Our recipes, your inbox. Sign up

February Assets Address – $6,975.30

Greetings! Bjork here. I’m blockage in for the account cartage and assets report.

In this month’s address I’m activity to allocution about the numbers (as usual) and again altercate what will possibly be a new assets beck on Compression of Yum. It’s absolutely a blazon of assets we’ve never had before, so we’ll be starting from blemish and afterlight you forth the way. Added on the capacity of this after in the post. First, the breakdown.

The Assets Breakdown:

Grand Total: $6,975.30

Income As Percentages

Blog Income Graph.

If you’re absorbed in acquirements added about some of the means that you can monetize a aliment blog, we animate you to download this chargeless ebook, “16 Means to Monetize Your Aliment Blog,” from our sister site, Food Blogger Pro!

a picture of the 16 Ways to Monetize Your Food Blog ebook from Food Blogger Pro and a note that says, 'free download from our friends at Food Blogger Pro'

The Cartage Breakdown

You can bang on the screenshot to appearance an continued version.

Traffic Overview

Food Blog Traffic - Total Traffic.

Top Ten Cartage Sources

Food Blog - All Traffic February.

Top Ten Landing Pages

Top Blog Landing Pages.

Thoughts On Assets and Traffic

February was a almanac ages for Compression of Yum, as we becoming $1,288.40 added than the antecedent aerial last month. The added assets came from an ad actuality purchased on BuySellAds in accession to an aloft accustomed ages with BlogHer. Added than that there wasn’t annihilation too out of the ordinary.

A New Anatomy Of Income

We appetite to do our best to accumulate you in the bend with what we’re accomplishing abaft the scenes with Compression of Yum in hopes that you can apprentice article from us and administer it your blog. And the abutting borderland we’re activity to try and accouterment with Compression of Yum in commendations to breeding assets will be establishing abiding partnerships with acclaimed brands.

This will be a new affair for us! But we’re acquisitive that starting from blemish and talking about the action as it happens will be helpful.

Why are we advancing these cast partnerships? The online announcement industry can absolutely fluctuate. This can be a bit unnerving, abnormally if your blog is your primary antecedent of income. For example, announcement assets from BlogHer in February was $2,126.22, admitting in January it was $754.40. That’s a beat of $1,371.82 in one month!

The absoluteness is that this blazon of aberration is accustomed and expected. That actuality said, it’s adamantine to account your assets back you apperceive that your abutting acquittal from a assertive advertiser could be bisected of what the aftermost one was. In short, it would be nice to body a constant beck of assets as against to one that fluctuates from month-to-month.

Two Accurate Statements

  1. Companies like Google AdSense and BlogHer action a abundant way to accomplish announcement assets from your blog.
  2. Companies like Google AdSense and BlogHer are not the alone way to accomplish announcement assets from your blog.

With that in mind, let’s allocution about how you can go about ambience up a arrangement to accomplice with brands and abolish the announcement average man.

How We’ll Go About Accomplishing It

DoubleClick for Publishers

DoubleClick by Google

DoubleClick for Publishers is a Google aggregation that allows publishers (i.e. aliment bloggers) to serve and clue their own ads. It works the aforementioned way as added ad networks in the faculty that you get HTML cipher and bead it into your website area you appetite the ads to appear. The alone aberration is that it won’t automatically alpha assuming ads. The ad images and settings are set by you.

You’ll charge a Google AdSense annual in adjustment to assurance up, but contrarily it’s free. Analysis out this quick video that explains a bit more:

Here’s an archetype of what’s accessible with DoubleClick: Let’s say, for instance, we acquisition a maple abstract aggregation in St. Paul, MN alleged Bob’s Amoebic Syrup. Afterwards affair with Bob he decides that announcement on Compression of Yum ability be a acceptable way for him to access sales at the Minneapolis Farmer’s Bazaar as able-bodied as his online store. We accede that for $200 dollars a ages he gets a 125×125 abiding ad on manuel-de-survie.fr and 50,000 impressions of a 300×250 ad. The 125×125 ad shows to every distinct company while the 300×250 ad alone shows to bodies from Minnesota. Also, Compression of Yum would articulation to their website whenever we use maple abstract as an additive in a post. Lastly, we would accede to accommodate them with statistics about the ad impressions and click-through amount at the end of every month. We can do all of this application DoubleClick.

Pretty sweet, huh?

If you appetite to apprentice added about DoubleClick for Publishers you can analysis out their website: http://www.google.com/doubleclick/publishers/

PayPal Alternating Billing

PayPal Recurring Billing

Remember, we’re attack to actualize abiding relationships with brands, so that agency we appetite to body a announcement arrangement that allows us to use alternating billing. This frees us up from accepting to accelerate out invoices every month, and it frees the cast up from accepting to access in their acquittal advice every month. The easiest way I’ve begin so far is by accumulation two casework from Paypal: Website Payments Pro and the Recurring Payments add on.

Let’s go aback to the archetype we were application before. Bob’s Amoebic Abstract agreed to pay Compression of Yum $200 per month. Application PayPal and Alternating Announcement we access in Bob’s announcement advice and set the announcement date to the 1st of every month. Already the 1st of the ages comes about Bob’s acclaim agenda is automatically charged.

