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January Cartage and Assets Address – $17,735.97

Hey there! Bjork here, blockage in for my account cartage and assets report.

I focus on two things with these letters (1) Compression of Yum’s assets and costs and (2) Compression of Yum’s analytics and traffic. I additionally accommodate any tips or tricks that we’re acquirements as we abide to acquisition means to abound the blog.

Usually these tips and tricks are appealing factual, like how to block assertive ads in AdSense or admonition on running a auction for your eBook. This blazon of advice is important to accept and administer to your blog. That actuality said, you could accept all of the absolute advice in the apple but still abide to attempt if you don’t accept the appropriate mindset. So, at the end of this post, I’ll be administration 10 important mindsets that Lindsay and I accept developed as we’ve developed Compression of Yum and Food Blogger Pro over the accomplished few years.

But first, the numbers.


Total Income:: $23,525.21


Total Expenses: $5,789.24

Net Profit: $17,735.97

If you’re absorbed in acquirements added about some of the means that you can monetize a aliment blog, we animate you to download this chargeless ebook, “16 Means to Monetize Your Aliment Blog,” from our sister site, Food Blogger Pro!

a picture of the 16 Ways to Monetize Your Food Blog ebook from Food Blogger Pro and a note that says, 'free download from our friends at Food Blogger Pro'

Thoughts On Income

Display Advertisers

As expected, January was a low ages for affectation announcement (BlogHer, AdSense, Lijit) about to the numbers we saw in October, November, and December. It’s never a acceptable activity to see numbers that are decidedly beneath than what you’ve apparent before, but it’s accessible to apperceive that it’s an industry advanced situation, not a bearings that’s specific to one ad network. The low announcement numbers appear because companies about absorb beneath on announcement in the aboriginal division of the year than they do in the fourth quarter.

December Vs. January

We apperceive that January about performs ailing in agreement of advertising, so how appear Compression of Yum had its best assisting ages anytime admitting lower than accepted announcement numbers?

Two reasons: about-face and traffic

1. Diversification

While our announcement numbers biconcave in January our artefact and associate numbers jumped. This happened for a cardinal of reasons, but one of them is the actuality that January is the ages of resolutions.

People are attractive to apprentice new skills, advance new habits, and alpha new ventures. This was one of the affidavit why January was one of the best months we’ve had for Aliment Blogger Pro, Appetizing Aliment Photography, and associate pages like the how to alpha a aliment blog page.

We additionally offered a 5DayDeal Array to Compression of Yum readers in January. This array did appealing well, bringing in $2,521.90. eBook and artefact bundles are absolutely interesting. In this case, 5DayDeals offered hundreds of photography eBooks and articles for a decidedly discounted price. If one of your articles is a allotment of the array again you can advertise the array as a aerial allotment affiliate. Appetizing Aliment Photography was a allotment of this bundle, so we were able to acquire a 75% agency amount on associate sales.

2. Traffic

One of the new habits that abounding bodies appetite to alpha in January is advantageous eating, which resulted in a cartage addition to assertive recipes like the Creamy Cauliflower Sauce and a few altered salads.

As we all know, added cartage agency added sales, so the accepted cartage bang absolutely played a role in the added assets numbers in January.


I afresh appear a column on Aliment Blogger Pro alleged 7 Simple Announcement Agreement Every Aliment Blogger Should Understand. The aftermost appellation that I aggregate in that column is RPM. It’s a absolutely absorbing cardinal to attending at (if those exist), so I’d like to babble about it a bit with you actuality today.

RPM page revenue.

RPM stands for page acquirement per thousand impressions.

It’s usually acclimated back attractive at the numbers for a specific ad aggregation (i.e. RPM for AdSense ads), but if acclimated in a hardly altered way it can accord you a absolutely accessible achievement metric.

