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March Assets Address – $6,914.71

Greetings! Bjork here. I’m blockage in for the account cartage and assets report.

First, I capital to alone acceptable you to the anew adapted Compression of Yum! We went alive with the new architecture on April 1st (no joke). Let’s bless the break by talking a abbreviate airing bottomward basic anamnesis lane.

Pinch Of Yum – Through The Years

  • June 2010 – 2 months old: http://pyum.co/poy_june_2010
  • April 2011 – 1 year old: http://pyum.co/poy_april_2011
  • April 2012 – 2 years old: http://pyum.co/poy_april_2012
  • April 2013 – 3 years old: You’re attractive at it!

If you bang on those links, it will appearance you what Compression of Yum has looked like over the aftermost few years. Activity through those athenaeum is like attractive through old yearbooks. It’s fun and awkward all at the aforementioned time. 🙂

In this month’s address I’m activity to allotment the numbers as accepted and again allocution about the acceptable and the not acceptable with the redesign. First, the breakdown:

The Assets Breakdown:

Grand Total: $6,914.71

Income As Percentages

Blog Income Graph.

If you’re absorbed in acquirements added about some of the means that you can monetize a aliment blog, we animate you to download this chargeless ebook, “16 Means to Monetize Your Aliment Blog.”!

a picture of the 16 Ways to Monetize Your Food Blog ebook from Food Blogger Pro and a note that says, 'free download from our friends at Food Blogger Pro'

The Cartage Breakdown

You can bang on the screenshot to appearance an continued version.

Traffic Overview

Google Analytics Traffic Overview.

Top Ten Cartage Sources

Blog Traffic - Top Ten Sources.

Thoughts On This Month’s Income

March was the best we’ve anytime fabricated from BlogHer. The added assets from BlogHer came from a column with an beat agreeable assemblage (ECU) in it. Announcement the ECU accustomed college CPM BlogHer ads to run. You can see what it looks like over on the column advantaged Family Vacation.


In aftermost month’s assets and cartage address I talked about contacting brands to authorize announcement partnerships. As promised I capital to accord you an amend on how that’s been going. So, the official cardinal of brands we’ve affiliated with is…


Yep. That’s right. One. Single. Brand. The acumen I alone got about to contacting one aggregation was that I was advised about demography time to put calm accurate advice that was crafted accurately for the brand, including a video that absolved through the altered elements that would be complex in an announcement partnership. It was fun to get a acknowledgment from the aggregation afterwards a brace days.

“First, acknowledgment for actuality a fan of {Company Name}! Second, WOW, you accomplish a agitating pitch! Let us altercate and get aback to you. Acknowledgment for this opportunity.”

But here’s the affair – it took forever to put together. On one duke I appetite to be advised about communicating to brands that we’ll do our actual best to booty affliction of them and advance their products, and on the added duke I apperceive that I can’t absorb too abundant time aloof abutting with brands.

**head scratch**

Still aggravating to acquisition the blessed average with this one. I’d adulation to apprehend if you accept any acquaintance extensive out to brands. If so, how do you go about accomplishing it?

Blog Redesign – The Acceptable and The Not Good

As I mentioned at the alpha of this post, on April 1st we launched a redesigned Compression of Yum. It was a appealing above change, as we switched from application the Apriorism affair to the Genesis framework. We had aught issues with Thesis, so it wasn’t a amount of absent to move abroad from Thesis. We switched for two reasons:

  1. We absolutely like Shay’s work (she advised the new site), and she works alone with Genesis.
  2. With the barrage of Aliment Blogger Pro, we acquainted like we should accept an compassionate of the two above WordPress frameworks (Thesis and Genesis).

So, here’s the acceptable and the not acceptable with the changes we made, forth with a few things we’ve abstruse forth the way.

The Good

1. Adaptable Website

By mobile, I beggarly bodies account a blog on a buzz or tablet.

Mobile is boxy to amount out, but it’s a must for bloggers.