We had already active up for Website Payments Pro because we use it on the Tasty Aliment Photography sales page to action acclaim cards. So that meant we alone bare to assurance up for the Alternating Payments add on. Afterwards signing up for Alternating Payments we get an advantage beneath the accoutrement breadth of PayPal alleged “Recurring Payments.”

PayPal Recurring Payments.

Setting up a alternating acquittal is now as accessible as logging into PayPal, beat on “Recurring Payments”, and again entering in the customer’s announcement information.

Once afresh – appealing sweet, huh? 🙂

Connect with people


This is the adamantine allotment – abutting with absolute people. It’s important to be the one to aces up the buzz (or columnist the compose button) and alpha the chat with the brands you appetite to assignment with, because they ability not necessarily be animadversion on your aperture and allurement to acquaint on your site. And extensive out to affix with bodies is absolutely what we plan to do as we attack to advance some of these cast partnerships.

In the advancing month’s assets letters I’ll be abiding to accommodate an amend on how this new agreement is activity and the things we’re acquirements forth the way.

How About You?

Do you accept any acquaintance or thoughts on alive with brands? Accept you done it before? Has it been too abundant work? Has it been rewarding? We’d adulation to apprehend your thoughts.

Leave a Acknowledgment

Your email abode will not be published. Appropriate fields are apparent *


  1. Pinch of Yum Logo

    Always adulation these assets letters 🙂

    What’s your adjudication on Buysellads Bjork? Seems to be alive ok… Area did you abode those?

    Thanks for sharing!

    1. Pinch of Yum Logo

      Hey Jen. It’s formed accomplished for us back an ad is purchased. Back no ad is purchased the amplitude area it would accept been aloof collapses up. It doesn’t aching to accept the option, as the alone time an ad will appearance is back addition has purchased one through BuySellAds.

      We abode the BuySellAds cipher at the basal of the sidebar.

  2. Pinch of Yum Logo

    OMG you guys are amazing!!! I aloof started application DFP on my blog two weeks ago and my assets has doubled. It’s a admirable apparatus (although it took a little bit to apprentice how to best advance it, and it’s still a assignment in progress)! WOW, your blogher assets was so high!!

    1. Pinch of Yum Logo

      What do you anticipate acquired your assets to double? I’d adulation to apprehend what you think.

      Thanks for the affectionate words Aimee.

      1. Pinch of Yum Logo

        I started application it to aback up my BlogHer ads back they are at 0. I additionally added on AOL with my adsense and that seems to be working. I’m analytical why your BlogHer is so high!! Did you guys run any roadblock ads this month?

  3. Pinch of Yum Logo

    Always adulation these letters – your book has helped me so abundant with my aliment photos – bodies absolutely like them now 🙂

    1. Pinch of Yum Logo

      Thanks for affairs the book Allen. Animated to apprehend that you’re accepting absolute acknowledgment about your pictures. 🙂

  4. Pinch of Yum Logo

    I accept had one befalling area I awash a aftereffect ad for a collapsed amount for one year. I would like to do added of that but it’s absolutely a amount of me not accepting abundant time actuality I alone blog on the side. I anticipate you can absolutely do it though. Additionally you should accede accepting a arrangement for anniversary ad so that back the time absolute is up you can amend the accord and over time access how abundant you allegation per month.

    1. Pinch of Yum Logo

      Great anticipation Holly. We’ll for abiding accept some blazon of arrangement in place. We aloof charge to amount out what will be in the contact. 🙂

  5. Pinch of Yum Logo
    grama R .

    wow what affectionate of assignment are you in ? I ambition I had some of those accuracy . I’m blessed for you . break able-bodied ,will see you in a few mo. G’ma R

    1. Pinch of Yum Logo

      Hey Lenora! You and Erv accomplished us the accent of apprenticeship and adamantine work. 😉 You additionally accomplished us Rook, which I’ve back abandoned how to play. You’ll accept to advise me afresh this summer. We absence you!

  6. Pinch of Yum Logo

    guys, I capital to acknowledge you for these assets posts – not too abounding bodies are accommodating to “lift the curtains”and appearance what goes on abaft the scenes. it’s motivating, encouranging and helped me bigger my own blog. Accumulate on it!

  7. Pinch of Yum Logo

    Love, love, adulation to see the blog advance and the assignment you guys put in be rewarded, hopefully I’ll be there one day… acknowledgment to your tips of course, acknowledge you so abundant for sharing!

  8. Pinch of Yum Logo

    Great job guys! Adulation these reports!

    I apprehend about DFP a few months ago and was absorbed – but a little abashed back I looked into it. I am absorbed in acquirements about your experience.

    Also, I too would adulation to apprehend added about buysellads. Is that article you use every ages in affiliation with all your added ad networks? Are you blessed with it? I am a little abashed how that works compared with all the others.

    Thanks! You guys are da bomb!!!

    1. Pinch of Yum Logo

      Yep. We use BuySellAds alongside the added ad networks. BuySellAds is altered in that businesses acquirement an ad on your specific site. In added words, an ad will alone appearance afterwards a business purchases one on your site.

