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April Cartage and Assets Address – $3,291.46

Hi there! Bjork here, blockage in for the account assets and cartage report.

Every ages I put calm a column account the assets and cartage from the antecedent month. In these letters I additionally accommodate tips about the things that Lindsay and I are acquirements about growing a aliment blog. Our achievement with these letters is that you can apprentice article new and administer it to your own blog.

We started this adventure aback in Baronial 2011. None of this happened overnight. Growing a blog to the point of creating a appropriate assets is a lot of work. There accept been endless failures and frustrations forth the way, and we are consistently aggressive article that columnist and apostle Seth Godin calls “the resistance.”

“The attrition is the articulation in the aback of our arch cogent us to aback off, be careful, go slow, compromise. The attrition is writer’s block and putting anxiety and every activity that anytime alien backward because bodies couldn’t break on the aforementioned folio continued abundant to get article out the door.

The attrition grows in backbone as we get afterpiece to shipping, as we get afterpiece to an insight, as we get afterpiece to the accuracy of what we absolutely want. That’s because the [the resistance] hates change and accomplishment and risk.”

Seth Godin

Do you apperceive that feeling? If you do, you’re not alone. Lindsay and I are appropriate there with you.

What’s the band-aid for acquisition the resistance? There isn’t one. It’s a connected battle. One that needs to be fought daily. Sometimes we win, sometimes we don’t. The key is to always advance aback adjoin it. Accumulate creating. Accumulate experimenting. Accumulate befitting on. 🙂

So, let’s go advanced and do that by jumping into this month’s report. I’ll be administration the accepted numbers, some new advice (Pinch of Yum’s account expenses), and some updates on changes we’ve afresh made.


Total Income:: $5,242.54


Total Expenses: $1951.08

Net Profit: $3,291.46

If you’re absorbed in acquirements added about some of the means that you can monetize a aliment blog, we animate you to download this chargeless ebook, “16 Means to Monetize Your Aliment Blog,” from our sister site, Food Blogger Pro!

a picture of the 16 Ways to Monetize Your Food Blog ebook from Food Blogger Pro and a note that says, 'free download from our friends at Food Blogger Pro'

Thoughts On Income

You’ll apprehension a big change in this month’s report: expenses. Seeing as to the actuality that these posts are focused on the “business of blogging,” I anticipation that costs would be an important aspect to include.

This month’s better amount was hosting. We upgraded to the abutting akin of hosting with MediaTemple in adjustment to advice the ability acceptance issues we were accepting afterwards afterlight the architecture of the blog. The upgraded plan is $200 added a ages again the antecedent plan. It’s a bit of a affliction to be spending more, but it’s all-important in adjustment to advance a appropriate amount time. Let me apperceive if you accept any added questions about the expenses. I’d be blessed to explain them.

We’ve started the action of experimenting with added advertisers, so you’ll see that the assets account includes Lijit and CPMOnly. We don’t accept abundant abstracts to appear to any solid abstracts yet, but we’ll be abiding to accumulate you in the loop. We currently accept Lijit active as the capital aftereffect ad, and back there aren’t any ads that Lijit can run we appearance Google Adsense.

Have you acclimated Lijit or CPMOnly before? How’s your acquaintance been?

Traffic Breakdown

Below are some screenshots from Google Analytics. You can bang on these screenshots to appearance a beyond image.

Traffic Overview

Traffic Overview April.

Top Ten Cartage Sources

Top Traffic Sources - April.

Thoughts on traffic

Traffic was about absolutely the aforementioned in April as it was in March. However, there were two metrics that I was absolutely aflame to see change: pages per visit and average appointment duration.

Improved Metrics.

At aboriginal glance the changes don’t assume that significant, as folio angle added by .08 and boilerplate appointment continuance added by 11 seconds. However, the percentage increase helps to put that in perspective. Folio angle added by about 5.5% and boilerplate appointment continuance added by about 18.5%. While it’s absurd to apperceive for sure, I would accept that the access with those numbers can be attributed to the actuality that the armpit is now adaptable responsive.

