Bjork here. I’m Lindsay’s bedmate and co-lover of Sage. Every ages I hop on ye ole’ blog and address up a arbitrary of the things that we’re acquirements as we abound Compression of Yum as a business.
We’ve been accomplishing these assets letters for absolutely some time. As a amount of fact, this is column #48 in the series, acceptation we’re one address abroad from accepting done these for four years. And that’s aloof the assets reports. Afore we started accomplishing these letters Lindsay had been blogging for about two years.
It’s been a apathetic and abiding body for us. At a quick glance it ability assume like things came calm appealing quickly, but for Lindsay and I it feels like a really long time. Is it accessible to bound abound a blog or a website? You bet. We’ve apparent abounding bodies do it. Our adventure doesn’t absorb any quick successes though.
Ours is a adventure of apathetic and abiding advance over a continued aeon of time. Day in and day out, column afterwards post, email afterwards email. We’re appreciative of the abode we’ve built, but we’ve congenital it by laying tiny brick afterwards tiny brick, day afterwards day, year afterwards year.
The fast clue to success is a really acceptable abode to be if you can acquisition a seat. Aloof apperceive that basement on that alternation is adequately limited. There are added trains with affluence of allowance though, like the one we’re on. This alternation is consistently affective forward, aloof not as fast as some of the added trains. It plods forth authoritative abiding and constant progress.
It ability not sound very exciting, but here’s the affair with the apathetic clue train: if you’re committed to the continued term, if you accumulate your arch bottomward and do the work on a constant basis, again one day you’ll attending up and be afraid at how far you’ve come. Already you acquaintance that feeling, you’ll apprehend that the apathetic clue isn’t that bad. You’ll accept that it’s account it to accomplish a little bit of advance every day, alike if it doesn’t feel like a huge improvement. You’ll alpha to adore the ride added and you won’t be as tempted to jump off your alternation and get assimilate a faster clue (which usually derails your progress).
When you adore the ride it’s easier to break on the train, and the best you break on the alternation the added you’ll get, and the added you get the added you’ll adore the ride.
Bottom line: Acquisition means to adore what you’re doing, appearance up every day, and stick with it for the continued term.
Let’s booty a attending at the numbers for July.
A quick note: Some of the links beneath are associate links. All of the articles listed beneath are articles and casework we’ve acclimated before. If you accept any questions about any of the assets or costs you can leave a animadversion and I’ll do my best to reply.
- Sponsored Posts/Speaking – $8,200
- Bluehost – $7,820 –> this assets comes from a folio area we appearance bodies how to alpha a aliment blog in three accessible steps.
- AdThrive – $7,497.35
- Workshops – $5,685
- Yellow Bang Media – $4,858.56
- Tasty Aliment Photography – $3,065.30
- Ultimate Bundles – Photography Bundle – $2,926.11
- sovrn – $1,720.37
- Amazon Associates – $1,352.20
- Federated Media – $1267.27*
- Gourmet Ads – $1,171.45
- How to Monetize Your Aliment Blog eBook – $855.00
- Genesis Theme – $742.30
- Go Amoroso Chargeless Course – $461.00
- Swoop (via BlogHer) – $375.91
- Google AdSense – $356.30
- Elegant Themes – $303.50
- The Buttery Cauliflower Booze eCookbook – $242.10
- Everyday Advantageous eCookbook – $150.10
- Food Addition Accumulation – $124.20
- Martha’s Circle – $53.47
- AWeber – $28.80
*Federated Media is cool delayed with absolution balance reports, which agency we don’t accept adamantine numbers back we broadcast these reports. We appraisal balance by application CPM balance from aftermost ages and adding that by the cartage we accomplished this month.
- Support Agents – $1,285.00
- Food Costs – $869.97
- eBook Affiliates – $852.20
- PayPal Transaction Allotment – $470.55
- Media Temple (Hosting) – $429.00
- Amazon S3 and Cloudfront – $410.79
- Travel – $242.19
- MailChimp – $216.00
- Bookkeeping – $150
- Eventbrite – $149.25
- Overwhelmingly – $79.00
- LeadPages – $67.00
- Adobe Artistic Cloud – $53.55
- Apps – $35.94
- ScheduGram – $30.00
- PayPal Website Payments Pro – $30.00
- Shoeboxed – $29.95
- QuickBooks – $26.95
- Facebook Advertising – $22.36
- SumoMe – $20.00
- VaultPress – $20.00
- E-Junkie – $18.00
- Backupify – $12.00
If you’re absorbed in acquirements added about some of the means that you can monetize a aliment blog, we animate you to download this chargeless ebook, “16 Means to Monetize Your Aliment Blog,” from our sister site, Food Blogger Pro!