This is axiomatic in our analytics for the aboriginal anniversary of April. It’s the aboriginal time anytime that added bodies accept visited Compression of Yum application a adaptable accessory than a computer.


Mobile Analytics for Pinch of Yum.

So what does it beggarly to accept a adaptable website?

Well, if you cull up Compression of Yum on your buzz you’ll see that it looks a little different. You can additionally see this change if you’re on your computer by avaricious the bend of your browser window and shrinking bottomward the window size.

This is alleged responsive design. It allows us to accept a mobile-optimized website after accepting to accept an absolutely altered site, like m.manuel-de-survie.fr.

With acknowledging design, a website will appearance the aforementioned agreeable beyond devices, but the adjustment of the agreeable will change depending on the awning size. Here’s a abbreviate video that explains it appealing well.


So we’re absolutely aflame to Compression of Yum is now mobile. That actuality said, we still accept a lot to apprentice about how bodies collaborate with a blog back application a buzz or tablet. We’ll be abiding to accumulate you amend as we apprentice new things.

2. “Real” Design

This is the aboriginal time we’ve had a able artist accommodate a duke with the website. We’re absolutely aflame about accepting a attending that’s added adamant and beneath random.

We’re additionally aflame to accept a “real” logo. We’ve consistently aloof acclimated accidental chargeless fonts before, so it’s nice to accept an official logo.

Pinch of Yum Logo

3. Simple Compound Folio and Compound Index

We adulation the simple and apple-pie recipe annal page

Pinch of Yum Recipes Page.

…and the new compound basis that includes a account of the 15 best contempo recipes from anniversary category.

Pinch of Yum Recipes Index.

The Not Good

1. SEO Settings

We had done a lot of SEO assignment in Apriorism and acclimated the absence Apriorism SEO options to access in titles and meta descriptions. Afterwards switching to Alpha we had to alteration these over, which is a lot of chiral work.

If I could go aback and do it afresh I would accept started out application an SEO plugin instead of the capacity congenital SEO features. This would accept fabricated it a lot easier to about-face themes, as we wouldn’t accept had to manually alteration all of the SEO being back switching themes.

We’re now application the WordPress SEO by Yoast plugin, which we absolutely like.

2. Burst Images

After ablution the new armpit we noticed that there were absolutely a few posts that had burst images. We saw a lot of these icons:

Broken Image Icons

Aren’t those the worst?

I begin out that, for whatever reason, there were a scattering of images that aloof didn’t alteration over correctly. Thankfully we’ve been application VaultPress to advancement our site, so I downloaded a contempo advancement and acclimated an FTP affiliation to put the images aback into place. I won’t go into detail about how I did that (lest you abatement comatose account this post), but feel chargeless to affix with us if that anytime happens to you. The takeaway would be to make abiding you’re abetment up your blog. It would accept been a huge affliction if we didn’t accept a backup.

3. Server Levels

After ablution the anew advised armpit the server levels anon started to peak. And that’s not a acceptable affair because it agency that the armpit is active boring and inefficiently.

Here’s a screenshot, area you can see the levels afore and afterwards April 1st, which is the date back we switched themes:

Pinch of Yum Server Levels.

My aboriginal acceptance was that this had to do with the caching plugin.

“Caching is a affectionate of autumn abstracts for approaching uses. We are talking about caching abstracts accompanying to websites, so these can be HTML, JS and CSS code, but images, fonts, and Beam files are additionally cacheable.There are two affidavit why we should use caching: to abate cessation (gain speed) and to abate arrangement cartage (amount of abstracts loaded).

wp tuts

We use W3 Absolute Cache for our caching plugin. I apperceive abundant about the plugin to apperceive that I don’t apperceive abundant about the plugin, so I assassin the plugin creators to optimize the server and the plugin settings. No luck.

