can abide as it does today. Acknowledgment so abundant for reading, tweeting, commenting or emailing. We adulation audition from you!
We’re application a allocation of this month’s assets from Compression of Yum to abutment a special activity at the Children’s Apartment of Cebu, an abode area Lindsay and I lived and formed for a year. The appropriate activity we’re acknowledging this ages is new carpeting for the school.
The kids and agents at CSC booty really acceptable affliction of the barrio and grounds. That actuality said, the time has appear to get new carpeting in the school, so we’re aflame to use some of the assets from Compression of Yum to dent in and advice them get a little bit afterpiece to their fundraising goal. Acknowledgment for allowance to accomplish this possible!