The blueprint looks like this:

(Total acquirement / Cardinal of folio views) * 1000 = Folio RPM

Here are the RPM numbers for Compression of Yum over the accomplished few months:

  • November: $10.76
  • December: $15.31
  • January: $10.63

RPM is accessible because it removes the cartage agency and shows you how abundant assets a armpit earns for every 1,000 folio views. For instance, I can attending at the examples aloft and apperceive that if Compression of Yum’s January RPM was as aerial as its December RPM again our acquirement could accept been as aerial as $33,875! I aloof acclimated some old academy algebra to bead those numbers in and amount it out. 🙂

RPM is an alarming blueprint that can be acclimated to advice adumbrate affection balance and analyze and adverse your balance from antecedent months.


Below are some screenshots from Google Analytics. You can bang on these screenshots to appearance a beyond image.

Traffic Overview

Google Analytics - Traffic Overview.

Top Ten Cartage Sources

Google Analytics - Top Ten Traffic Sources.

Mobile Vs. Desktop Traffic

Google Analytics - Mobile vs Desktop.

Thoughts On Traffic


This was the aboriginal ages we’ve anytime had 1,000,000 unique visitors. Lindsay and I acclaimed by watching the first season of The Office.

Quality Or Quantity?

FBP affiliate Jacob afresh brought up a absolutely acceptable point on the association appointment in a thread, “Quality is King. Does that accomplish Abundance Queen?” I anticipation it was a acceptable catechism to appraise afterwards POY accomplished the 1,000,000 different visitors milestone. Here’s what he said:

“I’m analytical to apperceive what you guys anticipate about abundance back it comes to blogging. I’m not animadversion quality, or adage bodies should address a column aloof for the account of abacus to their tally. But analytical to apperceive how important you see abundance of posts back it comes to a blog and income.”

Here was my response:

“A blog that is aggravating to ‘make it’ is absolutely absolutely agnate to a bandage that is aggravating to ‘make it.’ If a bandage is activity to be a abiding success they accept to address hundreds and hundreds of songs…day afterwards day, anniversary afterwards week. If they abide to assignment hard, adore the action (this is key), and accomplish consistently again eventually one of their songs ability become a hit. That hit will backpack the bandage to a new akin of success, but it won’t backpack them forever. They’ll eventually charge to address addition hit, which will alone appear if they abide to address songs…day afterwards day, anniversary afterwards week.

The aforementioned is accurate with a blog. If you stick with it continued abundant you’ll apparently accept a few “hits.” Posts that are really, absolutely popular. These hits will backpack your blog to a new akin of success.”

I accompany that up because it was absolutely the case for Compression of Yum’s cartage in January. There were a scattering of posts (or hits) that did absolutely able-bodied and brought the cartage numbers to a new high. However, if it wasn’t for Lindsay announcement consistently for the accomplished 3-4 years again we never would accept had those “hit” posts.

10 Important Mindsets For Growing a Blog

10 Important Mindsets for Growing a Blog.

This is usually the time back I allotment a tip or ambush that we abstruse in the accomplished ages while growing Compression of Yum. These tips usually accept to do with internet marketing, SEO, or WordPress. As I was absorption on what I’d address about this ages I accomplished that I’ve alone to allocution about one of the best important things that Lindsay and I accept abstruse about: a acceptable mindset. You can accept all of the ability in the apple but it won’t do you abundant acceptable unless you accept the appropriate mindset.

The afterward ten tips are all mindsets that Lindsay and I accept developed back it comes to starting and growing a blog. I achievement that at atomic one of these tips helps you advance a new mindset that in about-face helps you abound your blog or business.

1. If You See It You Can Be It.

Sure, there are acute examples like all-star athletes and the tallest man in the world, but aback apropos to starting and growing a blog this account is about consistently true. The easiest way to do this is through about-face engineering. Trace aback the accomplish of the being you adore to see how they got to area they are today. Use those accomplish to adviser you affective forward.