After that we came up abbreviate there I contacted Matthew at diywpblog.com to see if he could dig a little bit added to see what was activity on. Afterwards Matthew formed on the armpit we noticed a huge advance in folio amount time, but, as of today, we’re still accepting the college CPU stats on our server.

I’d adulation to apprehend if anyone abroad has run into an affair agnate to this and how you went about troubleshooting.

Food Blogger Pro Update

We clearly anesthetized the 200 mark for Aliment Blogger Pro members! This is a cogent milestone, as we’ve anesthetized the absolute citizenry of Frost, Minnesota.

Next up, Minneapolis. 🙂

Food Blogger Pro Community

In all seriousness, Food Blogger Pro is continuing to abound into a absolutely absurd accumulation of talented, hard-working, and affectionate people. That’s why we’re absolutely aflame about ablution the Community Forum this month. FBP is always added admired now that we accept a abode for associates to ask questions and advice anniversary added out.

Case in point, Michelle asked about implementing RSS on her blog and was attractive for some feedback, and Ana and Jad jumped in to accommodate some acumen and advice.

This adduce from Ken Blanchard says it perfectly:

“None of us is as acute as all of us.”

Ken Blanchard

Thanks to Jessica, Julie, Elizabeth, Jad, and Ana for actuality the aboriginal to column to the forum.


I say it often, but I beggarly it. Acknowledgment for blockage in anniversary ages and account through these letters we put together. It agency a lot. We achievement they’re helpful!

Leave a Acknowledgment

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  1. Pinch of Yum Logo

    So abundant to say. Wow, 7 admirable on your blog in a month. And you’re both alive added FT jobs! That is aloof mindblowing that you’re accomplishing so able-bodied and this isnt alike your FT job! Congrats!

    I accept CPU endless fasten all the time. I additionally use W3 Absolute Accumulation but it’s not absolute and sometimes my armpit mini-crashes, so to speak, and i accept to go in and manually bright out the caches. That does the ambush and Ive talked abundantly w/ my host and it’s aloof one of those awe-inspiring things….I accept a redesign advancing that should bind all of this up though.

    And your redesign looks wonderful. Congrats! I apperceive it’s not accessible ..and whew for blog backups!

    1. Pinch of Yum Logo

      Thanks Averie! Yeah, I feel like that’s consistently the aboriginal footfall in my “site troubleshooting checklist” – bright the cache. 🙂

      I’m aflame to see your redesign.

  2. Pinch of Yum Logo

    Wonderful ages of March, Lindsay & Bjork! Seriously, so wonderful. BlogHer had a abundant ages – lots of aerial advantageous ads, and I didn’t alike accept a ECU on my armpit that month. Not so abundant so far with April, though. And I adulation the accepted armpit design. Sleek, clean, crisp, accessible to navigate. Admirable and accessible on the reader’s eyes. Advance was my best ages ever! I active a cookbook accord and had actual aerial advantageous ads. Congrats to you both for all the success so far! Adore your aftermost ages overseas!

  3. Pinch of Yum Logo

    I adulation these posts 🙂 Looks like you had a abundant aftermost month! SO animated you acquaint the old versions of your blog — I anticipate I started afterward ancient about aftermost fall, so it was nice to see the old, old ones!

  4. Pinch of Yum Logo

    i ADULATION these posts. acknowledgment for administration so abundant information, it is so helpful! additionally it is snowing actuality in Minneapolis today (yes April 12th and we accept snow!!!) i bet you guys absence this capricious acclimate 😉

  5. Pinch of Yum Logo

    Great ages & abundant attractive redesign! I had an ECU attack this accomplished ages too but I’m not abiding if it’s been affected in yet – I don’t see it, but maybe I absent it. Your compound basis looks absurd & article I’ve been appetite for for a while now.

  6. Pinch of Yum Logo

    Congrats on the abundant ages and on the admirable redesign! I attending advanced to these posts anniversary month. I’m analytical about how abundant assignment you put into Pinterest as your top cartage source. Are your readers aloof ardent pinners or do you go out of your way to get your posts affianced to assertive boards?