Working with Brands

In last month’s report I adapted anybody on my afflictive advance with affix with brands. In one ages I had affiliated with one brand. The acknowledgment I accustomed was warm, but annihilation concluded up developing from it.

I bound accomplished that amid Food Blogger Pro, my “regular” job, and my assignment with the Children’s Apartment of Cebu, that I alone wouldn’t be able to ability out and affix with brands on a approved basis.

So, what then?

Enter the Sway Group.

Sway will ample the gap that I couldn’t. They accept cool adeptness association that assignment to affix brands to Compression of Yum and handle all of the capacity that go into the partnerships.

Exactly. What. We. Need.

We’re accustomed to be a allotment of Sway’s roster. As mentioned above, it’ll be nice to be able to abide to focus on creating abundant agreeable and let Amplitude handle the cast partnerships.

Bluehost is the hosting aggregation that we acclaim to new aliment bloggers on our how to alpha a aliment blog page. The associate assets from Bluehost has about consistently been in the top bristles on the assets reports. Afore we redesigned Compression of Yum we were consistently accepting 600-800 clicks on the Bluehost associate links, but afterwards the redesign it anon alone to bisected of what it acclimated to be.

Bluehost Clicks.

So I absitively to put my cerebration cap on and do some investigation. I capital to see if I could bulk out what the affair was. I aboriginal took a attending at the cartage numbers to see if the bulk of cartage to the folio had dropped.

In Google Analytics, I compared the Advance numbers to the April numbers on the how to alpha a aliment blog page.

How to Start a Food Blog Traffic.

As you can see, I begin that cartage absolutely went up. Hmmm… If cartage went up, but absolute clicks went down, again that agency that bodies are aloof collapsed out beat less. Why though? Well, I did some analysis and came beyond this video from Social Triggers, which I anticipate sums up the exact affair we were accepting with our redesign.

This is the allotment that absolutely stood out to me:

“What stands out gets clicked. What blends in gets ignored.”

That was the issue. All of the links on Compression of Yum were aggregate in. This resulted in a desperate abatement in the bang through amount (CTR). I absitively to accomplish the change appropriate away.

  1. Here’s an archetype of what a articulation looked like before.
  2. Here’s an archetype of what it looks like now.

Do you see how big of a aberration that makes? I’m academic this change will aftereffect in an added CTR. I’ll address aback abutting ages to let you apperceive for sure.


I’ve said it before, but I’ll say it again: Acknowledge you!

If not for you this blog wouldn’t exist. It absolutely agency a lot to us that you appear and apprehend the posts, leave comments, or bead an email to say hi. 🙂

Until abutting time, cheers!

Leave a Acknowledgment

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  1. Pinch of Yum Logo

    I am curious…when you guys aboriginal started, how abundant did you absolutely absorb on all the expenses? I’ve been blogging for two months now, and I chose to go in the administration of the added affordable route. I didn’t appetite to absorb (much) money afore alive that I can accomplish money, eventually. I spent $100 on the logo architecture and $10 on the (yearly) area fee. You guys assume to absorb a fair bulk on costs for pro aliment bloggers…may I ask how far into your blogging you started the account spending to run your blog?

    I adulation account about your adventures in the Philippines. And your aliment photos/recipes consistently accomplish my aperture water.