2. 3 Years, Not 3 Months

When growing a blog or business you charge to accept a 3 year mindset afore you accept a 3 ages mindset. What feels like a roller coaster with a 3 ages mindset is added like rolling hills aback accomplished from a 3 year mindset. Do you feel like your pictures are abominable and no one brand your recipes? 3 ages mindset says you should bandy in the towel. 3 year mindset says it’s aloof a appearance and you’ll be aback on clue soon.

3. Who, Not How Many

This is a tip that I allotment in the “blogging tips” newsletter (shameless plug: you can assurance up for this newsletter in the aftereffect to the right). Back you’re aboriginal starting it’s important that you anticipate about who is visiting your blog, not how many bodies are visiting your blog. You never apperceive back an affecting being ability blunder aloft your blog and see your alarming content. You ability alone accept three visitors a day, but you never apperceive who those bodies are. For all you apperceive it could be Rachel Ray, Guy Fieri, and Justin Timberlake (not abiding how this one would advice you, but it’s fun anticipate about).

4. Best Bodies Like People

I anticipate the internet gets a bad acceptability sometimes. Abnormally if you adhere out too abundant on YouTube, Reddit, and CNN. Do you anytime apprehend the comments on those sites? Yikes! It can assume like anybody on the internet is out to get anniversary other, which makes it absolutely alarming to anticipate about putting yourself (or recipes) out for the apple to see. But the absoluteness is that best bodies like people. Best bodies in the apple are friendly, caring people. Are there abominable bodies out there? For sure. Will they occasionally acquisition and animadversion on your blog? Yep. Will the all-inclusive majority of bodies acknowledge the assignment you’re accomplishing and abutment you in accomplishing it? You bet. 🙂 Don’t get too afraid about the criticism and abrogating acknowledgment that ability happen. It’ll happen, but you’ll additionally get lots of abutment and encouragement.

5. Autograph a Acceptable Column Takes Time

If you’re absorbed in growing a blog as a business again you can anticipate of autograph a column as your assignment day. Lindsay aggregate that a column can sometimes booty her over 10 hours. There were a few added successful aliment bloggers that shared the aforementioned thing. Don’t blitz through your content. Acceptable posts booty time.

6. To Get a Acquaintance You Charge To Be a Friend

Networking feels weird. Actuality a acquaintance feels great. Lindsay and I accept begin it’s abundant easier to be accompany with bodies again to “network” with people. It’s affectionate of the aforementioned thing, but the mindset is different. Friendships are accustomed not by absent something, but by giving something. If you’re attractive to affix with added bloggers anticipate aboriginal about how you can be a acceptable friend.

7. Be a Cantankerous Country Star, Not a Tennis Star

I adulation tennis. It was my admired action in aerial school. But I consistently had a ton of account for the cantankerous country guys and girls. Not alone because of their crazy adeptness to run continued distances, but because of the mindset they had in commendations to their performance. With tennis, if you exhausted your adversary you accede the day a success. With cantankerous country, if you exhausted your own antecedent record you accede the day a success. Your adventure of growing your blog will be abundant added accomplishing if you aim to beat yourself as against to added blogs.

8. Google and YouTube Are Awesome

Isaac Newton said: “If I accept apparent further it is by continuing on the amateur of giants.” Bjork Ostrom said: “If Compression of Yum has developed bigger as a blog it’s because it is continuing on the amateur of Google and YouTube.” I use Google and YouTube all the time to get my questions answered. Affairs are that addition in the apple has had the aforementioned botheration you accept had. Affairs are appropriately acceptable that they’ve acquaint their band-aid for that botheration on Google or YouTube. Lots of bodies use Google, but not as abounding bodies anticipate to go to YouTube appropriate abroad to chase for answers.

9. You Are Not Your Numbers

You are still a creative, smart, talented, and aces alone alike if you don’t get a lot of cartage to your blog. It sounds fluffy, but addition account this column today needs to apprehend that.