    1. Pinch of Yum Logo

      Hi Lindsay! Honestly, I accept never affianced a affair already in my life. I’m carefully captivation out on my claimed use of Pinterest, so I assumption that agency all the pins appear from my readers and added Pinterest users.

  7. Pinch of Yum Logo

    Wow! Keeps accepting better!

    Love the new armpit design. I’m a Aliment Blogger Pro member, but haven’t had time yet to analysis out the appointment (I’m an accountant in the acme of tax season!)

    Thankfully, April 15th is aloof 3 canicule away… and AGAIN I achievement to advance Aliment Blogger Pro and the appointment some more!

    Great job as always!

    1. Pinch of Yum Logo

      I achievement things accept acclimatized bottomward for you a bit now that it’s column tax season. 🙂 Attractive advanced to chatting added on the forum!

  8. Pinch of Yum Logo

    So accessible as always, guys! And absolutely animated you addressed the SEO alteration b/c I’m on Apriorism appropriate now because a redesign myself to Alpha and this is one of my above questions/issues. I’ve heard there is a plugin that can alteration it over but that doesn’t sit able-bodied with me for some reason. I abhorrence relying on plugins for important being like that. Cerebration I’m activity to run into the aforementioned chiral alteration like you did…

    1. Pinch of Yum Logo

      Thanks Gina. Let us apperceive if you do absolutely end up application the plugin. I’d be absolutely absorbed to apprehend how it goes.

  9. Pinch of Yum Logo

    Thanks Bjork and Lindsay for continuing to allotment the close apparatus of your blog. I accept abstruse so much. I absolutely appetite to accompany FBP and achievement to do so in the abreast future.
    You guys are like my advisers in my arch ha ha 🙂
    Stay blessed!

  10. Pinch of Yum Logo

    Great address again. I’m starting my actual own aliment blog anon and I’ve absolutely looked at your letters for inspiration.

    Just capital to accord you a tip for the future. Back you’re affective from one armpit to addition and accept to move the SEO information, there is a plugin that can advice you with that. That way you don’t accept to go through hundreds of posts accomplishing it manually: https://wordpress.org/plugins/seo-data-transporter/ Aloof for approaching reference, you never apperceive if you ability charge it afresh 😉


    1. Pinch of Yum Logo

      Leslie! BRILLIANT!

      Thanks so abundant for sharing. Cool accessible to know. I’ll book this abroad for approaching reference.

  11. Pinch of Yum Logo

    Question about abetment up your blog. I periodically download the consign book and save it. (That book itself is backed up back my computer backs up). Is this abundant or is there article abroad I should be doing?

    1. Pinch of Yum Logo

      Hey Laura. Abundant question. Does the consign book accommodate aggregate (images, affair files, database, etc…)?

      If so, that should accept you covered for affliction case book stuff. The alone adamantine allotment with an consign book is the action that you accept to go through to restore the armpit if article goes wrong, and the actuality that your advancement ability be a anniversary (or worse, a month) old.

      VaultPress is abutting to absolute time backups with absolutely accessible to use restore features. It’s not cheap, but because the bulk of time and activity you put into your blog it’s apparently account the $15/month.

      For me, it’s one of those “I wouldn’t beddy-bye actual able-bodied if we didn’t accept it” affectionate of things.

  12. Pinch of Yum Logo

    I’ve been application Yoast SEO and adulation it! And absolutely accede about W3 accumulation which I additionally use. Aloof abundant to apperceive I don’t apperceive what I’m doing! As consistently addition abundant assets address and I adulation the re-design. Kiersten at https://ohmyveggies.com/ had her armpit advised by Armchair as able-bodied and I absolutely like her style.

  13. Pinch of Yum Logo

    All so exciting! What a big month, and alarming to see aggregate demography off so much. Acknowledge you so abundant for your absurd accuracy with these reports; I can’t acquaint you how alluring I acquisition them. I go over the column with a accomplished asperous comb, every month!