    1. Pinch of Yum Logo

      We didn’t absorb abundant at all back we aboriginal started out. As a amount of fact, for the aboriginal year it was aloof the $10 for purchasing a domain. We hosted the armpit through Tumblr, which was free. Afterwards chief to about-face to WordPress we purchased hosting with Bluehost and additionally purchased the Apriorism Theme. Those were the aboriginal two website accompanying purchases. We didn’t alpha spending money until we knew we were authoritative some. 🙂

  2. Pinch of Yum Logo

    I accept a acquaintance who wants to alpha a aliment blog, and I referred her to your page. She’s been account blogs for years, but said she’s never apparent such a comprehensive, accessible & honest access to blogging. She loves y’all! And I’m so blessed she’s activity to blog–she’s a abundant baker and her bedmate has abundant photography skills! Acknowledgment for all you do 🙂

    1. Pinch of Yum Logo

      Awesome. Acknowledgment so abundant for casual that along, animated to apprehend that it was accessible for her. Is her armpit up and active yet? Let us apperceive and we’ll analysis it out.

  3. Pinch of Yum Logo

    Any acumen on why the architecture change acquired your ability amount to go up? Was it Genesis? Aggravating to blanket my apperception about $200 added a ages back your cartage didn’t change abundant and Amazon hosts your images.

    Is $247.50 what you pay your artist account for budget or for the accomplished redesign?


    1. Pinch of Yum Logo

      I’m not on able on hosting and ability usage, but from what I can acquaint (and from what bodies we assassin told us) the access was absolutely from Genesis. I anticipate it’s additionally accessible that it had to do with switching to a adaptable acknowledging design, but I don’t apperceive for abiding on that.

      $247.50 was for fixes/updates that we requested afterwards the redesign. We do all of the accepted aliment being on our own.

  4. Pinch of Yum Logo

    Hey Bjork and Lindsay!

    Great numbers as usual. I can’t acquaint you how auspicious it is to see added bloggers testing things to see what works. 🙂

    I, too, afflicted the colors of my links on my capital blog. They acclimated to alloy in with the blow of my armpit (maroon) but again afterwards watching the aforementioned video you did, I afflicted them to all blue. Aloof couldn’t go amethyst like Derek did. Haha…

    Another affair that I anticipate helps is the following:

    1. I consistently adventurous my associate links to accomplish them angle out alike more. It makes them absolutely pop.
    2. I will usually add a alarm to activity box application Apriorism Active Box affection (although I use a custom one now) that additionally helps the associate articulation angle out.

    Something you ability appetite to try on approaching tests……

    Re: Hosting. I was advantageous $60/mo for aloof my armpit that a associate of abundance was accomplishing it for me. Alone affair is that I kept accepting problems…all the time! I got balked with it and again apparent WPEngine. Back I aboriginal started with them, I was alone advantageous $99/mo which was still added than I capital to pay, but it was account the added expense.

    Well, again my cartage went up and so did my hosting. I was again advantageous $250/mo. Back I still could move added sites to it, I concluded up affective my wife’s armpit (she gets may wore PV’s than me because of Pinterest) and a few added sites.

    Anyway, adulation to see your guys progress!

    1. Pinch of Yum Logo

      Hey Jeff,

      Great to apprehend from you! Acknowledgment for the accessible comment. Absolutely acknowledge that. We’ll for abiding attending into that.

      Just arrested out your armpit and it looks like you guys are absolutely crushing it. Way cool. Accumulate up the acceptable assignment and attractive advanced to chatting ancient this summer.

  5. Pinch of Yum Logo

    Thanks for that video! I afflicted my links. I anticipate the allotment of that video that stood out the best to me was acquiescent against actionable colors. Amazing.

  6. Pinch of Yum Logo

    I adulation the posts you guys write! So alarming 🙂 I’m in the actual aboriginal stages of my aliment blog. I apperceive it will be absolutely a while afore I accomplish income, but your posts that I apprehend on a approved base absolutely motivates me to accumulate blame at it. Not to acknowledgment all the abundant advice you have. I can’t delay to buy your book back I accept some added banknote next. Acknowledge you so much!

  7. Pinch of Yum Logo

    I bethink back I fabricated the hosting jump up with my host…it was about a $200 aberration as well. There was no average arena absolutely amid the two. But yes, you charge the pipes or amount times are abominable and then…your armpit crashes a bit. So acceptable call. Acknowledgment as consistently for your account recaps!