10. 1% ∞

Remember that little attribute from math? ∞ stands for infinity. 1% ∞ is a little byword I use to admonish myself to always apprentice and improve. My ambition is to get 1% better, every day, for infinity. Consistently creating agreeable and announcement it to your blog? That’s appealing awesome. Consistently creating agreeable and announcement it to your blog while aggravating to accomplish it 1% bigger every day? That’s really awesome.

What did I miss? I’d adulation to apprehend added mindsets that you anticipate are important for architecture a blog (or business) online.

Because Of You

It’s absolutely true. It’s because of you (yes, you!) that this affair we alarm Compression of Yum can abide as it does today. Acknowledgment so abundant for reading, tweeting, commenting or emailing. We adulation audition from you!

We’re application a allocation of this month’s assets from Compression of Yum to abutment a special activity at the Children’s Apartment of Cebu, an abode area Lindsay and I lived and formed for a year. The appropriate activity we’re acknowledging this ages is new rollerblades.

Roller Blading at the Children's Shelter of Cebu.

We apperceive the rollerblades will be put to acceptable use because the kids at the apartment are really active. Charge proof? Lindsay and I attempt this video aftermost April back we went up to the apartment for a brace hours to comedy with the kids. It’s a abundant archetype of what an boilerplate Saturday afternoon looks like. Lindsay alike makes a little adornment actualization at the end. 🙂

Thanks for reading, friends. 🙂

Leave a Acknowledgment

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  1. Pinch of Yum Logo

    I artlessly adulation these post. I may not be absolutely focus at the moment to advance my blog but I like to use it as arrangement advance my skills. Maybe one day back I feel it is acceptable enough, I will aim for added but appropriate now I am actual content. Your admonition is actual abating for a sma Aussie blogger like myself.

  2. Pinch of Yum Logo

    Thank you so abundant for these posts every month. It is so abundant to be reminded that success is not burning and there is no charge to bandy in the anhydrate aloof because my cartage is about 0.001% of castigation hahaha! Acknowledgment again, I adulation you guys and compression of yum!

  3. Pinch of Yum Logo

    Another admirable and accessible assets report! Although, I charge admit, seeing the assets abstracts for TFP alarm me. Looks like I’m activity to be accepting some added antagonism 😉

    Thank you both for all that you do, my blog makes me SO blessed and I never would accept started it if it weren’t for you and Lindsay.

    Here’s to a abundant February!

  4. Pinch of Yum Logo

    I apprehend this column at atomic four times. Then, I beatific it to the Hubster and fabricated him apprehend it because it’s aloof so good. Acknowledge you for administration these absurd tips! Adulatory you guys connected success (and cookies!) in the future! 🙂

  5. Pinch of Yum Logo

    Congrats on the success in January – you guys are continuing to drove it. I admired all the mindset tips too – they are all things bodies should reread from time to time.

    One added funny affair I anticipation of was that 1% x ∞ = ∞ (I apperceive this was not the point you were making.)

    Can’t amount out if that’s a affective or demotivating equation. 😛

  6. Pinch of Yum Logo

    The Office…nice.

    My two fav credibility from the points:
    “With cantankerous country, if you exhausted your own antecedent almanac you accede the day a success.”
    “Lots of bodies use Google, but not as abounding bodies anticipate to go to YouTube appropriate abroad to chase for answers.”

    I had a catechism about Lijit media which I could’t acquisition an acknowledgment to on Google. Off to Youtube..

  7. Pinch of Yum Logo

    Thanks for this abundant post! Admitting I’ve been blogging for years, it’s been on assorted altered blogs. I apperceive I’m accepting bigger anniversary and every day alike if it feels like I’m aloof starting over. I acknowledge the advance that numbers aren’t aggregate and that at atomic addition “out there” absolutely enjoys the assignment that is put in on a circadian basis. I adulation these letters anniversary and every month!

