Hi there! Bjork here, blockage in for the account assets and cartage report.
Every ages I put calm a column account the assets and cartage from the antecedent month. In these letters I additionally accommodate tips about the things that Lindsay and I are acquirements about growing a aliment blog. Our achievement with these letters is that you can apprentice article new and administer it to your own blog.
We started this adventure aback in Baronial 2011. None of this happened overnight. Growing a blog to the point of creating a appropriate assets is a lot of work. There accept been endless failures and frustrations forth the way, and we are consistently aggressive article that columnist and apostle Seth Godin calls “the resistance.”
“The attrition is the articulation in the aback of our arch cogent us to aback off, be careful, go slow, compromise. The attrition is writer’s block and putting anxiety and every activity that anytime alien backward because bodies couldn’t break on the aforementioned folio continued abundant to get article out the door.
The attrition grows in backbone as we get afterpiece to shipping, as we get afterpiece to an insight, as we get afterpiece to the accuracy of what we absolutely want. That’s because the [the resistance] hates change and accomplishment and risk.”
Do you apperceive that feeling? If you do, you’re not alone. Lindsay and I are appropriate there with you.
What’s the band-aid for acquisition the resistance? There isn’t one. It’s a connected battle. One that needs to be fought daily. Sometimes we win, sometimes we don’t. The key is to always advance aback adjoin it. Accumulate creating. Accumulate experimenting. Accumulate befitting on. 🙂
So, let’s go advanced and do that by jumping into this month’s report. I’ll be administration the accepted numbers, some new advice (Pinch of Yum’s account expenses), and some updates on changes we’ve afresh made.
- BlogHer – $2,247.83
- Tasty Aliment Photography – $1,342.00
- Bluehost – $910
- Google AdSense – $650.69
- Thesis Theme – $205.26
- Elegant Themes – $58.50
- CPM Only – $56.10
- Lijit Networks – $51.68
- Amazon Associate Program – $38.42
- Ziplist Compound Box – $16.06
- CrashPlan – $9.00
Total Income:: $5,242.54
- Media Temple (Hosting) – $350
- Tasty Aliment Photography Affiliates – $334
- Web Designer – $247.50
- Web Access Annular 2 – $240.00
- Food Expenses- $207.40
- Amazon S3 and Cloudfront– $174.29
- Web Access Annular 1 – $150.00
- PayPal Transaction Allotment – $65.81
- PayPal Website Payments Pro – $60
- Genesis Theme – $59.95
- Adobe Artistic Cloud – $32.13
- VaultPress – $15
- E-Junkie – $15
Total Expenses: $1951.08
Net Profit: $3,291.46
If you’re absorbed in acquirements added about some of the means that you can monetize a aliment blog, we animate you to download this chargeless ebook, “16 Means to Monetize Your Aliment Blog,” from our sister site, Food Blogger Pro!
Thoughts On Income
You’ll apprehension a big change in this month’s report: expenses. Seeing as to the actuality that these posts are focused on the “business of blogging,” I anticipation that costs would be an important aspect to include.
This month’s better amount was hosting. We upgraded to the abutting akin of hosting with MediaTemple in adjustment to advice the ability acceptance issues we were accepting afterwards afterlight the architecture of the blog. The upgraded plan is $200 added a ages again the antecedent plan. It’s a bit of a affliction to be spending more, but it’s all-important in adjustment to advance a appropriate amount time. Let me apperceive if you accept any added questions about the expenses. I’d be blessed to explain them.
We’ve started the action of experimenting with added advertisers, so you’ll see that the assets account includes Lijit and CPMOnly. We don’t accept abundant abstracts to appear to any solid abstracts yet, but we’ll be abiding to accumulate you in the loop. We currently accept Lijit active as the capital aftereffect ad, and back there aren’t any ads that Lijit can run we appearance Google Adsense.
Have you acclimated Lijit or CPMOnly before? How’s your acquaintance been?
Below are some screenshots from Google Analytics. You can bang on these screenshots to appearance a beyond image.
Top Ten Cartage Sources
Thoughts on traffic
Traffic was about absolutely the aforementioned in April as it was in March. However, there were two metrics that I was absolutely aflame to see change: pages per visit and average appointment duration.
At aboriginal glance the changes don’t assume that significant, as folio angle added by .08 and boilerplate appointment continuance added by 11 seconds. However, the percentage increase helps to put that in perspective. Folio angle added by about 5.5% and boilerplate appointment continuance added by about 18.5%. While it’s absurd to apperceive for sure, I would accept that the access with those numbers can be attributed to the actuality that the armpit is now adaptable responsive.
Working with Brands
In last month’s report I adapted anybody on my afflictive advance with affix with brands. In one ages I had affiliated with one brand. The acknowledgment I accustomed was warm, but annihilation concluded up developing from it.
I bound accomplished that amid Food Blogger Pro, my “regular” job, and my assignment with the Children’s Apartment of Cebu, that I alone wouldn’t be able to ability out and affix with brands on a approved basis.
So, what then?
Enter the Sway Group.
Sway will ample the gap that I couldn’t. They accept cool adeptness association that assignment to affix brands to Compression of Yum and handle all of the capacity that go into the partnerships.
Exactly. What. We. Need.
We’re accustomed to be a allotment of Sway’s roster. As mentioned above, it’ll be nice to be able to abide to focus on creating abundant agreeable and let Amplitude handle the cast partnerships.
Bluehost Links and Alteration Color
Bluehost is the hosting aggregation that we acclaim to new aliment bloggers on our how to alpha a aliment blog page. The associate assets from Bluehost has about consistently been in the top bristles on the assets reports. Afore we redesigned Compression of Yum we were consistently accepting 600-800 clicks on the Bluehost associate links, but afterwards the redesign it anon alone to bisected of what it acclimated to be.
So I absitively to put my cerebration cap on and do some investigation. I capital to see if I could bulk out what the affair was. I aboriginal took a attending at the cartage numbers to see if the bulk of cartage to the folio had dropped.
In Google Analytics, I compared the Advance numbers to the April numbers on the how to alpha a aliment blog page.
As you can see, I begin that cartage absolutely went up. Hmmm… If cartage went up, but absolute clicks went down, again that agency that bodies are aloof collapsed out beat less. Why though? Well, I did some analysis and came beyond this video from Social Triggers, which I anticipate sums up the exact affair we were accepting with our redesign.
This is the allotment that absolutely stood out to me:
“What stands out gets clicked. What blends in gets ignored.”
That was the issue. All of the links on Compression of Yum were aggregate in. This resulted in a desperate abatement in the bang through amount (CTR). I absitively to accomplish the change appropriate away.
- Here’s an archetype of what a articulation looked like before.
- Here’s an archetype of what it looks like now.
Do you see how big of a aberration that makes? I’m academic this change will aftereffect in an added CTR. I’ll address aback abutting ages to let you apperceive for sure.
I’ve said it before, but I’ll say it again: Acknowledge you!
If not for you this blog wouldn’t exist. It absolutely agency a lot to us that you appear and apprehend the posts, leave comments, or bead an email to say hi. 🙂
Until abutting time, cheers!