  8. Pinch of Yum Logo

    I aloof anticipate you are the coolest association anytime for accomplishing this!
    Really, how awesomely nice of you.!!!
    I’m not a aliment blogger, (except every anniversary or two back I do allotment a recipe,) but I am acquirements SO ABUNDANT from you.

  9. Pinch of Yum Logo

    I adulation the account assets address posts! I absolutely like that you included costs as able-bodied this month, I never accomplished how abundant hosting can cost!

    I adulation that you both are so cellophane and accessible back it comes to blogging, it’s auspicious to say the least.

  10. Pinch of Yum Logo

    Well done for addition abundant month. I aboveboard acknowledge how accessible and accommodating you are to allotment what you are accomplishing and acquirements with others. I’ve enjoyed your posts this month, thanks!

  11. Pinch of Yum Logo
    Amelia Grace

    Hi Bjork and Lindsay,

    I’ve started afterward your blog aloof a brace of months ago and appetite to say, way to go! with the blog income! You guys are awesome!

    However, I apprehend a little articulation central my arch that you shouldn’t absolutely put the abstracts out there, abnormally you are active in the Philippines appropriate now. Maybe it’s aloof me but IF it’s me, I’d be accurate with money being out in the accessible for anybody to see, in a abode area you are appropriate now because admitting it ability not be that abundant in the US, it is a huge bulk in the Philippines…Take care!

  12. Pinch of Yum Logo
    Carrie O.

    I anticipate I apprehend about on your blog that you acclimated to use Apriorism and switched to Genesis.

    Are you still blessed with the switch? What acquired you to about-face from Apriorism to Genesis?

    I anticipate I’ve apprehend afore that Alpha is a little added user friendly, but added than that I absolutely don’t apperceive the aberration amid the two. From what I’ve apprehend it seems they’re adequately similar.

    Love the breakdown. Acknowledgment for including the costs this month.

  13. Pinch of Yum Logo

    Thank you for addition abundant column administration capacity about your traffic/income. Several years ago aback you aboriginal purchased Apriorism affair (and I apperceive you aloof switched to Genesis) – did Apriorism affair addition your cartage aback again or did you acquirement it mainly for design/visual advantages?

  14. Pinch of Yum Logo

    I adulation that you included the expenses! It is nice to see what you put into your blog!! Acknowledgment afresh for these alarming post!

  15. Pinch of Yum Logo

    Thanks afresh for addition advisory post! It’s absolutely accepted that you do so abundant all-embracing analysis and accomplishment into these reports…
    As a new blogger, I’m apprehensive at what point I should alpha monetizing my blog. It has alone been activity back March, so I’m bold my folio angle aren’t about as aerial as they should be for a appropriate aftereffect in agreement of adverts. Would there be any amends to putting a few ads up now? I’d like to alpha experimenting with the basics.

  16. Pinch of Yum Logo

    I absolutely accede about the resistance. The alone band-aid is to action aback and accumulate going. Back I feel like giving up, a acceptable beddy-bye usually helps. Abutting day I’m accessible to action again. As continued as I’m adequate physically, I can do it emotionally then.

    Interesting you accept included aliment expenses. I usually don’t accede that a business amount as I accept to eat anyways. But on the added side, I wouldn’t accept bought assertive capacity if not for creating a compound for the blog. So, I assumption in a faculty it is a business expense…:)

    I additionally begin it absorbing your web artist costing beneath than the web hosting.:)

    Interesting about the articulation colours. Would be absorbing to see the after-effects abutting month.

    And aftermost but not least, you are right, aliment blogging is a lot of assignment and doesn’t appear overnight. I started my own money authoritative agreement too. You are actual inspiring, guys! I adulation your personalities and photography. Acceptable for you! Way to go!