  8. Pinch of Yum Logo

    It’s been amazing to see your assets abound year afterwards year. I acknowledge that you and Lindsay are so accessible about area that money comes from. Back I aboriginal started my aliment armpit it was the aboriginal I had absitively to absolutely focus on monetizing back I was done with my MBA I assuredly had time to do so. I set a 3-month plan, and again a 6 because a lot of the ad and sponsor networks will not assignment with you until you accept gone accomplished the baby stage. Now that I am in an ad arrangement I can focus added on pageviews and assignment on that 3-5 year plan. I accept a Aliment Bloggers Tax Adviser and accept accounting a compound book all about smooties, but I do not see abundant assets from there. I admiration if I would do bigger affairs them through my own armpit instead of application Amazon and added ebook retailers.

    Maybe e-junkie would be a bigger abode because of the associate aspect as well.

  9. Pinch of Yum Logo

    Your success is so motivating! You guys rock, actively and for a acceptable acumen – your recipes are amazing, you are honest acceptable bodies who do the assignment necessary. Abundant afflatus for all the added bloggers out there, myself included.

  10. Pinch of Yum Logo

    I really, absolutely adulation these account assets letters the two of you put together. It gives me article to shoot for, while still reminding me to be accurate to myself, assignment hard, and stick with it. As bloggers, we tend to put our best bottom advanced and apply on positive, upbeat posts, so it’s abundant that you two allotment aggregate — the awesome, the need-to-work-on, and aggregate in between. Acknowledge you for accumulation these every month! They charge booty a while to address and analyze, but we readers absolutely acknowledge it. 🙂

  11. Pinch of Yum Logo

    In what apple should a blogger booty in $17,735.97 per month? I am not discounting the adamantine assignment you put into the armpit and your added endeavors but, let’s get real, you’re not authoritative a absolute addition to association in the way a teacher, amusing worker, or emergency acknowledgment cadre does. Frankly, I acquisition these assets posts arrogant and a bang in the face to those accessible servants. It is aloof addition admonition of area America puts its value.

    1. Pinch of Yum Logo

      Hi Heather – did you apperceive that Lindsay is a teacher? And I assignment abounding time active a non-profit which helps seniors who appetite to break absolute in their own homes? I’m not the blazon to get complex in these array of conversations, but I couldn’t aloof apprehend your animadversion and not respond. I had a few thoughts afterwards I apprehend your comment. The aboriginal actuality the amount of aliment and the beatitude that affable can accompany to people. I wouldn’t be so quick to abatement the joy that bodies acquisition in recipes, and aliment bloggers accommodate that to readers for free. I’d accede that a accessible service. With that said, accessible agents accept salaries, too. We all accept to live. Lindsay and Bjork accept formed abundantly adamantine to accommodate apprenticeship and opportunities to people, like myself, who appetite a career in online publishing. They advise others how they can achieve their goals and dreams, which I accede awful benign to society.

    2. Pinch of Yum Logo

      I accept to accede with Anetta here. I acquisition it alarming that you feel the appropriate to adjudicator what Lindsey makes in a ages and her allusive account to society. Afore the internet and bloggers, one had to acquirement a cookbook or booty a affable chic in adjustment to try a new recipe, adept a new comestible accomplishment or apprentice what techniques assignment and why. Now all that ability is aloof a bang abroad and (usually) free! Those cookbook writers, publishers, and affable professionals were paid for their work, it is alone fair that a blogger be paid for hers, because, afterwards all, isn’t she accomplishing the exact aforementioned thing.? I don’t anticipate it’s fair to put a amount tag on these benefits.
      This blog is their alimentation and we cannot balloon or abatement the absurd accident they are demography by depending on a blog for their income. These account posts are not boastful. Their alone purpose is to adviser and advice added acquisition success in blogging; to accommodate afflatus to those who strive to chase in their footsteps; and to appearance how far they accept come. This is what America is all about.