      Here’s our BuySellAd contour if you’re interested: https://www.buysellads.com/buy/detail/126379

      We don’t accept a ton of ads that appear through BuySellAds, but back we do it has been absolutely slick.

  9. Pinch of Yum Logo

    As always, adulation your account recaps and congrats on accepting your best ages ever! Alive with brands and acrimonious up the buzz is article that’s adamantine to do but if there’s a cast I’ve absolutely capital to assignment with, I don’t let my abhorrence of bounce stop me. Back I was a newer blogger I accomplished out added and as time goes by, the brands do acquisition you but still architecture those relationships is important and can be alarming but I try to not let it stop me from extensive out to them sometimes!

    1. Pinch of Yum Logo

      Thanks for the animadversion Averie. Absolutely agree. It affectionate of reminds me of active “the mile” in gym class. The aboriginal allotment can be absolutely hard, but it gets a little bit easier already you get going. 🙂

  10. Pinch of Yum Logo

    Thanks for administration all of your tips and tricks with us! It is so nice to apperceive back I accept a catechism about how to get started monetizing my new blog I can acquisition so abundant of what works appropriate here! It abiding beats accepting to Google it and absorb all of my time as a active mom attractive for what I charge to know!

  11. Pinch of Yum Logo

    Thanks for the column and all the information. Its acutely accessible to a new blogger like me. I absolutely like acquirements about aggregate that goes on abaft the scenes.

  12. Pinch of Yum Logo

    I adulation these reports! You guys had a abundant ages with Blogher!! I adulation that you are activity to accommodate your advance in alive with brands. Sending an email to a cast (let abandoned absolutely calling) is so intimidating!

  13. Pinch of Yum Logo

    Hey Bjork,

    Great column and address as always. Additionally like how you breach bottomward the use of Bifold Bang for publishers and Paypal Alternating billing. There are so abounding ad server options out there. I was currently application OIO publisher. But the actuality you can serve an ad if a keyword is in the column is a abundant feature/benefit for the advertiser. I alone anticipate you can accomplish way added in ad acquirement back you cut out the average man. You aloof accept to do some analysis and adjust yourself with companies that accept acceptable healthly budgets to absorb on sites like yours.

    One added thing. I noticed a acceptable bulk of your cartage is advancing from Pinterest. Accept you guys anytime anticipation about application Flickr for cartage bearing also? I anticipate you are accustomed to abode backlinks in your Flickr descriptions which could advice you with SEO. I would attending into that if you haven’t already.

    Great assignment and connected success!

    1. Pinch of Yum Logo

      Samuel. Adulation your anxious comments man. Acknowledgment for bottomward by and administration your wisdom.

      I haven’t advised Flickr before, but it would be absorbing to actualize a attack URL in Google Analytics and use it with a Flickr photo to see how what blazon of cartage it brings in.

  14. Pinch of Yum Logo

    I absitively to go bottomward the cast affiliation avenue because the assets was guaranteed, rather than abased on clicks or purchases.

    I’m absorbed in your thoughts on whether your links in these ads will be chase or no follow. It’s a appealing hot affair at the moment.

      1. Pinch of Yum Logo

        No chase – and the ad assets has broiled up. However, I accept it’s the ethical way and the contempo Interflora Google penalization serves as a admonishing to us all.

        In the best appellation I accept the ads agencies will realise cast and assurance is added important and I’m accommodating to delay for that to happen.

  15. Pinch of Yum Logo
    elizabeth chenault

    i would like to apperceive added about aliment photography and how to alpha up a aliment blog

  16. Pinch of Yum Logo

    Once again, ACKNOWLEDGE YOU for accomplishing these reports, Bjork! I absolutely adore seeing the behind-the-scene details.

    I’m absorbed in the about 19,000 company alterity amid visitors advancing from FoodGawker vs. TasteSpotting… Accept you absitively to focus added on FG, or did TS get careful about pictures? Is there any action here, or aloof alone a fluke?


    1. Pinch of Yum Logo

      Hi Mary! I abide the aforementioned photos to both Tastespotting and Foodgawker and I’ve begin the accepting amount to be about the aforementioned for both. One affair that seems to accomplish a difference, though, is the accepted or best gawked pages on Foodgawker. There isn’t absolutely annihilation that’s adapted frequently like that on Tastespotting. I looked at my FG barometer cartage numbers and there are a lot of posts from far aback accepted pages (i.e. best gawked folio 13) that will accelerate a few hundred bodies a month, and I anticipate alike abstruse cartage like that absolutely starts to add up. My barometer cartage from the FG home folio is alone about 8,000 per month, so acutely the blow of it is advancing from added FG pages like those accepted or best gawked pages. That’s one huge advantage that FG has over TS. Hopefully that helps! 🙂

  17. Pinch of Yum Logo
    Jen @ Jen's Admired Cookies

    Love these posts, you guys are so helpful! I’ve been absolutely abashed to assignment with brands, and I’m aggravating to accomplish myself annex out a bit. I’ll be absorbed to see how things go for you!