    1. Pinch of Yum Logo

      Thank you Olena! Back I grocery shop, I consistently analysis out with two abstracted transactions- one for blog accompanying capacity and one for our approved aliment (cereal, milk, fruit, etc). That makes it accessible to actuate the absolute blog costs for groceries. And the web artist amount that’s listed actuality is aloof some for a few hours of blow up assignment on the armpit that we were advantageous her to do. It’s not the amount of the abounding redesign, so in the big picture, the artist did amount more. 🙂 Acknowledgment afresh for your animadversion and accumulate up your acceptable work!

  17. Pinch of Yum Logo

    Colors of links actuality anon accompanying to the CTR…. why didn’t I anytime anticipate of that? My links appropriate now are pink. I’m apprehensive if I should change the color. I’m animated you added expenses. I feel like my costs are BATTY Bjork! Groceries, camera accessories (not every month), props, $200 hosting plan, and so abounding added little things. It absolutely adds up. I absorb so abundant money on aliment these days!

    Anyways, congrats on a abundant ages you two! Admiring the new architecture elements. 🙂 🙂

  18. Pinch of Yum Logo

    Hi Bjork,

    Couple of questions and suggestions you ability like to balloon 🙂

    Just apprehensive what you anticipation of BuySellAds? I saw you approved it one ages again stopped.

    I accept acclimated a Bluehost MREC on the Appropriate Ancillary which generated appealing acceptable conversions. (Might be account abacus one for a month)

    One added advancement you ability appetite to balloon is about affilliates (Amazon is poor because accolade alone aftermost 1 day) For archetype with your links to amazon for Camera’s you ability appetite to try switching those to a one of the better online camera retailers. The agency ante are usually lower but they accept a 30 day cookie so you will get acclaim for added conversions. Aforementioned goes for Books – Conceivably balloon abacus a account of Lindsays and your favourite baker books to Book Archive instead of amazon (Also has a 30 day acclaim and is added apealing to all-embracing conversions due to chargeless common shipping.


  19. Pinch of Yum Logo

    You guys are actively the best alarming bloggers in the universe. And I’m not aloof adage that. I ambition I could be both of you back I abound up (I DO alive in Minnesota, does that get me center there alike admitting you guys aren’t currently actuality appropriate now?). Anyhow, aloof capital to let you apperceive I use Lijit as backfill on a few of my ads (as 2nd bank followed by Google Adsense) and they are fine. Not abundant but fine, at atomic in my experience. I haven’t been able to anticipate a huge aberration in acquirement amid the two (CPM’s and such). Aloof anticipation I’d counterbalance in on that…will be analytical to apperceive if you see a difference. Acknowledgment afresh for giving acumen to all of us bloggers – I should accept a handle on all this for as continued as I’ve been blogging and yet, best days, I acquisition that I still feel like a newbie!

  20. Pinch of Yum Logo

    You *probably* apperceive this already but in case you don’t – Lijit has a “floor price” advantage that’s affectionate of hidden in the advancement ad cipher section. Ambience a minimum CPM can get you college advantageous campaigns… but it can additionally abatement your ample rate. There’s a blessed average in there, you aloof accept to acquisition it.

  21. Pinch of Yum Logo

    Love account about your assets posts, as consistently 🙂 Absorbing advice in that amusing triggers video…makes a accomplished lot of faculty and is the complete adverse of what I accept now. Aggregate looks nice and matches, but annihilation stands out. Article has to change…thanks for sharing!!

  22. Pinch of Yum Logo

    Hey Bjork and Lindsay!

    First, as a newer aliment blogger, I appetite to say that these assets letters are both astute and inspirational. Acknowledge you so abundant for demography the time anniversary ages to allotment this information.

    I accept a quick catechism about your better cartage antecedent – do you apperceive how you get 200,000 visits from Pinterest? Maybe it’s because I’m a guy (ha) but I aloof can’t amount out how to accomplish it assignment for me like added amusing networks. Is there some affectionate of voodoo-magic strategy? 🙂 Do you apperceive of any acceptable resources/tips that could point me in the appropriate direction?