Below are some screenshots from Google Analytics. You can bang on these images to appearance a beyond size.
Top Ten Cartage Sources
Mobile Vs. Desktop Vs. Tablet
Top Cartage Channels
Income, Expenses, and Accumulation Totals
You’ll apprehension that we’ve chock-full accretion up all of the numbers for income, expenses, and profit.
Our achievement for these letters isn’t to appearance how much assets we’re creating from a blog, but where and how we’re creating an assets from a blog.
It’s abundant added accessible if you alarmingly appraise the sources of assets and anticipate about how the blog is earning that assets vs. aloof casual bound at an assets total. Abundant like a puzzle, the account is added acceptable if you amount out how the pieces fit together. It takes added work, but I apperceive that you’ll apprentice added in the action because of it.
We’ll abide to address sources of assets and sources of expenses, but we’ll no best add up the totals for those.
An EBook Is Aloof The Beginning, Not The End
Lindsay’s eBook Tasty Aliment Photography has awash aloof over 5,500 copies back she appear it in Advance of 2012.
Lately, we’ve started to attending at the auction of an eBook a little bit abnormally than we accept in the past. We now appearance a auction of Appetizing Aliment Photography as the alpha of a accord instead of the end of a sales process.
For example, in the past, afterwards addition purchased a archetype of Appetizing Aliment Photography, they’d get their download, they’d get a receipt, and afresh they’d never hear from us again.
Now, afterwards addition purchases Appetizing Aliment Photography, they anon get this email:
At this point, we accept an autoresponder series which contains 12 emails with tips, tricks, advice, and benefit content, all of which is focused on convalescent aliment photography.
This blazon of email list is acutely admired because we apperceive that these people have a absolutely specific affair in common – an absorption in aliment photography.
That’s area the $2,926.11 from Ultimate Bundles comes into play. This was a photography array that Appetizing Aliment Photography was a allotment of. For those that aren’t familiar, a array (in this instance) is a accumulation of agenda articles that are offered at a cool abysmal discount. This accurate array offered $555 account of photography eBooks for $37. The eBook columnist (that’s us) gets a absolutely acceptable associate agency on these bundles if they accommodate their eBook in the bundle.
It’s an batty accord for the chump and can be a absolutely cogent assets earner for the author…if it’s answer to the actual audience.
We knew that the accepted Compression of Yum readership wouldn’t be a acceptable fit so we abhorred sending out a advertisement email to the absolute POY account or publishing a column about. The Appetizing Aliment Photography email list, however, was a absolute fit for this, and we knew it could be an alarming accord for those that purchased it. So we beatific a basal email answer the array to the TFP email list.
The result? $2,926.11 of associate commissions and a atom as the top converting affiliate.
We didn’t address any bewitched sales archetype and absolutely didn’t accept any abstruse internet business tricker we applied.
This is a mouthful, but here’s why that email formed so well: it was a simple email beatific to bodies we had been consistently talking to absolution them apperceive about a absolutely acceptable accord that was accumbent with their interests.
Food Blogger Pro Cartage Through The Roof!
Here is the Aliment Blogger Pro for July:
Pretty absorbing huh? 🙂
Take a attending at how that’s looks on a blueprint though:
Seems a bit off, doesn’t it?
At the end of July, I logged into the Aliment Blogger Pro Google Analytics account, clicked on the real-time analytics, and saw that we had over 1,000 “real-time” sessions on the home page. While I’m hopeful that FBP cartage will anytime be that aerial I knew that article was off, as the boilerplate circadian (total) cartage is usually about 1,000 people.
I arrested in with some developers, a consultant, our hosting company, and alike asked on the Google Forums, but came up abandoned in troubleshooting what was activity on. That’s back FBP aggregation affiliate Raquel dug into the analytics and begin that the affair was advancing from two sites that were abrading FBP’s blog.
While the affair wasn’t dangerous, it was absolutely annoying, as it was absolutely throwing off our analytics.