      1. Pinch of Yum Logo

        Whoa. What a absinthian affair to say, Heather. You can go as far as your ambition, talent, and adamantine assignment takes you in the chargeless world. These guys accept been abundantly successful, and haven’t abandoned to accord aback admitting their assignment with the orphanage. I don’t see you advertence this in your comment. I aroma a lot of annoyance and displaced acrimony here…

    3. Pinch of Yum Logo

      Haha… Heather if you anticipate the bulk of money these association (manuel-de-survie.fr) are authoritative is appalling, again how about this guy that fabricated $400,000 in Dec of 2013.. hxxp://www.businessinsider.com/why-viralnova-might-sell-2014-1 …….. (for the URL to work, change it to http://)

    4. Pinch of Yum Logo

      I assumption Absence Heather absent the posts about Lindsay actuality a abecedary , all the money her and Bjork accord to their admired alms AND there own non profit.

      You got to adulation internet trolls who aloof accept to booty the time to barf their jealousy.

  12. Pinch of Yum Logo

    Another abundant assets report! I’m animated to see the assortment of your income, I anticipate is it was not for the appetizing aliment photography your assets would accept alone due to the Q1 rates. I saw a affecting bead (over 50%) in assets this ages due to the low announcement budgets this quarter.

    I attending advanced to your abutting assets address guy!

  13. Pinch of Yum Logo

    I’m a artist and one of my audience beatific me a articulation to your armpit in commendations to article in your sidebar. Again I begin myself account this column and clashing a antecedent commenter, I acquisition this column actual inspirational! It’s absolutely a absolute addition but in a altered way than added vocations. My mother is a assistant and I apperceive for a actuality she appreciates blogger content, abnormally accepting to do with aliment and nutrition. I didn’t acquisition this column arrogant but rather auspicious and a ambition for others to strive for. Acknowledge you Bjork!

  14. Pinch of Yum Logo

    Hi! Acknowledgment for autograph this post, I aloof started my blog this week!! Afterwards cerebration about it for a continued time.
    I accomplish cakes and accolade for a living, but my abstruse dream (not so abstruse now) is to assignment as a aliment blogger!! I apperceive I accept a continued alley ahead, but I’m afraid to this to accomplish my dream appear accurate some day, (3 years, not 3 months

  15. Pinch of Yum Logo

    I aloof begin your armpit – addition mentioned it to me because I started my own blog-monetization this year. I fabricated .79 in December! Whoot! But about $15 in January! And in the aboriginal anniversary of this month…I’ve already fabricated $13! I’m movin’ on up.

    I’ve consistently accepted this is a marathon. I accept a catechism – the Bluehost money! I apperceive this is an affiliate, but area are you announcement it so that bodies will bang and assurance up? Newsletter? Aloof analytical how a distinct associate can accompany in so much.

    Thanks for all of your alarming advice.

  16. Pinch of Yum Logo

    I adulation your recipes and attending advanced to account your blog daily, but I absolutely ADULATION these posts. I don’t alike accept a blog but I aloof acquisition it so interesting!

  17. Pinch of Yum Logo

    I don’t accept a blog, but I adulation yours. I apprehend several blogs and get so abundant out of the adamantine assignment bodies put into recipes and analysis so I can aloof pin or print. I accept abstruse so much. I accept never apparent addition blogger absolutely accompaniment their income, abundant beneath address it all as you do on your blog. I acquisition this akin of accuracy auspicious and not boastful. Acknowledge you for administration what you’ve abstruse forth the way with anyone who wants to booty the time to apprehend it and apparatus it.

  18. Pinch of Yum Logo

    Fantastic post…. I’m activity to column your 10 mindsets on the bank of my office; it was such an advance at aloof the appropriate time. Acknowledge you so abundant for your artlessness and encouragement!

  19. Pinch of Yum Logo

    I alone afresh stumbled beyond this blog and I am absolutely afflicted with your account reports!

    It’s one of the alone advisory posts about monetizing a blog. I accept afresh started abundance and alike admitting I am not attractive to monetize for a year or so, it’s abundant to apprentice about it from you.

    Many thanks!

    The Macadame. xx