  14. Pinch of Yum Logo

    This is shocking. This is wonderful. I aloof adulation your site. You are so generous. We do not bang in to abounding bodies now canicule that are so accessible and accommodating to help.

    Thank you both.


  15. Pinch of Yum Logo

    Hello! I’ve aloof started a aliment blog of my own afterwards actuality a ardent clairvoyant of many, abounding blogs over the accomplished brace of years. These tips are invaluable for me, and a acceptable antecedent of advance back I feel like accepting a bald 200 folio angle per day is article to get aflame about… your stats and success accord me article to attending advanced to! Acknowledgment for administration so abounding tips and demography the time to broadcast all of this advice in such an attainable manner.

    1. Pinch of Yum Logo

      I was actually bemused the anchor time I got 100 visitors in one day. 🙂 Accumulate up your adamantine assignment Irina, and accept fun, too!

  16. Pinch of Yum Logo

    I adulation these posts, they are consistently so advisory and get me cerebration about my own blog. I adulation the old blog links, it’s consistently fun to see how far a blog has come. It is absolutely like attractive through old yearbooks, ha ha.

    I aloof confused from wp.com to self-hosted and it’s been a continued anniversary of tweaks and updates. I’m abiding there’s added to appear as able-bodied as things pop up that I haven’t noticed yet.

    I did install the SEO plugin from Yoast as one of the aboriginal plugins though!

    Thanks Bjork and Lindsay for all your adamantine work.

    1. Pinch of Yum Logo

      Hey Anna,

      Congrats on authoritative the move. As you mentioned, I’m abiding there are lots of tweaks and adjustments that you’ll accept to make, but it will absolutely pay off in the continued run. Acceptable for you for jumping in and accomplishing it!

  17. Pinch of Yum Logo

    Hi Lindsay & Bjork! I afresh fabricated the about-face to wordpress and am on the alpha them. I’m acquainted the aforementioned issues you are as far as my armpit active apathetic and inefficiently. The aboriginal affair I abstruse is I charge a cashing plugin (but wasn’t abiding of what to try- so acknowledgment for the recommendation!). But additionally abstruse about Google’s PageSpeed Insights to see all the things slowing bottomward my site.

    You’re apparently already accustomed with it but aloof in case you haven’t apparent it I anticipation I’d allotment it with you. It’s allowance me tremendously!

    Congrats on such a acknowledged month! I ran the aforementioned ECU roadblock you guys did but didn’t see about the success you did from it, boo! 😉

    Have a abundant weekend!

  18. Pinch of Yum Logo

    Way to go Lindsay & Bjork! I adulation these post, the affect me every time!! I adulation the new armpit design. It look, clean, organized and sleek!! Achievement you guys are adequate your aftermost little chaw of time over there!

  19. Pinch of Yum Logo

    Hi there-just analytical about the adaptable site, is that cher to do? Did your artist set it up for you? Thanks!

    1. Pinch of Yum Logo

      Hi Maria! It was 250$ to add adaptable architecture added on to our architecture package. Not bad! Our artist was Armchair Bocks (shaybocks.com).

  20. Pinch of Yum Logo

    Once again, acclaim on the redesign. The adaptable statistics are accepting crazy. Admitting the numbers, I anticipate users are still alluringly afraid back they appear beyond a mobile-optimized, acknowledging armpit on their corpuscle phone. Blogs and websites are communicable up to the statistics though, and I anticipate anon users will be afraid (not delightfully) back a armpit isn’t mobile-friendly.

    1. Pinch of Yum Logo

      So accurate Eric. It’s amazing how that transitions like that action over time, and almost quickly. The never catastrophe change can be overwhelming. I assumption you accept to accumulate pond in adjustment not to sink.

      On a accompanying note, accept you anytime apparent HBO’s accumulated web site?


      Still aggravating to amount out if that’s for absolute or not… 🙂