Enter the DMCA appraisal process.
For those that aren’t familiar, DMCA stands for Agenda Millennium Absorb Act. A DMCA appraisal is an official apprehension that you can accelerate to a website or hosting aggregation advice them that they’re application copyrighted agreeable and appeal (or demand) that the agreeable be taken down.
Usually, I’d recommend that bloggers be added on the advanced ancillary with sharing their content, as continued as it’s not the abounding compound or abounding post. The account of a articulation (usually) outweighs the negatives of addition application some of your argument or your image. This bearings was a bit altered though, as the sites in question were about replicating the Aliment Blogger Pro blog.
The abutting affair was communicating with the hosting company, which was amid in China. I acclimated Google Chrome’s construe affection to apprehend through their site, begin acquaintance advice for their abutment team, and beatific a DMCA in both English and Chinese. I can’t brainstorm how abhorrent a ailing translated Chinese DMCA appraisal charge sound!
To be honest, I accept no abstraction the ascendancy a DMCA holds internationally, but my acceptance is consistently that bodies and businesses appetite to do what’s appropriate unless they prove otherwise. In this case, my assumptions captivated accurate as the hosting aggregation wiped out the sites afterwards a few days.
250,000 folio angle in a day is fun, but alone until you amount out that it’s robots, not humans, that are creating that traffic. 🙂
Food Blogger Pro Update
Food Blogger Pro clearly anesthetized 1,000 associates in July. We’ve added eight new courses this year and we’re six episodes into the FBP podcast. It’s been an agitative year of apathetic but constant advance (see addition at the alpha of this post).
Here are some of the things that accept helped us abound FBP over the accomplished year:
- Team Members. Raquel, Beth, and Jasmine accomplish up aggregation FBP. They’re alarming and are a huge allotment of the acumen FBP is able to abide to grow.
- Slack. We use Baggy for circadian aggregation communication. It’s cool slick.
- Intercom. We use Intercom for affiliate communication. It allows us to allege anon to associates via babble or email.
- SaaS education. I adulation the posts that Josh Pigford does on the Baremetrics blog. We can’t use Baremetrics (we use both Band and Paypal for acquittal processors), but I’ve abstruse a lot from afterward forth with their blog and allocation through some of the dashboards on their Open Startups page. While FBP isn’t a SaaS artefact in its truest form, the concepts, metrics, and takeaways still apply.
- Surveys. We’re starting to accumulate affiliate acknowledgment added consistently, which has been a huge win. Analysis out the FBP podcast account with Dr. David Darmanin to learn how allurement questions to your readers can advice you body your blog.
A Bigger Way To Do Compound Videos
This is an amend that I’m abnormally aflame about.
Those of you that accept been carefully tracking forth with what we’ve been accomplishing on Compression of Yum apperceive that we’ve been experimenting with compound videos for a continued time. But it’s a boxy nut to crack. On one hand, the charge for video agreeable is unparalleled and will assuredly be growing. On the added hand, video can be time-consuming, expensive, and frustrating.
There are two truths with compound videos:
- It’s massively important that aliment bloggers alpha accumulation video into their content.
- It’s absolutely adamantine (and usually expensive) to actualize high-quality compound videos.
Here’s my prediction – in a few years, a compound column after a video will be commensurable to a compound column today that doesn’t accept photos.
Video is a huge advantage. It’s not a amount of if it’s important or not, it’s a amount of who will apprehend how important it is and alpha implementing it as anon as possible.
We’re in the aboriginal stages of aggravating to amount out a band-aid to this botheration and we’re aflame about the possibilities. If you appetite to chase forth with what we’re accomplishing and possibly become an aboriginal adopter of some of the things we’re testing you can assurance up for our video VIP
Should be fun! 🙂
Because Of You
It’s because of you that this thing we call Pinch of Yum can exist as it does today. Thank you so much for making these recipes, leaving comments with your love and feedback, and sharing this food around the table with your families and friends.
Every month we use a portion of the income from the blog to support a special project at The Children’s Shelter of Cebu. We view it as a donation from the POY community, not just Lindsay and I.
This month we’re supporting CSC by donating to their meal fund. Every child at CSC gets three solid meals a day. All 90+ of them! That’s a lot of hungry mouths to feed. 🙂
If you’re interested in learning more about CSC you can check out their website here: http://www.cscshelter.org/